Marketing Maestros

Top Takeaways from ANA Masters’ Second Stage

Posted: Nov 1, 2018 12:00am ET BY Bill Duggan

ANA’s Bill Duggan shares topline takeaways from eight speakers at the 2018 ANA Masters of Marketing Conference.

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It Takes a Village to Drive Growth and Change

Posted: Oct 31, 2018 2:00pm ET BY Ilana Kearns

Ilana Kearns provides a recap of the 2018 ANA Masters of Marketing Conference, sharing the themes discussed and examples of brands taking a value-driven approach to their business.

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Top 10 News Items Relevant to Multicultural Marketing and Diversity

Posted: Oct 30, 2018 1:00pm ET BY Bill Duggan

From pushback to a census question to a Pulitzer Prize-winning rapper, here are some of the top news items from the past year relevant to multicultural marketing and diversity.

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Marketing's Rising Stars Shine

Posted: Oct 26, 2018 3:00pm ET BY Urey Onuoha

As the advertising industry looks to solve its talent crisis, these four young marketers are standing out.

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Are You Underpaid? Survey Finds 46 Percent of Workers Feel Shortchanged

Posted: Oct 25, 2018 1:00pm ET BY Diane Domeyer

A recent Robert Half survey revealed how satisfied U.S. workers are with their compensation.

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Quantum Physics, Subatomic Particles, Einstein, and Your Marketing Plan

Posted: Oct 24, 2018 1:00pm ET BY Antonella Bonanni

Cognizant’s Antonella Bonanni explores the idea of “entangled marketing” in building long-term connections with consumers.

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A Conversation with eMarketer's Geoff Ramsey

Posted: Oct 23, 2018 10:00am ET BY Bill Duggan

In this Q&A, ANA's Bill Duggan talks to eMarketer's Geoff Ramsey about the state of digital marketing, including the role of creative, the crisis of trust, and new tools and platforms to watch.

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A Conversation with LUMA’s Terry Kawaja

Posted: Oct 19, 2018 10:00am ET BY Bill Duggan

In this Q&A, LUMA Partners’ Terry Kawaja sheds light on the challenges and opportunities in today’s complex marketing ecosystem.

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Tick Tock, Black Box — Time is Running Out

Posted: Oct 18, 2018 10:00am ET BY Jeff Hirsch

Black-box tech and the opaque environment it enables must be replaced with "clear box" transparency for the benefit of the entire programmatic ecosystem.

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Twelve Top Takeaways from ANA In-House Agency Report

Posted: Oct 15, 2018 3:00pm ET BY Bill Duggan

ANA's Bill Duggan shares key takeaways from a new ANA study, which found that a substantial growth in the number of marketers with in-house agencies.

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