Marketing Maestros
Beyond Profit Podcast: A Discussion with Author Joe Jaffe
Posted: Nov 27, 2019 12:00am ETIs the corporation as we know it going the way of the Dodo bird? It’s quite possible, given the shortening lifespan of corporations, the inability of many Fortune 500 companies to grow revenues, and the cry for brands to have a higher purpose than profits. In the latest episode of the Beyond Profit podcast, Joe Jaffe, author of Built to Suck, explains why companies are doomed to fail unless they ...
READ MOREDon’t Forget the Boomers, or You Will Leave Money on the Table
Posted: Nov 21, 2019 12:00am ETAmerica’s older population is growing as the baby boomer generation moves into their older years. Marketers should be smart about reaching them, or they’ll leave money on the table.
READ MOREPrivacy for America’s Letter to Congress
Posted: Nov 21, 2019 12:00am ETANA-supported Privacy for America, which works with Congress to support the enactment of comprehensive federal consumer data privacy and security legislation, sent the following letter today to leaders of the House and Senate regarding the California Consumer Privacy Act (CCPA). The letter was signed by CEOs at the ANA, IAB, 4A’s, AAF, the Network Advertising Initiative, and the Insights Associa ...
READ MOREInsight Into General Mills’ “Cheerios Moments of Good” Campaign
Posted: Nov 20, 2019 12:00am ET BY Denise McDevittGeneral Mills and its lead agency, Geometry, took home a REGGIE Award earlier this year for their Cheerios “Moments of Good” campaign. The ANA’s Denise McDevitt spoke with Chantal Smith, creative director at Geometry, about the campaign.
READ MOREThe Power of Animation to Drive User Engagement
Posted: Nov 19, 2019 12:00am ET BY RS RaghavanHow can brands stand out from the noise and drive user engagement? Here’s why leveraging animations, video, and mascots can boost user engagement and drive brand awareness.
READ MOREStatement from Privacy for America Advisor Stu Ingis
Posted: Nov 18, 2019 12:00am ET BY Stu IngisA statement from Privacy for America Advisor Stu Ingis on the recent news that Google is gathering health data.
READ MOREData-Driven Decisions and AI-Fueled Storytelling: a Q&A with Manos Spanos
Posted: Nov 14, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANAAhead of his session at the 2020 ANA Brand Masters Conference, the ANA’s Marni Gordon sat down with Manos Spanos, SVP and CMO of brand marketing yogurt BU — USA at Danone North America, to hear his thoughts on data-driven decisions and leveraging AI for storytelling.
READ MOREAll Professionals Practice Their Skills: Do You?
Posted: Nov 13, 2019 12:00am ET BY Howard IbachWhen was the last time you wrote a “practice” creative brief, or prepared for a creative review? Here are three exercises from Howard Ibach, an Instructor at the ANA’s Marketing Training and Development Center, to hone your creative brief-writing and creative reviewing muscles.
READ MOREThe Contemporary Playbook for Content Marketing
Posted: Nov 12, 2019 12:00am ET BY David GermanoContent marketing has been on a roller coaster ride over the last 10 years as its prominence, application, successes and failings have mainstreamed. However, as technology continues to dramatically influence all aspects of marketing, it is dramatically influencing content marketing as well.
READ MOREEvaluating the Purpose-Driven Business
Posted: Nov 7, 2019 12:00am ET BY Dr. James R. GregoryThe purpose-driven business is akin to a corporate brand business strategy, and the measurement models should apply. Here’s how to evaluate your purposeful marketing.
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