Marketing Maestros

Looking Ahead

Posted: Dec 22, 2015 4:00pm ET BY Urey Onuoha, copywriter, ANA

Insights into where Gen Z, Virtual and Augmented Reality, and Wearables are headed in the coming years.

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For Innovation, Think Startups

Posted: Dec 21, 2015 11:00am ET BY Bill Duggan, Group EVP, ANA

Ahead of the ANA presentation at CES 2016, Bill Duggan shares insights on startups and innovation.

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How to Not Freak Out

Posted: Dec 17, 2015 12:05pm ET BY Andrew Eitelbach, senior manager of marketing and communications

December's issue of ANA Magazine offers five ways to deal with stress and be more productive, MasterCard's new payment initiative, in-game advertising, how to build a weather-based marketing strategy, and more.

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BMA Advisory Board Chair on the Value of Membership

Posted: Dec 7, 2015 11:30am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

Howard Sherman, chair of the BMA Board of Advisors, shares his thoughts on the value of BMA membership.

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Co-Chairs Announced for ANA Advertising Financial Management Conference

Posted: Nov 30, 2015 1:00pm ET BY Bill Duggan, Group EVP, ANA

The co-chairs of the 2016 ANA Advertising Financial Management Conference have been announced.

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The Industry Weighs in on Third-Party Measurement for Viewability of Digital Advertising

Posted: Nov 30, 2015 10:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from an ANA white paper on viewability measurement.

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The Critical Need for Accredited Third-Party Measurement for Viewability of Digital Advertising

Posted: Nov 24, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares key findings from a new ANA member survey on viewability measurement.

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Why Marketing Leaders Must Think Differently

Posted: Nov 18, 2015 3:00pm ET BY Ken Beaulieu, vice president of marketing and communications, ANA

Jerry Wind, Ph.D., founding director of the Wharton Future of Advertising Program, discusses the importance of transforming traditional ways of thinking in marketing.

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Eliminating Marketing Procurement: An Industry Trend?

Posted: Nov 18, 2015 1:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares thoughts from the ANA procurement and financial management community on eliminating marketing procurement.

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The Road to Reinvention

Posted: Nov 13, 2015 11:00am ET BY Urey Onuoha, copywriter, ANA

A look at what's in the fall issue of B-to-B Marketer.

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