Marketing Maestros
5 Brand Purpose Myth Busters
Posted: Jan 28, 2019 12:00am ET BY Betsy HenningBrand purpose is a hot-button topic these days, but do marketers have their facts straight? Besty Henning of AHA busts five common brand purpose myths.
READ MORECleaning Up the Media Buying Supply Chain
Posted: Jan 25, 2019 12:00am ET BY Richard BushBlockchain technology is revolutionizing many aspects of the marketing industry. Here’s how it might help clean up the media buying supply chain.
READ MOREFederal Judge Blocks Census “Citizenship Question” – Good News for the Marketing Industry
Posted: Jan 24, 2019 12:00am ET BY Bill DugganA federal judge has blocked the Commerce Department from including a citizenship question on the 2020 Census. Here's why that's good for ANA members.
READ MORERemembering Barbara Proctor, the First African-American Woman to Own an Advertising Agency
Posted: Jan 18, 2019 12:00am ET BY Morgan StrawnThe ANA remembers Barbara Proctor, the first African-American woman to own an advertising agency.
READ MORECES 2019 Takeaways
Posted: Jan 15, 2019 12:00am ET BY Bill DugganBill Duggan shares his takeaways from CES 2019.
READ MOREUsing a Marketing-Driven Approach to Recruit Talent
Posted: Jan 11, 2019 12:00am ET BY Elliot LumMarketers need to approach recruitment with the same drive they have when it comes to their customers. Elliot Lum shares his thoughts.
READ MORESocial Influence: Leveraging the Power of Influencers to Build Brand Advocacy
Posted: Jan 8, 2019 12:00am ET BY Amy BeltonAmy Belton of Social Media Link shares key takeaways from the last Influencer Marketing Committee meeting of 2018.
READ MOREFarewell and Thank You to Cynthia Perkins-Roberts
Posted: Jan 4, 2019 12:00am ET BY Bill DugganThe ANA fondly remembers Cynthia Perkins-Roberts, who blazed a trail for multicultural and inclusive marketing and was an advocate for marketers everywhere.
READ MOREGrowth in 2019: A Legal Perspective
Posted: Jan 2, 2019 12:00am ET BY Doug WoodDoug Wood of Reed Smith provides an outlook on legal challenges marketers who care about growth need to keep in mind in 2019.
READ MORENot Dead Yet: Tech Promises to Breathe New Life into Linear TV
Posted: Dec 21, 2018 12:00am ET BY Tripp BoyleNew technologies like dynamic ad insertion and dynamic ad enhancement could extend the relevance of linear TV for years to come.
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