Marketing Maestros

Turning Agencies into Growth Agents

Posted: Nov 5, 2020 12:00am ET BY Bruno Gralpois, ANA Faculty

GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all CMOs in these unprecedented times, this is it. Growth has never been a greater priority than it is today.

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The Shifting Marketing Landscape: A Q&A With Nationwide’s Jim McCoy

Posted: Nov 4, 2020 12:00am ET BY Leah Marshall

This year’s Influencer Marketing and Activation Conference will be a virtual experience, bringing together leading marketers from across the industry for insightful case studies and in-depth discussions on hot-button issues and the latest trends. In advance of his presentation at this year’s conference, the ANA sat down with Jim McCoy, VP of sponsorships, meetings, and events at Nationwide, fo ...

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Outdated Client-Agency Agreements Pose Risks to Advertisers

Posted: Oct 27, 2020 12:00am ET BY Cliff Campeau

If the contract between your organization and its advertising agency(s) has an effective date prior to January 1, 2017, you may be at risk. Not unlike fresh produce, dairy products, meat, medicine, or even beer, contract language is perishable.

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With Sports and Live Entertainment in Limbo, Brands Must Make Fans of Their Own

Posted: Oct 22, 2020 12:00am ET BY Amy Vale

This fall’s unusual entertainment schedule means brands need to find new ways to create “fans” beyond likes or followers. Sports, music, and Hollywood have never been in such limbo: marketers can fill that void, not just by entertaining consumers with social content, but also by offering them additional value during this pandemic.

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A Sea Change in Video Viewing: Helping Marketers Find More Fish in the Streaming Ecosystem

Posted: Oct 21, 2020 12:00am ET BY Kathy Grey

We are indeed experiencing a sea change in consumer behavior as video streaming becomes part of our daily lives. COVID-19 appears to be the watershed moment we have been gearing up for over the past few years.

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AI Can't Stand Alone for Brand Suitability: People Play a Vital Role

Posted: Oct 20, 2020 12:00am ET BY Brian Atwood

Advertisers and brands are naturally frustrated when their ads are aligned with unsuitable or irrelevant content — a situation that occurs with alarming frequency. What’s frustrating to many marketers is that AI is supposed to proactively prevent these kinds of catastrophes. Why hasn’t AI fixed this problem yet?

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Beyond Profit Podcast: A Discussion with Steve Gross of Life Is Good Playmakers

Posted: Oct 19, 2020 12:00am ET

Thanks to Playmakers, more than 1 million kids each year overcome adverse childhood experiences. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu sits down with Steve Gross, founder and chief playmaker of Life is Good Playmakers, to learn more about the life-changing program.

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5 Keys to Unlock a Successful Relationship Management Program

Posted: Oct 15, 2020 12:00am ET BY Greg Wright

Last week, the ANA released the report “The Business Case for Relationship Management” which covers the findings from quantitative and qualitative research conducted by the ANA and the 4A’s. This report looks at the current state of affairs related to relationship management program adoption levels, overall satisfaction, and benefits derived from their use.

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A Catalyst for Change in B2B: Google and Ipsos COVID Survey

Posted: Oct 15, 2020 12:00am ET BY Tarun Rathnam

Customers in the age of COVID-19 have adapted to new ways of doing things, and some may be reluctant to go back to the old ways. Google research with IPSOS on B2B buyer and marketer behavior since COVID shows that these adaptations extend beyond consumer behavior — we've changed how we do business.

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ANA Newsstand: September Highlights

Posted: Oct 14, 2020 12:00am ET BY Andrew Eitelbach

Each month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up the latest can’t-miss content from the ANA’s four online publications. Here’s the Newsstand review for the month of September.

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