Marketing Maestros
Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic
Posted: Apr 15, 2020 12:00am ET BY Chris WaymanConsumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.
READ MOREDisney’s Worldwide Reaction to COVID-19 and Etsy’s Army of Mask-Makers
Posted: Apr 14, 2020 12:00am ET BY Michael BerberichThis week, the ANA’s Michael Berberich highlights how Disney and Etsy are adapting to the novel coronavirus pandemic and provides resources for marketers looking to stay on the leading edge.
READ MOREHow Content Can Help Your Brand Keep Calm and Carry On — Virtually
Posted: Apr 10, 2020 12:00am ET BY David BrownIn these extraordinary times, we are being tested on multiple fronts — at home, at school and at work. Many questions remain, and new norms, new needs, new relationships, and new experiences are quickly emerging. “Virtual” appears to be the word of the year.
READ MOREYou’ve Heard of Viral Marketing: What about Virus Marketing?
Posted: Apr 9, 2020 12:00am ET BY Paul P. RobinsonThe ANA’s Paul Robinson shares a few brands that are leading the charge by forging new efforts that can help fill the void and tap into our natural human need for belonging in order to feel connected while we are #AloneTogether.
READ MOREBeyond Profit Podcast: A Discussion with Eastern Bank’s Paul Alexander
Posted: Apr 9, 2020 12:00am ETBeyond Profit host Ken Beaulieu sits down with Paul Alexander, chief marketing and communications officer at Eastern Bank, to learn how purpose drives the brand, the company’s commitment to giving back, its spirit of volunteerism, and more. Programming note: This episode was recorded earlier this year.
READ MOREAmazon Gives Deliveries a Lyft and Chipotle Goes Virtual
Posted: Apr 8, 2020 12:00am ET BY Matthew SchwartzMarketing Maestros is providing weekly coverage of how various brands are responding to the novel coronavirus outbreak and relevant resources from the ANA's Marketing Knowledge Center to help your brand do the same.
READ MOREMarketers Are Agile and Empathetic in the Age of COVID-19
Posted: Apr 7, 2020 12:00am ET BY Bill DugganMarketers have been incredibly agile and empathetic in adjusting their creative messaging given the COVID-19 pandemic. Last week, we surveyed our members to understand if/how creative messaging has been developed and how work is getting produced. Here’s what we learned.
READ MORE7 Key Quotes from the 2020 ANA Brand Masters Conference
Posted: Apr 3, 2020 12:00am ET BY Ryan DingerThe 2020 ANA Brand Masters Conference was jam-packed with valuable insight from some of today’s leading thinkers in the world of brand marketing. Here are seven of our favorite quotes from their presentations.
READ MOREFord and General Mills Take Action Against Coronavirus
Posted: Mar 31, 2020 12:00am ET BY Matthew SchwartzStarting with this blog post, Marketing Maestros will provide weekly coverage looking into how various brands are responding to the novel coronavirus outbreak and the marketing lessons applied. This week: Ford and GM.
READ MOREBrand Suitability vs. Brand Safety
Posted: Mar 26, 2020 12:00am ET BY Cliff CampeauMany in the digital media supply chain have begun to differentiate between “brand safety” and “brand suitability.” Ultimately, marketers will have to weigh in on whether or not there is a difference and why they should give any provider relief when it comes to protecting the brands that they steward.
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