Marketing Maestros
Top Takeaways from ANA Masters’ Second Stage
Posted: Nov 1, 2018 12:00am ET BY Bill DugganANA’s Bill Duggan shares topline takeaways from eight speakers at the 2018 ANA Masters of Marketing Conference.
READ MOREIt Takes a Village to Drive Growth and Change
Posted: Oct 31, 2018 2:00pm ET BY Ilana KearnsIlana Kearns provides a recap of the 2018 ANA Masters of Marketing Conference, sharing the themes discussed and examples of brands taking a value-driven approach to their business.
READ MORETop 10 News Items Relevant to Multicultural Marketing and Diversity
Posted: Oct 30, 2018 1:00pm ET BY Bill DugganFrom pushback to a census question to a Pulitzer Prize-winning rapper, here are some of the top news items from the past year relevant to multicultural marketing and diversity.
READ MOREMarketing's Rising Stars Shine
Posted: Oct 26, 2018 3:00pm ET BY Urey OnuohaAs the advertising industry looks to solve its talent crisis, these four young marketers are standing out.
READ MOREAre You Underpaid? Survey Finds 46 Percent of Workers Feel Shortchanged
Posted: Oct 25, 2018 1:00pm ET BY Diane DomeyerA recent Robert Half survey revealed how satisfied U.S. workers are with their compensation.
READ MOREQuantum Physics, Subatomic Particles, Einstein, and Your Marketing Plan
Posted: Oct 24, 2018 1:00pm ET BY Antonella BonanniCognizant’s Antonella Bonanni explores the idea of “entangled marketing” in building long-term connections with consumers.
READ MOREA Conversation with eMarketer's Geoff Ramsey
Posted: Oct 23, 2018 10:00am ET BY Bill DugganIn this Q&A, ANA's Bill Duggan talks to eMarketer's Geoff Ramsey about the state of digital marketing, including the role of creative, the crisis of trust, and new tools and platforms to watch.
READ MOREA Conversation with LUMA’s Terry Kawaja
Posted: Oct 19, 2018 10:00am ET BY Bill DugganIn this Q&A, LUMA Partners’ Terry Kawaja sheds light on the challenges and opportunities in today’s complex marketing ecosystem.
READ MORETick Tock, Black Box — Time is Running Out
Posted: Oct 18, 2018 10:00am ET BY Jeff HirschBlack-box tech and the opaque environment it enables must be replaced with "clear box" transparency for the benefit of the entire programmatic ecosystem.
READ MORETwelve Top Takeaways from ANA In-House Agency Report
Posted: Oct 15, 2018 3:00pm ET BY Bill DugganANA's Bill Duggan shares key takeaways from a new ANA study, which found that a substantial growth in the number of marketers with in-house agencies.
READ MORE