Marketing Maestros

  • Lessons Learned From The Day the World Went Remote

    Posted: Jun 10, 2021 12:00am ET BY Brandon Gilliam

    Like it did for so many others, the pandemic pushed the ANA to quickly learn how to run a business entirely virtually. Here are some best practices we learned along the way for effectively running a virtual event.

  • ‘Don’t Get Stuck in a Marketing Bubble’ and Other Ways CMOs Become Leaders

    Posted: Jun 8, 2021 12:00am ET BY Matthew Schwartz

    CMOs and marketers, forever spooked by balance sheets, lean on right-brained activities like imagination and intuition, but lack left-brained tools such as mathematics and linear thinking. As data management and online analytics play a bigger role in marketing and advertising, CMOs who don’t get out of their comfort zone could pay a heavy price.

  • You Don’t Need Cookies If You’re Measuring Quality

    Posted: Jun 3, 2021 12:00am ET BY Shailin Dhar

    What happens to advertising and the internet once “cookies go away”? While fear-mongering headlines will likely run rampant as this shift draws closer, advertisers and publishers shouldn’t fear the change, but instead use it as an opportunity to reevaluate how cookies and individual identifiers are used in their ad strategy.

  • Beyond Profit Podcast: Seth Maxwell on Youth Activism

    Posted: Jun 1, 2021 12:00am ET

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Seth Maxwell joins host Ken Beaulieu to discuss his work building the next generation of socially conscious activists through his two nonprofit organizations: Thirst Project and Legacy Youth Leadership.

  • On the Road Again: What Marketers Want

    Posted: Jun 1, 2021 12:00am ET BY Duke Fanelli, CMO at the ANA

    The latest business travel survey conducted by the ANA between May 5-14 shows that as respondents look ahead to the summer and fall, an increasing number will be packing their bags and taking to the skies, but only if extra safety precautions are in place.

  • A Return to Its Roots: How Engagement Drives Virtual Events

    Posted: May 27, 2021 12:00am ET BY Allie Magyar

    In some ways, the events industry returned to its roots over the past year. At their core, events are all about bringing people together and fostering new relationships. So it should come as no surprise that organizations rushed to adopt technologies that help bring people together virtually.

  • Can Clubhouse Be a Viable Marketing Channel?

    Posted: May 26, 2021 12:00am ET BY Greg Paull

    With excitement building around Clubhouse, marketers are starting to wonder if it’s a viable channel for long-term marketing strategies. Here’s why there’s so much excitement around the app, and what marketers can do to capitalize.

  • How Marketers Should Reimagine Digital Strategy in a Cookie-less Future

    Posted: May 25, 2021 12:00am ET BY Mark Connon

    As the advertising industry churns toward an impending date of deprecation of the third-party cookie and Apple follows suit with greater restrictions on their IDFA, it's time for marketers to begin the process of implementing new digital strategies.

  • Talking Influencer Marketing With Rocket Mortgage’s Casey Hurbis

    Posted: May 21, 2021 12:00am ET BY Leah Marshall

    At the 2021 ANA Influencer Marketing Conference Presented by TikTok, Casey Hurbis, CMO at Rocket Mortgage, will be sharing how Rocket brought, not just one, but two Super Bowl commercials to life and landed the top two rankings on USA Today's Ad Meter. Casey spoke with the ANA in advance of the event to preview the vision behind the campaign and its outcomes.

  • 4 Questions That Can Help Brands Connect Vision, Purpose and Trust

    Posted: May 20, 2021 12:00am ET BY Anne Kawalerski, Michelle Lynn

    When purpose drives vision, companies are in a position of strength and can meet customer needs in a way that builds trust. Bloomberg analysis revealed four key questions that brands should explore in order to understand how the factors that define purpose, vision and trust interact to underpin performance.