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Marketing Maestros

  • Brand Safety Should Be Your Cornerstone

    Posted: Nov 4, 2021 12:00am ET BY Van Chappell

    Within the realm of partnership marketing, affiliate marketing has matured as a channel in the past 10 years, thanks to greater adoption by performance marketers. Affiliate marketing is a thriving strategic and operationalized ecosystem, with its own dynamics and concerns.

  • Tracking 'Ghost Demand' This Holiday Will Inform Future Marketing Decisions

    Posted: Nov 4, 2021 12:00am ET BY Polly Wong

    With the low inventory and supply chain issues many retail brands are currently facing, the ability to fulfill product this holiday season and the potential lost sales has everyone on edge. Quantifying the sales impact, managing inventory, and future merchandise planning are just a few of the challenges brands will have to deal with moving forward.

  • Why the Global Ad Industry Needs Creative Logistics

    Posted: Nov 3, 2021 12:00am ET BY Melinda McLaughlin

    Marketers used to brag about their budgets and now it’s the size of their tech stack. Heading into 2022 and beyond, that stack deserves a better foundation.

  • Your Marketing Analytics Are Biased & It’s Costing You More Than You Think

    Posted: Nov 1, 2021 12:00am ET BY Swapnasarit Sahu

    Data: It’s the lifeblood of modern marketing. And yet so much of the data marketers rely on is incomplete, biased, and just downright flawed.

  • Insights from the ANA Multicultural Marketing & Diversity Conference

    Posted: Oct 27, 2021 12:00am ET BY Bill Duggan

    The ANA just held our Multicultural Marketing & Diversity Conference, presented by SXM Media. This was our 23rd annual conference, and my 22nd! Below are my takeaways for select sessions.

  • Instagram Video Update: What You Need To Know and How to Adjust Your Social Strategy

    Posted: Oct 26, 2021 12:00am ET BY Kevin Burns

    Adam Mosseri, head of Instagram, recently said it was “no longer a photo-sharing app.” As such, it’s no shock that the Facebook-owned company is making changes to increase video visibility within the app.

  • What Movies Can Teach Us on Returning Website Clients

    Posted: Oct 25, 2021 12:00am ET BY Lesley Vos

    We all know about a marketing funnel, right? A customer journey from the awareness to purchase stage is the Holy Grail for every specialist in sales: Marketers see how visitors turn into clients and, unfortunately, how they leave our website with no desired action we expect from them.

  • The Catastrophic Risks of Getting Data Security Wrong

    Posted: Oct 21, 2021 12:00am ET BY Fei Zou

    Getting data security right is not cheap. Getting it wrong is exorbitant. The average annual cost of a data security breach for a company that misuses or loses data is $4.24 million according to a recent IBM security survey, nearly 10 percent higher than it was before the pandemic. And that’s just the initial price tag. The true costs of lax security cut even deeper.

  • Univision's Chief Brand & Impact Officer Jessica Rodriguez on the Need for Diversity

    Posted: Oct 15, 2021 12:00am ET

    Jessica Rodriguez has lived the change she now creates at Univision. She joined the leading media company serving U.S. Hispanics as a graduate intern 20 years ago and worked her way up through the ranks to her current role as chief brand and impact officer, championing diversity, equity, and inclusion both internally and for the industry at large.

  • Who Is Missing From Your Marketing Team?

    Posted: Oct 14, 2021 12:00am ET BY Christina Wells, Don Batsford, Jr.

    Is there a key person missing from your marketing team? What skills do you need to bring onboard and develop to be more successful? Executives today must think about hiring and retaining the correct resources to build the right team as well as future proofing an organization in the world of modern marketing.