Marketing Maestros

Miller Lite and Chipotle Crush Social to Keep Their Brands Fresh During COVID-19

Posted: May 20, 2020 12:00am ET BY Wendy Ball

Miller Lite gains some very valuable advertising in ESPN's popular documentary The Last Dance, and Chipotle engages house-bound fans on Tik Tok. Plus, ANA resources to help your brand adapt to the changing COVID-19 landscape.

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The Future of Brand Lift Studies is Brand Intender Rate

Posted: May 19, 2020 12:00am ET BY Stephen Jepson

Traditional brand lift studies are valuable, but they fail to give brands a complete picture of their audience, or the impact of their marketing. Brand intender rate (BIR) is a new way to look at campaign performance and optimization.

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Why Inbox Zero Is a Waste of Time and What You Should Do Instead

Posted: May 14, 2020 12:00am ET BY Andrew Eitelbach

Chasing the fabled empty inbox is a Sisyphean task that can end up costing more time than it saves. The ANA’s Andrew Eitelbach offers some alternatives to the endless pursuit of “inbox zero.”

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Retail’s New Reality

Posted: May 13, 2020 12:00am ET BY Olivia Lipski

It comes as no surprise that retailers are struggling as COVID-19 continues to take its toll across the globe. With social distancing and lockdowns still in effect in many key cities, storefronts and shopping malls remain empty and closed as restless shoppers sit at home.

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Beyond Profit Podcast: A Discussion with Rishad Tobaccowala on Staying Human

Posted: May 11, 2020 12:00am ET

Beyond Profit host Ken Beaulieu sits down with Rishad Tobaccowala to discuss some of the key insights from his book, "Restoring the Soul of Business: Staying Human in the Age of Data" and why the world has too much math and too little meaning.

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Data: First Harvard Business Review, Then the ANA Trust Consortium

Posted: May 11, 2020 12:00am ET BY Bill Duggan

A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. A new white paper from the ANA Trust Consortium recommends five criteria to focus on when evaluating data.

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How CVS Health Is Encouraging Patients to Stay Home in Response to COVID-19

Posted: May 8, 2020 12:00am ET BY Dominick Fils-Aimé

As the COVID-19 pandemic continues to affect the lives of people around the world, some brands are standing out by adapting to the times. Here’s how CVS Health and Comcast are making a difference for their customers and driving brand affinity.

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Amid Chaos, COVID-19 Creates a Unique Opportunity for Brands

Posted: May 7, 2020 12:00am ET BY James Heller

Many marketers have pulled back their advertising in response to COVID-19. The buy-side is wise to adjust its spending, but halting marketing efforts entirely is bad for business, the economy and even consumers.

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The Pandemic’s Effect on Marketing, Why AI Will Change Agencies, and More

Posted: May 6, 2020 12:00am ET BY Andrew Eitelbach

In three months, the coronavirus has forced economic changes that will affect people’s lives for the better part of the next decade, if not longer. This, and other highlights from the month of April on ANA Newsstand.

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3 Ways Your Brand Can Work with Virtual Influencers

Posted: May 5, 2020 12:00am ET BY Christopher Travers

Brands need fresh, innovative ways to appeal to new audiences while artfully retaining already hard-earned fans. Partnering with a virtual influencer is a proven strategy to accomplish this goal, giving brands new, direct access to younger generations as they age into the consumer market.

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