Marketing Maestros

Not Dead Yet: Tech Promises to Breathe New Life into Linear TV

Posted: Dec 21, 2018 12:00am ET BY Tripp Boyle

New technologies like dynamic ad insertion and dynamic ad enhancement could extend the relevance of linear TV for years to come.

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How to use AI to Scale your Influencer Marketing Campaigns

Posted: Dec 20, 2018 12:00am ET BY Ricky Ray Butler

Influencer marketing is a growing industry valued at two billion dollars in 2018. Harnessing AI technology like neural networks can make it even more effective.

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How Deeply Is Your Brand Embedded in Your Customers’ Cyberspace Life?

Posted: Dec 19, 2018 12:00am ET BY Sebastian Jespersen

Today’s live online, but are brands there to greet them? Sebastian Jespersen, CEO and founder of Vertic, offers advice for marketers who want to go further than “share of mind.”

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2018 Ad Industry Story of the Year: In-Housing

Posted: Dec 18, 2018 12:00am ET BY Bill Duggan

In-house agencies have dominated the industry conversation in 2018. Bill Duggan predicts that the trend will continue in the new year.

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What’s the Purpose of B2B Companies? Consumers Increasingly Want to Know

Posted: Dec 17, 2018 12:00am ET BY Alaina Shulman

Demonstrating that your business has a positive impact on society is no longer optional. Here are a few reasons to why B2B marketers lagging behind need to get on board.

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Leading the Legalized Cannabis Charge

Posted: Dec 14, 2018 10:00am ET BY Crystal Albanese

MedMen CMO David Dancer offers insights on the company's growth and marketing in the emerging legalized cannabis industry.

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"Direct Mail Can Be Disruptive Marketing," says Amex Director

Posted: Dec 13, 2018 11:00am ET BY Ernan Roman

American Express' Jon Affatato shares his views on the power and relevance of direct mail.

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The Growing Popularity of Influencer Marketing

Posted: Dec 12, 2018 3:00pm ET BY Joanna Valente

The growth of social media has changed the way people consume information and products. As a result, social media influencers are becoming a new leading voice within the marketing world.

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Is Shopper Marketing Dead?

Posted: Dec 11, 2018 1:00pm ET BY Jonathan Simpson

A passionate shopper marketer explains why the marketing discipline needs to change to play a part in delivering a great experience journey.

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Six Ingredients that Make Motel 6 a Successful Brand

Posted: Dec 10, 2018 1:00pm ET BY Tammy Greenberg

Since 1962, Motel 6 has grown to become the leader in the economy hotel and lodging segment thanks in part to the longest running radio advertising campaign in history.

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