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Marketing Maestros

  • Notable Quotes from the Masters of Marketing

    Posted: Oct 12, 2021 12:00am ET BY Ken Beaulieu

    The 2021 ANA Masters of Marketing Conference certainly had a different feel than those of years past. The COVID-19 pandemic kept the in-person crowd in Orlando, Fla., to a fraction of its typical size (although more than 3,000 registered to watch virtually).

  • Employees Are at the Core of Brand Purpose

    Posted: Oct 8, 2021 12:00pm ET BY Matthew Schwartz

    Frank Cooper III, CMO at BlackRock, discusses how CMOs can play a key role driving brand purpose and the opportunity for chief marketers as more and more companies hire chief purpose officers.

  • How Should Marketers View Digital Media in a Post-Cookie World?

    Posted: Oct 8, 2021 12:00am ET BY Cliff Campeau

    As both government regulatory bodies and the advertising industry have become serious about data privacy, browsers such as Chrome, Safari, Firefox, and Explorer have announced safety measures that include restricting first-party cookies and blocking third-party cookies by default.

  • Building Customer Relationships: The North Star of Endemic Marketing

    Posted: Oct 8, 2021 12:00am ET BY Jay Kulkarni

    With all the changes marketing teams have faced over the past year and a half and the many privacy and data regulations on the horizon, many marketers are scrambling to pivot strategies without really grasping the big picture. Although sometimes it seems like it, marketing isn’t just a numbers game.

  • 5 Tips for Converting Holiday Shoppers on Mega Sale Days

    Posted: Oct 8, 2021 12:00am ET BY Jenn Choo

    As the holiday season kicks off, it’s essential for retailers to make the most of mega sale days like Black Friday and Cyber Monday (BFCM). But it’s no longer enough to simply offer great deals and discounts and assume shoppers will come your way.

  • Best Practices to Enhance Your Marketing Teams

    Posted: Oct 8, 2021 12:00am ET BY George Stenitzer, Founder, Crystal Clear Communications

    With the right training, your teams will become more productive, improve business results, and become more engaged.

  • Strategies for Effective Multicultural Marketing from Jack Daniel's

    Posted: Oct 4, 2021 12:00am ET

    Fabrícia da Silva, Multicultural Marketing Manager USA & Canada for Brown-Forman/Jack Daniel's Tennessee Whiskey, is a featured speaker at the upcoming ANA Multicultural Marketing and Diversity Conference on October 24-26 in San Diego. ANA's Senior Director Gena Casciano recently connected with Fabricia for a pre-conference interview.

  • Key Takeaways from ANA's Day of Learning

    Posted: Oct 4, 2021 12:00am ET

    What would you do if you woke up and suddenly everything you knew about marketing had changed? On September 14th, it did.

  • The Chicken and the Egg Dilemma in Marketing

    Posted: Sep 27, 2021 12:00am ET BY Bruno Gralpois

    When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance.

  • Email Privacy ‘Regulation’ in the Age of Big Tech

    Posted: Sep 27, 2021 12:00am ET BY April Mullen, Chad S. White

    Imagine if CASL was passed without first having a public comment period so businesses and other organizations could have their voices heard? Imagine if GDPR went into effect 3 months after it was passed instead of after a 2-year transition period? Imagine if CCPA applied to people all over the world and not just people in California?