Marketing Maestros

  • What Looming Postal Increases Teach Us About The Future of Omnichannel Marketing

    Posted: May 19, 2021 12:00am ET BY Britt Vatne

    Amid the entire digital revolution in advertising, direct mail has remained a reliable constant for performance-minded marketers. But, unbeknownst to many, the costs of postage are heading toward a steep increase. Its impact on direct mail and the companies that rely on it could be immense.

  • Things Are Different Now — and That’s Good

    Posted: May 18, 2021 12:00am ET BY David Carrel

    Innovations designed to help people during the pandemic will have a lasting — and positive — impact on our lives.

  • Media KPIs That Matter

    Posted: May 18, 2021 12:00am ET BY Bill Duggan

    The ANA Media Leadership Growth Council was recently established to be a direct counterpart to the CMO Growth Council, with an exclusive focus on media. The group is currently working to establish its growth agenda, and measurement will certainly be an important part of that.

  • The Purpose Advantage: A Q&A with Barkley’s Jeff Fromm

    Posted: May 14, 2021 12:00am ET BY Jerusha Harvey

    In his ANA workshop about the power of purpose, Jeff Fromm teaches marketers all about how unlocking your brand’s purpose can help elevate your messaging, forge stronger connections with customers, and attract all-star talent. The ANA’s Jerusha Harvey sat down with Fromm to discuss the principles of purpose marketing and the keys to unlocking a brand’s purpose.

  • How Virtual Strategies Can Boost Marketing Performance for B2B Enterprises

    Posted: May 13, 2021 12:00am ET BY Dmitri Lisitski

    It’s no secret that B2B enterprises have lagged behind their B2C counterparts when it comes to embracing digital transformation, but the pandemic-driven surge in remote work has spurred many B2Bs to step-up their adoption of digital marketing and e-commerce. It’s been a positive experience for most, as they’ve discovered the advantages virtual strategies have to offer, especially better ways ...

  • U.S. Marketers: Meet Mexican Americans

    Posted: May 12, 2021 12:00am ET BY Carlos Diaz

    Marketers have made strides in reaching Hispanics, but we’re still painting with too broad a brush. As a result, we’ve overlooked the largest Hispanic community: Mexican Americans.

  • Don’t Guess, Ask: How Quiz Commerce Answers the Challenges of a Cookie-Free World

    Posted: May 11, 2021 12:00am ET BY Tom Coburn

    Google’s recent Chrome and email ID announcements have put the industry on notice: consumers want greater control over their data, and going forward, brands will need to build their customer journeys around fully privacy-compliant first-party data. That’s there quiz commerce comes in.

  • Beyond Profit Podcast: A Movement to Protect Our Press

    Posted: May 11, 2021 12:00am ET

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Ken Beaulieu welcomes three guests to discuss the state of local journalism and the advent of Protect Our Press: Andrew Graff, CEO at Allen & Gerritsen; Kayvan Salmanpour, chief commercial officer at Boston Globe Media; and Chris Scott, enterprise editor at The Lowell Sun in Lowell, Mass.

  • The Challenge of Activating Purpose

    Posted: May 6, 2021 12:00am ET BY Ken Beaulieu

    As more companies look to make a larger impact on society through purpose-driven strategies, they would be wise to heed to the warning of Andrea Brimmer, chief marketing and public relations officer at Ally Financial: “While the potential of brand purpose is game-changing, it’s also a minefield if you get it wrong.”

  • Nationwide’s Kristi Daraban on Managing Influencer Marketing Program Costs Efficiently

    Posted: May 5, 2021 12:00am ET BY Barbie Romero, senior manager of committees and conferences, ANA

    The annual ANA Advertising Financial Management Conference is one of the ANA's most dynamic conferences, with a long history and a loyal following. At this year’s conference, Kristi Daraban, associate vice president of social media at Nationwide, will discuss how to balance costs with agencies, influencers, owned and paid media to ensure an effective campaign.