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Notable Quotes from the Masters of Marketing

Posted: Oct 12, 2021 12:00am ET BY Ken Beaulieu

The 2021 ANA Masters of Marketing Conference certainly had a different feel than those of years past. The COVID-19 pandemic kept the in-person crowd in Orlando, Fla., to a fraction of its typical size (although more than 3,000 registered to watch virtually).

Employees Are at the Core of Brand Purpose

Posted: Oct 8, 2021 12:00pm ET BY Matthew Schwartz

Frank Cooper III, CMO at BlackRock, discusses how CMOs can play a key role driving brand purpose and the opportunity for chief marketers as more and more companies hire chief purpose officers.

How Should Marketers View Digital Media in a Post-Cookie World?

Posted: Oct 8, 2021 12:00am ET BY Cliff Campeau

As both government regulatory bodies and the advertising industry have become serious about data privacy, browsers such as Chrome, Safari, Firefox, and Explorer have announced safety measures that include restricting first-party cookies and blocking third-party cookies by default.

Building Customer Relationships: The North Star of Endemic Marketing

Posted: Oct 8, 2021 12:00am ET BY Jay Kulkarni

With all the changes marketing teams have faced over the past year and a half and the many privacy and data regulations on the horizon, many marketers are scrambling to pivot strategies without really grasping the big picture. Although sometimes it seems like it, marketing isn’t just a numbers game.

5 Tips for Converting Holiday Shoppers on Mega Sale Days

Posted: Oct 8, 2021 12:00am ET BY Jenn Choo

As the holiday season kicks off, it’s essential for retailers to make the most of mega sale days like Black Friday and Cyber Monday (BFCM). But it’s no longer enough to simply offer great deals and discounts and assume shoppers will come your way.

Best Practices to Enhance Your Marketing Teams

Posted: Oct 8, 2021 12:00am ET BY George Stenitzer, Founder, Crystal Clear Communications

With the right training, your teams will become more productive, improve business results, and become more engaged.

Strategies for Effective Multicultural Marketing from Jack Daniel's

Posted: Oct 4, 2021 12:00am ET

Fabrícia da Silva, Multicultural Marketing Manager USA & Canada for Brown-Forman/Jack Daniel's Tennessee Whiskey, is a featured speaker at the upcoming ANA Multicultural Marketing and Diversity Conference on October 24-26 in San Diego. ANA's Senior Director Gena Casciano recently connected with Fabricia for a pre-conference interview.

Key Takeaways from ANA's Day of Learning

Posted: Oct 4, 2021 12:00am ET

What would you do if you woke up and suddenly everything you knew about marketing had changed? On September 14th, it did.

The Chicken and the Egg Dilemma in Marketing

Posted: Sep 27, 2021 12:00am ET BY Bruno Gralpois

When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance.

Email Privacy ‘Regulation’ in the Age of Big Tech

Posted: Sep 27, 2021 12:00am ET BY April Mullen, Chad S. White

Imagine if CASL was passed without first having a public comment period so businesses and other organizations could have their voices heard? Imagine if GDPR went into effect 3 months after it was passed instead of after a 2-year transition period? Imagine if CCPA applied to people all over the world and not just people in California?