Marketing Maestros

Amid the Uncertainty, There’s Room for Levity in Ads

Posted: Oct 13, 2020 12:00am ET BY Matthew Schwartz

When the coronavirus began to spread in late March, most brand advertising took on a somber tone. At the time, the messages seemed to resonate with consumers. But as the crisis unfolded, people’s appetite for ads that emphasized the impact of the virus started to wane.


Learnings from the ANA Advertising Financial Management Conference

Posted: Oct 12, 2020 12:00am ET BY Bill Duggan

Our annual Advertising Financial Management Conference was held last week — virtually of course — and the ANA’s Bill Duggan attended for the twentieth year in a row! Here are some of the learnings he took away from the conference.


The Gaping Hole in Compliance

Posted: Oct 8, 2020 12:00am ET BY Richy Glassberg

By now, many brands have spent enormous resources ensuring internal compliance with the GDPR and CCPA. You — or your agencies — have put systems into place to request, track and store consent of the consumers within whom they engage throughout the digital universe. But are you covered? You’re not if any part of your supply chain isn’t fully also compliant.


Global CMO Growth Council Summit 2020: Action Not Ads to Launch Meaningful, Sustainable Change

Posted: Oct 7, 2020 12:00am ET BY Rochelle Carter-Wilson

Two years ago, Marc Pritchard warned, “change won’t come if leaders can’t come to grips [with it] and aren’t willing to go ahead and weather the storm.” On October 19, 2020, chief marketers worldwide are coming together as a global force for change at the Global CMO Growth Council Summit 2020.


Treats, Turkey Legs, and Gift Giving in a New Normal

Posted: Oct 6, 2020 12:00am ET BY Duke Fanelli, CMO at the ANA

The COVID-19 pandemic has had a profound effect on nearly every aspect of daily life. As the holiday season draws closer, the ANA’s Duke Fanelli wonders, how will our celebrations and gatherings change?


The Intersection of Direct Mail and Digital

Posted: Sep 30, 2020 12:00am ET BY Bill Duggan

The ANA’s Bill Duggan recently spoke with Bob Dixon, product technology innovation director at the United States Postal Service, for an ANA event. This Q&A has been lightly edited.


Drip Email Marketing: A Vital Tool for Nurturing Leads Progressively

Posted: Sep 29, 2020 12:00am ET BY Chris Donald

Email marketing is the lifeline for most brands and marketers. The success of email though is increasingly tied to drip emails, as they effectively educate leads and help them make the right choice when they are ready to purchase.


Insights from the ANA Media and Measurement Conference

Posted: Sep 24, 2020 12:00am ET BY Bill Duggan

The ANA just held our Media and Measurement Conference, virtually of course, presented by A+E Networks. Bill Duggan shares key takeaways from each of the speakers at the conference.


The Cost of Feedback is Nominal, the Value Significant

Posted: Sep 23, 2020 12:00am ET BY Cliff Campeau

Everyone agrees that giving and receiving feedback are vital to a successful creative process. But if that’s the case, why are advertisers and their agencies falling short when it comes to feedback? AARM’s Cliff Campeau explains.


Beyond Profit Podcast: A Discussion with Curaleaf CMO Jason White

Posted: Sep 21, 2020 12:00am ET

Jason White, CMO at Curaleaf, joins host Ken Beaulieu on the Beyond Profit podcast to discuss the company’s purpose, its marketing strategy, his thoughts on bias in advertising and prison reform, and much more.