Marketing Maestros
Trust Between Marketers and Agencies Is Earned
Posted: Apr 5, 2019 12:00am ET BY Bill DugganThere has been much recent debate about the level of trust in today’s advertising industry, and a just-released report from the ANA confirms that client-side marketers indeed have trust issues with their agency partners.
READ MOREWinning Product Launches: Case Studies in Tactic Selection
Posted: Apr 5, 2019 12:00am ET BY Morgan StrawnWhen a company launches a new product or service, simple novelty won’t cut it with consumers. Here are some ways brands have pushed the envelope with their product launches.
READ MOREImprove Your Content Performance on Social Media
Posted: Apr 4, 2019 12:00am ET BY Amanda SparksStaying visible and relevant is key to successful social media marketing. Here are some tips to help marketers hone their campaigns.
READ MOREThe Bad Data Domino Effect: Far-Reaching Consequences of Inaccurate Location Data
Posted: Apr 3, 2019 12:00am ET BY Warren ZennaInaccurate location data has the power to undermine an entire campaign. Here’s what marketers can do about it.
READ MOREBeyond Profit Podcast: Engaging for Good, with David Hessekiel
Posted: Apr 3, 2019 12:00am ETIn the latest episode of the ANA Brand Purpose podcast, David Hessekiel joins ANA's Ken Beaulieu to discuss why recent research shows that brands need to take a stance on social issues in order to continue positive relationships with consumers
READ MOREBrands Need a More Organic Approach to Martech Strategy
Posted: Apr 2, 2019 12:00am ET BY Matthew SchwartzIn the final installment of our series on decluttering marketing, get tips for streamlining your marketing technology.
READ MOREIntelligent Content Delivery Can Accelerate the Path to Sales
Posted: Mar 29, 2019 12:00am ET BY Bharath Ram SrinivasanSmart content delivery is the secret to moving buyers through the sales funnel. Here are some tips for serving the right content at the right time.
READ MOREAre You Measuring Influencer Marketing Wrong?
Posted: Mar 28, 2019 12:00am ET BY Sarah HughesInfluencer marketing has become a key strategy in a marketer’s digital media plans. Are marketers taking the right steps to prove the ROI of their influencer campaigns?
READ MORENavigating the Changing Media Landscape with Charlie Chappell
Posted: Mar 27, 2019 12:00am ET BY Molly KnolCharlie Chappell, head of integrated media and communications planning at The Hershey Company, gives a sneak preview of his session at this year’s ANA Media Conference.
READ MOREBrands Must Customize Their Social Media to Spark Sharper Conversations with Customers and Prospects
Posted: Mar 26, 2019 12:00am ET BY Matthew SchwartzCMOs and marketers should look to Marie Kondo's decluttering techniques to generating more value from their social media channels.
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