Marketing Maestros

Trust Between Marketers and Agencies Is Earned

Posted: Apr 5, 2019 12:00am ET BY Bill Duggan

There has been much recent debate about the level of trust in today’s advertising industry, and a just-released report from the ANA confirms that client-side marketers indeed have trust issues with their agency partners.

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Winning Product Launches: Case Studies in Tactic Selection

Posted: Apr 5, 2019 12:00am ET BY Morgan Strawn

When a company launches a new product or service, simple novelty won’t cut it with consumers. Here are some ways brands have pushed the envelope with their product launches.

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Improve Your Content Performance on Social Media

Posted: Apr 4, 2019 12:00am ET BY Amanda Sparks

Staying visible and relevant is key to successful social media marketing. Here are some tips to help marketers hone their campaigns.

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The Bad Data Domino Effect: Far-Reaching Consequences of Inaccurate Location Data

Posted: Apr 3, 2019 12:00am ET BY Warren Zenna

Inaccurate location data has the power to undermine an entire campaign. Here’s what marketers can do about it.

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Beyond Profit Podcast: Engaging for Good, with David Hessekiel

Posted: Apr 3, 2019 12:00am ET

In the latest episode of the ANA Brand Purpose podcast, David Hessekiel joins ANA's Ken Beaulieu to discuss why recent research shows that brands need to take a stance on social issues in order to continue positive relationships with consumers

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Brands Need a More Organic Approach to Martech Strategy

Posted: Apr 2, 2019 12:00am ET BY Matthew Schwartz

In the final installment of our series on decluttering marketing, get tips for streamlining your marketing technology.

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Intelligent Content Delivery Can Accelerate the Path to Sales

Posted: Mar 29, 2019 12:00am ET BY Bharath Ram Srinivasan

Smart content delivery is the secret to moving buyers through the sales funnel. Here are some tips for serving the right content at the right time.

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Are You Measuring Influencer Marketing Wrong?

Posted: Mar 28, 2019 12:00am ET BY Sarah Hughes

Influencer marketing has become a key strategy in a marketer’s digital media plans. Are marketers taking the right steps to prove the ROI of their influencer campaigns?

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Navigating the Changing Media Landscape with Charlie Chappell

Posted: Mar 27, 2019 12:00am ET BY Molly Knol

Charlie Chappell, head of integrated media and communications planning at The Hershey Company, gives a sneak preview of his session at this year’s ANA Media Conference.

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Brands Must Customize Their Social Media to Spark Sharper Conversations with Customers and Prospects

Posted: Mar 26, 2019 12:00am ET BY Matthew Schwartz

CMOs and marketers should look to Marie Kondo's decluttering techniques to generating more value from their social media channels.

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