Marketing Maestros
Keeping the Vultures at Bay When It’s Time for a New Tech Partner
Posted: Jul 17, 2019 12:00am ET BY Shane TaylorShane Taylor of AUDIENCEX provides advice for marketers who want to find the right tech partner but are wary of the vultures circling overhead.
READ MOREManaging In-House Agency Creative Content and Legal Concerns
Posted: Jul 16, 2019 12:00am ET BY Bill DugganThe ANA’s Bill Duggan provides insight into our new study, “Managing In-House Agency Creative Content and Legal Concerns.”
READ MOREQ&A with Walter Frye
Posted: Jul 15, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANAIn advance of his presentation at this year’s ANA Digital and Social Media Conference, we caught up with Walter Frye, VP of global brand content and engagement at American Express, to talk influencer marketing.
READ MOREWhat Marketers Can Learn from Political Campaigns
Posted: Jul 15, 2019 12:00am ET BY Steve LanzanoTV’s huge reach helps marketers raise awareness. But it’s also effective for bottom of the funnel sales.
READ MOREFour Appropriate Limitations On Agency Remuneration
Posted: Jul 10, 2019 12:00am ET BY Cliff CampeauCliff Campeau of AARM shares four examples of appropriate contract limitations for advertisers to place on agency revenue.
READ MOREClean Up in Aisle 12. Sponsored by…
Posted: Jul 3, 2019 12:00am ET BY Cliff CampeauSome of the world’s largest retailers have their sights set on garnering a larger share of the ad market. The potential to integrate target audience information with web browsing data, shopper data and location data to serve up relevant ads in an environment where consumers can immediately click-to-buy and receive their merchandise in a day or two has the potential to revolutionize the retail ad ...
READ MOREVictory for the Marketing Industry on Citizenship Question for 2020 Census
Posted: Jul 3, 2019 12:00am ET BY Bill DugganAn ill-advised citizenship question will not be added to the 2020 census. This is a victory for the marketing industry overall and multicultural marketers in particular.
READ MORE5 Tactics to Improve Your Employer Branding In 2019
Posted: Jul 1, 2019 12:00am ET BY Connie BentonRead on to unlock five tips that you need to improve your employer branding as you search for the right candidates for your company.
READ MORETargeted Advertising Woefully Missing its Mark
Posted: Jun 28, 2019 12:00am ET BY Matthew SchwartzA recent study finds that the online terrain for targeted advertising is getting increasingly difficult for marketers to negotiate.
READ MOREPaving the Path to Digital In-House Success
Posted: Jun 26, 2019 12:00am ET BY Molly KnolThe ANA’s Molly Knol sat down with Josh Palau, VP of media strategy and platforms at Bayer Consumer Health, to get his thoughts on the process of in-housing and the tools necessary to make it work.
READ MORE