Marketing Maestros

  • Purpose Creates Context

    Posted: Sep 22, 2021 12:00am ET BY Dan Ratner

    Recent regulations have driven industry-wide attention to privacy concerns in online advertising and marketing.

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  • Brand Response TV – More for Less?

    Posted: Sep 22, 2021 12:00am ET BY Karla Crawford Kerr

    Brand Response TV (BRTV) marketing leverages brand advertising and direct marketing to reap the benefits of both mediums.

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  • Innovid's Jessica Hogue on the Excitement of Connected TV

    Posted: Sep 20, 2021 12:00am ET BY Bill Duggan

    Do your client-agency agreements require your agency partners to disclose their use of related parties? To secure your permission prior to engaging affiliates? To document how those affiliates are compensated?

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  • How to Create a Competitive Advantage in a Virtual World

    Posted: Sep 13, 2021 12:00am ET BY Mary Czarnecki

    The virtual world demands different skills than the face-to-face world, and organizations that educate their teams on the skills needed to thrive in a virtual work environment will create a competitive advantage by empowering their people to operate at their highest level. Here are three keys to getting there.

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  • Understanding Your Ad Agency’s Use of Affiliates

    Posted: Sep 9, 2021 12:00am ET BY Cliff Campeau

    Do your client-agency agreements require your agency partners to disclose their use of related parties? To secure your permission prior to engaging affiliates? To document how those affiliates are compensated?

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  • How to Choose an OTT Platform to Maximize Your Marketing

    Posted: Sep 7, 2021 12:00am ET BY David Buonfiglio

    When choosing the right marketing platform, there are three factors marketers need to consider: content, data, and measurement.

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  • They Said It at the ANA Brand Activation & Creativity Conference

    Posted: Sep 2, 2021 12:00am ET BY Mike Kaufman

    Speakers at the 2021 ANA Brand Activation & Creativity Conference have cracked the code on developing big ideas with creative and innovative brand activation strategies that drive growth. This list of speaker quotes provides just a taste of the insights attendees heard at this year’s conference.

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  • ANA to Marketers: Let's Take a Pause

    Posted: Aug 31, 2021 12:00am ET BY Rochelle Carter-Wilson

    On behalf of the ANA Global CMO Growth Council, on September 14, 2021, we welcome you to join us for a global day of learning.

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  • Crisis Averted: Converged TV Shines a New Light on Identity

    Posted: Aug 19, 2021 12:00am ET BY Blair Robertson

    Data and identity have become critical factors to unlocking the promise of converged TV. In the past, TV operated on simple metrics and traditional buying practices, which relied on standard datasets used across the ecosystem. Fast forward to today, where we find ourselves in a digitally enabled TV world that is rich with data and highly measurable and targetable advertising opportunities.

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  • Marketers Sift Through Pile of Uncertainty

    Posted: Aug 17, 2021 12:00am ET BY Matthew Schwartz

    Back to normal? Not so fast. It was just last month that the country seemed on the verge of delivering a knockdown blow to COVID-19. With millions of Americans getting vaccinated and infection rates falling rapidly, there was a palpable sense that the misery wrought by the pandemic was finally behind us. But it was fleeting.

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