Marketing Maestros
Amid Chaos, COVID-19 Creates a Unique Opportunity for Brands
Posted: May 7, 2020 12:00am ET BY James HellerMany marketers have pulled back their advertising in response to COVID-19. The buy-side is wise to adjust its spending, but halting marketing efforts entirely is bad for business, the economy and even consumers.
READ MOREThe Pandemic’s Effect on Marketing, Why AI Will Change Agencies, and More
Posted: May 6, 2020 12:00am ET BY Andrew EitelbachIn three months, the coronavirus has forced economic changes that will affect people’s lives for the better part of the next decade, if not longer. This, and other highlights from the month of April on ANA Newsstand.
READ MORE3 Ways Your Brand Can Work with Virtual Influencers
Posted: May 5, 2020 12:00am ET BY Christopher TraversBrands need fresh, innovative ways to appeal to new audiences while artfully retaining already hard-earned fans. Partnering with a virtual influencer is a proven strategy to accomplish this goal, giving brands new, direct access to younger generations as they age into the consumer market.
READ MOREGiving Is More Important Than Ever During the Pandemic Crisis
Posted: May 4, 2020 12:00am ET BY Senny BooneAs the COVID-19 pandemic continues its devastating toll, nonprofit organizations — including a large portion of ANA members — work on the front lines to provide needed relief. Take a moment on Giving Tuesday to participate, but do not stop there!
READ MORETop Email Marketing Award Honors for 2020 Go To…
Posted: May 1, 2020 12:00am ET BY Ryan Phelan, Jose CebrianWe are excited to announce the winners for the 2020 ANA Email Experience Council’s Awards. These awards help shine a light on the best and brightest in our community.
READ MORECFOs Ought to Know
Posted: Apr 30, 2020 12:00am ET BY Marc GoldbergIn the digital ad business, CMOs take all the heat when things go awry. Yet it’s the CFOs that get robbed blind every day and never seem to do anything about it. That’s because most don’t know enough to know how badly they are getting swindled.
READ MOREExperience Will Drive the New Normal Post-COVID-19
Posted: Apr 29, 2020 12:00am ET BY David ShulmanWhat inventions and innovations will emerge during this time that will change our lives as we know it? David Shulman, chief experience officer at VMLY&R, shares his thoughts.
READ MOREThe In-House Agency Advantage
Posted: Apr 28, 2020 12:00am ET BY T. Alex Blum, Andrea RuskinT. Alex Blum and Andrea B. Ruskin of Blum Consulting Partners explain how to leverage your internal teams during Covid-19.
READ MOREDampening COVID-19’s Effects with AB InBev and Hyundai
Posted: Apr 27, 2020 12:00am ET BY Morgan StrawnIn the midst of our global pandemic, conscientious brands are looking for ways to combat COVID-19 and its effects. In some cases, these brands have to think outside the box to make their contributions.
READ MOREBeyond Profit Podcast: A Discussion with DoSomething.org CEO Aria Finger
Posted: Apr 27, 2020 12:00am ETBeyond Profit host Ken Beaulieu sits down with DoSomething CEO Aria Finger to discuss the organization’s remarkable response to the COVID-19 crisis, how it partners with brands to extend the scope and impact of its campaigns, and more.
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