Marketing Maestros
Leading the Legalized Cannabis Charge
Posted: Dec 14, 2018 10:00am ET BY Crystal AlbaneseMedMen CMO David Dancer offers insights on the company's growth and marketing in the emerging legalized cannabis industry.
READ MORE"Direct Mail Can Be Disruptive Marketing," says Amex Director
Posted: Dec 13, 2018 11:00am ET BY Ernan RomanAmerican Express' Jon Affatato shares his views on the power and relevance of direct mail.
READ MOREThe Growing Popularity of Influencer Marketing
Posted: Dec 12, 2018 3:00pm ET BY Joanna ValenteThe growth of social media has changed the way people consume information and products. As a result, social media influencers are becoming a new leading voice within the marketing world.
READ MOREIs Shopper Marketing Dead?
Posted: Dec 11, 2018 1:00pm ET BY Jonathan SimpsonA passionate shopper marketer explains why the marketing discipline needs to change to play a part in delivering a great experience journey.
READ MORESix Ingredients that Make Motel 6 a Successful Brand
Posted: Dec 10, 2018 1:00pm ET BY Tammy GreenbergSince 1962, Motel 6 has grown to become the leader in the economy hotel and lodging segment thanks in part to the longest running radio advertising campaign in history.
READ MOREBrand Purpose: ANA 2018 Marketing Word of the Year
Posted: Dec 7, 2018 10:00am ET BY Bill Duggan"Brand purpose" is the 2018 ANA Marketing Word of the Year, according to an ANA survey of its members.
READ MOREEffective Agency Management: A Critical Marketing Muscle
Posted: Dec 6, 2018 10:00am ET BY Bruno Gralpois, ANA FacultyFour questions marketers should ask when interacting with agencies on a regular basis.
READ MORENationwide Finds Value iNHouse
Posted: Dec 5, 2018 10:00am ET BY Crystal AlbaneseAhead of his presentation at the inaugural ANA In-House Agency Conference in 2019, Nationwide's Mike Boyd sheds light on the company's internal agency and its approach to working with external partners.
READ MORELessons from an Internationalist Think Tank
Posted: Dec 4, 2018 12:00pm ET BY Emily ApisaThe ANA's Emily Apisa shares key takeaways from an Internationalist Think Tank focused on the intersection of data and privacy and the advertising industry.
READ MOREOrangetheory Fitness Uses Data to Make Fitness Fun
Posted: Dec 3, 2018 3:00pm ET BY Crystal AlbaneseBy offering a more personal experience to group training workouts utilizing user data, Orangetheory Fitness has created a loyal following that keeps its members coming back. In this Q&A, Chief Brand Officer Kevin Keith sheds light on the company's growth.
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