Global CMO Growth Council Working Group on Talent & Marketing Organization, Hosted at ESPN

This event is over.


The Best Marketers Come From Great Collaborators.

Join this special Global CMO Growth Council Working Team on Tackling the Talent Crisis Head-On on February 24, 2020 at ESPN in New York.
<< NOTE: THIS EVENT IS OPEN TO CMOs OR HEADS OF MARKETING AT CLIENT-SIDE ORGANIZATIONS ONLY. >>


Last summer in Cannes, the ANA unveiled a new global initiative aimed at tackling marketing’s on-going talent crisis head-on. 
Designed to inspire talented and diverse university students to choose marketing as a career, the multi-tiered campaign - dubbed “Best Jobs Ever” is making an impact.

Join Elizabeth Rutledge, CMO at American Express, and a select group of the global community of CMOs to take the campaign to market marketing – and your own effort to attract and retain the best marketing talent - to the next level.

  • EXECUTIVE UPDATE
    Progress report on the impact of industry talent initiatives.

  • LEADERSHIP TO ACTION
    What’s next for the “Marketing Marketing” campaign?
    Lessons learned and best practices from your organization’s marketing career path and capabilities.
  • ACTIVATION
    How do we bring better marketing talent into the industry?  Into your organization?
    How do we retain the best talent within the industry? Within your organization?

 

1,200 CMOs. 4 Priorities. 1 Goal.

Business Growth



Agenda