Agency Relations

MEMBER NETWORKING (10:30 – 11:00AM ET)

I. WELCOME AND SUPPLIER DIVERSITY UPDATE (11:00 – 11:20am ET)

II. MEMBER DISCUSSION: IN-HOUSE AGENCIES (11:20am – 12:05pm ET)
In-house agencies have taken over the advertising industry. In this discussion, we'll focus on the basics of a brand's in-house agency (e.g. structure, capabilities, billing, etc.) and then dive into how to balance your in-house agency with external agencies, including roles, scaling, mapping, and more! Come with your questions!

Moderator:
Jessica Cipolla-Tario, ANA In-House Agency Committee Chair (West Coast Chapter)

III. BREAK AND NETWORKING (12:05 – 12:15pm ET)

IV. MANAGING DIGITAL, CONTENT, AND SOCIAL AGENCIES (12:15 – 1:00pm ET)
Building on our earlier discussion of balancing in-house agencies with external agencies, we'll take an in-depth look at best practices when it comes to managing your external agencies. In this session, we'll focus on the broader agency ecosystem and the bespoke strategies it requires, including an overview of how digital agency relationships have changed during the pandemic, setting up the right measurement and KPI structures, and motivating agencies for better outcomes.

Speakers:
Greg Paull, Principal - R3
Jason Velliquette, EVP of Digital - R3