2021 ANA Email Evolution Conference (Hybrid Event)

Now more than ever, companies are relying on email to communicate their messaging, brand, products and services. Whether you’re direct to consumer or B2B, we’ve got you covered on how to excel in an evolving virtual and new world. Learn the latest techniques, tactics and strategies on copy and design, deliverability, AI and machine learning to balancing personalization and permissioning with privacy regulation.

Join the most influential thought leaders and innovative brands at the Email Evolution Conference for an in-depth look at the critical issues you face, how to meet them head-on, and how to excel in a complex digital marketplace. The Email Evolution Conference keeps you on the cutting-edge of email marketing by providing the best practices designed to ensure the vitality of a channel you’ve come to rely on and continues to deliver the greatest ROI.

when

Start: Wednesday, May 5, 2021 at 9:00am

End: Thursday, May 6, 2021 at 5:00pm

WHERE

Hyatt Regency Coconut Point
5001 Coconut Road
Bonita Springs, FL 34134

The ANA has negotiated a special room rate of $254/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date to obtain the ANA rate is Tuesday, April 13, 2021, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $699 Platinum Tier $699 Gold Tier $799 Silver Tier $899 Individual $999 Nonmember $999
Virtual NOT AVAILABLE FOR INDIVIDUAL PURCHASE

In-person tickets are available on an individual basis. Corporate packages are only available for virtual participation.

Should you have issues when registering, please reach out to registration@ana.net



Agenda

Confirmed sessions and speakers:

KEYNOTE PRESENTATION

Lesley Slaton Brown
Chief Diversity Officer
HP, Inc.
_______________________________________________________________________________________

CUISINART’S SECRET INGREDIENTS TO WIN BACK INACTIVE SUBSCRIBERS: EMAIL SEGMENTATION & RE-ENGAGEMENT

Amanda Hescock
Senior Digital Account Manager
Whereoware

Christine Kapp
Senior Digital Marketing Manager
Cuisinart
_______________________________________________________________________________________

PERSONALIZATION STRATEGIES IN THE AGE OF CREATIVITY

Alison Lindland
Senior Vice President, Client Strategy
Movable Ink

Tom Griffin
Senior Manager, Email, SMS & Push
Office Depot
_______________________________________________________________________________________

CASE STUDY HOLIDAY 2020: ANALYSIS, PLANNING, TESTING, LEARNING, RESULTS

Jeanne Jennings
CEO
Email Optimization Shop

Donnell Lankford
Digital Marketing & Email Manager
Positive Promotions
_______________________________________________________________________________________

DEMYSTIFY EMAIL OPTIMIZATION TO GET MORE EMAILS TO THE INBOX

April Mullen
Director of Brand and Content Marketing
SparkPost

Udeme Ukutt
Postmaster & Senior Systems Software Engineer
LinkedIn
_______________________________________________________________________________________

COPY AND DESIGN

Speakers TBA
_______________________________________________________________________________________

STATE OF EMAIL MARKETING

Chad S. White
Head of Research, Oracle Marketing Consulting
Oracle

Justine Jordan
Head of Marketing
Wildbit
_______________________________________________________________________________________

FRESH SCENT IN 20+ MARKETS

Jakub Olexa
Founder & CEO
Mailkit

Veronika Sklibova
Head of CRM & Emailing
Notino

Pavel Pola
Targeted E-mailing Enthusiast
Etnetera Activate
_______________________________________________________________________________________

AI AND MACHINE LEARNING PANEL

Paul Shriner
Chief Evangelist, Co-Founder
AudiencePoint

Jenna Tiffany
Founder & Strategy Director
Let'sTalk Strategy
_______________________________________________________________________________________

FUTURE OF THE INBOX

Speakers TBA
_______________________________________________________________________________________

DELIVERABILTY PANEL

Speakers TBA
_______________________________________________________________________________________

GREAT TIPS TO ADVANCE DIVERSITY, EQUITY & INCLUSION IN YOUR EMAIL MARKETING CAMPAIGNS

Anne Tomlin
Founder/Responsive Email Developer
Emails Y'all
_______________________________________________________________________________________

More to be announced!



Cancellation Policy and Notes

  • A full refund for in-person registration will be granted, if written request for cancellation is received by email 10 or more calendar days before the conference start date or you may transfer your registration to a colleague at no additional cost.
  • In-person registration may be converted to virtual at any time before the conference starts. If there is a price difference, a refund will be granted 10 or more calendar days before the conference starts. If converted less than 10 days out, no refund will be granted.
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.