2021 ANA Email Evolution Conference: A Virtual Experience

Now more than ever, companies are relying on email to communicate their messaging, brand, products and services. Whether you’re direct to consumer or B2B, we’ve got you covered on how to excel in an evolving virtual and new world. Learn the latest techniques, tactics and strategies on copy and design, deliverability, AI and machine learning to balancing personalization and permissioning with privacy regulation.

Join the most influential thought leaders and innovative brands at the Email Evolution Conference for an in-depth look at the critical issues you face, how to meet them head-on, and how to excel in a complex digital marketplace. The Email Evolution Conference keeps you on the cutting-edge of email marketing by providing the best practices designed to ensure the vitality of a channel you’ve come to rely on and continues to deliver the greatest ROI.

when

Start: Wednesday, May 5, 2021 at 11:00am

End: Thursday, May 6, 2021 at 4:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $99 Platinum Tier $99 Gold Tier $199 Silver Tier $299 Individual $399 Nonmember $399

Should you have issues when registering, please reach out to registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, May 5, 2021
11:00am
- 11:10am

WELCOME REMARKS

Karen Talavera
Founder & Principal Synchronicity Marketing
11:10am
- 11:40am

OPENING PRESENTATION

Speaker TBA
11:40am
- 12:15pm

KEYNOTE PRESENTATION

Lesley Slaton Brown
Chief Diversity Officer HP, Inc.
12:15pm
- 12:30pm

THOUGHT LEADER SESSION 1

Speaker TBA
12:30pm
- 1:00pm

REGULATORY & PRIVACY SESSION

Speaker TBA
1:00pm
- 1:35pm

FUTURE OF THE INBOX (AMP, BIMI, ANNOTATIONS)

The Inbox experience is evolving, and marketers need to adapt to utilize these new technologies. Looking beyond Gmail tab placement, AMP for email, BIMI and schema. Hear directly from the individuals behind these innovations on why you should care and how to participate. Join Verizon Media Group & Google as they discuss these new innovations.

Marcel Becker
Senior Director, Product Management Verizon Media
Matthew Vernhout
VP, Deliverability North America Netcore Solutions
1:35pm
- 1:45pm
BREAK 1

1:45pm
- 2:20pm

FOUNDATIONS OF DELIVERABILITY

Like all things being built you need a strong foundation to support your building. Getting the basics right is key for your email programs as well. In this session we will cover the foundational building blocks of email including technical configurations of email authentication, the basics of email delivery and where the responsibility is shared between the brand and the service provider.

Speaker TBA
2:20pm
- 2:35pm

THOUGHT LEADER SESSION 2

Speaker TBA
2:35pm
- 3:10pm

PERSONALIZATION STRATEGIES IN THE AGE OF CREATIVITY

COVID has disrupted many industries, particularly retail, and as a result, consumers have shifted their spend to digital in droves introducing many first-time buyers. The most effective marketers have always known the strategic value of engaging experiences and visual communications, and the benefits have only compounded in 2020. In this session, Office Depot’s Tom Griffin will dig into how they brought their in-store experience directly to customers' email boxes, which in turn, drove increased eCommerce sales, developed deeper 1:1 connections, and made their marketing even more relevant and resonant than ever before.

Tom Griffin
Senior Manager, Email, SMS & Push Office Depot
Alison Lindland
Senior Vice President, Client Strategy Movable Ink
3:10pm
- 3:20pm
BREAK 2

3:20pm
- 3:55pm

CUISINART’S SECRET INGREDIENTS TO WIN BACK INACTIVE SUBSCRIBERS: EMAIL SEGMENTATION & RE-ENGAGEMENT

It’s every marketer’s worst fear: subscribers who ignore, lose interest, and ultimately become inactive. Wondering how you can wake up your sleepy subscribers, elevate email performance, and recapture revenue? Discover how Whereoware teamed with Cuisinart to find the right ingredients for identifying at-risk email subscribers and effectively re-engaging them with a compelling win-back campaign, ultimately reactivating nearly 20% of their lapsed contacts and growing their highest-engaged audience segment by 43%.

In our session, attendees will learn how to utilize engagement tiers and segmentation best practices to revive quiet recipients and remove static contacts, while safeguarding email deliverability, protecting sender reputation, and strengthening their database. We’ll cover step by step how to craft and execute a winning re-engagement campaign recipe that drives brand loyalty, deepens customer relationships, and maximizes ROI.

Christine Kapp
Senior Digital Marketing Manager Cuisinart
Amanda Hescock
Senior Digital Account Manager Whereoware
3:55pm
- 4:10pm

THOUGHT LEADER SESSION 3

Speaker TBA
4:10pm
- 4:45pm

COPY AND DESIGN SESSION

Mark Morin
President, Stratégies Marketing Relationnel
4:45pm
- 4:50pm

CLOSING REMARKS

Karen Talavera
Founder & Principal Synchronicity Marketing
Thursday, May 6, 2021
11:00am
- 11:10am

WELCOME REMARKS

Matthew Vernhout
VP, Deliverability North America Netcore Solutions
11:10am
- 11:40am

EEC AWARDS CELEBRATION

At this celebration, we bring together the best and brightest leaders in our field and honor their creativity, innovation and excellence in email marketing. Meet the 2021 EEC winners of Program Awards, Stefan Pollard Award Recipient, and the Email Marketer Thought Leader of the Year.

Jose Cebrian
SVP, Marketing Strategy Merkle
Ryan Phelan
Co-Founder RPEOrigin
11:40am
- 12:15pm

KEYNOTE SESSION: THE STATE OF EMAIL MARKETING

In their top-rated keynote last year, Wildbit’s Justine Jordan and Oracle’s Chad S. White discussed the vital lessons of the early months of the pandemic. The duo return this year to talk about how the events of 2020 have changed consumers and email marketing, and what that means for email marketers in 2021. They’ll discuss how the K-shaped recovery will widen the gap between email-savvy and email-starved brands, how voicing and acting on brand values will continue, and more trends that drive email’s latest renaissance.

Justine Jordan
Head of Marketing Wildbit
Chad S. White
Head of Research Oracle Marketing Consulting
12:15pm
- 12:30pm

THOUGHT LEADER SESSION 4

Speaker TBA
12:30pm
- 1:05pm

FRESH SCENT IN 20+ MARKETS

Notino is Europe's largest beauty e-commerce site available in 24 countries and 19 languages. In the past couple of years Notino has faced some major marketing challenges related to operating in such a large number of markets and languages. The email team of 2 executes over 120 unique email sends per week (6 campaigns in 20+ languages). As if that wasn't enough it went through a worldwide rebranding - replacing individual country brands in local languages to a common brand - Notino. All of this poses a major challenge when it comes to keeping recipients engaged. Through engagement analysis Notino has been periodically removing unengaged recipients. Using big data and machine learning helped identify niche segments. Taking advantage of new technologies helps Notino to grow sales through email channel in all markets.

Veronika Sklibova
Head of CRM & E-mailing Notino
Jakub Olexa
Founder & CEO Mailkit
Pavel Pola
Targeted E-mailing Enthusiast & CEO Etnetera Activate
1:05pm
- 1:15pm
BREAK 3

1:15pm
- 1:50pm

CASE STUDY HOLIDAY 2020: ANALYSIS, PLANNING, TESTING, LEARNING, RESULTS

Donnell Lankford
Digital Marketing & Email Manager Positive Promotions
Jeanne Jennings
CEO Email Optimization Shop
1:50pm
- 2:05pm

THOUGHT LEADER SESSION 5

Speaker TBA
2:05pm
- 2:40pm

DEMYSTIFY EMAIL OPTIMIZATION TO GET MORE EMAILS TO THE INBOX

Marketers spend a lot of time working on various aspects of email marketing campaigns: setting up the audience, writing the perfect content, nailing an appealing design, setting up an amazing test, getting the right offer & message in place, proofreading … all before hitting the “send” button. The point of the campaign is where the optimization focus typically could take a cliff dive, though. Email marketers are conditioned to think of the email send as the endpoint of the process, until post-campaign reporting begins. There’s a lot that happens at the point of hitting send, though, and a lot email marketers can do MUCH better in terms of email performance & subscriber experience to help make the process from hitting the send button to getting into the inbox much. Hear the perspectives from both a deliverability & compliance expert (Udeme Ukutt of Linkedin) and an email marketer expert (April Mullen of SparkPost) on opportunities to make your emails much more impactful.

Udeme Ukutt
Postmaster & Senior Systems Software Engineer LinkedIn
April Mullen
Director of Brand and Content Marketing SparkPost
2:40pm
- 2:50pm
BREAK 4

2:50pm
- 3:25pm

AI AND MACHINE LEARNING PANEL

Marc Lantrok
Customer Engagement Director Hilton
Natalie Johnson
Vice President of Customer Success Phrasee
Paul Shriner
Chief Evangelist, Co-Founder AudiencePoint
Jenna Tiffany
Founder & Strategy Director Let'sTalk Strategy
3:25pm
- 3:40pm

THOUGHT LEADER SESSION 6

Speaker TBA
3:40pm
- 4:15pm

GREAT TIPS TO ADVANCE DIVERSITY, EQUITY & INCLUSION IN YOUR EMAIL MARKETING CAMPAIGNS

Subscribers want to see themselves in your emails. Creating content that truly reflects the many views of your subscribers is more important than ever. A brand's values and commitment to Diversity, Equity & Inclusion is factoring into your subscriber's purchasing decisions more and more. With a focus on copy and images, we'll explore multiple ways to express your brand's inclusive outlook in a natural way that matches your goals.

Anne Tomlin
Founder/Responsive Email Developer Emails Y'all
4:15pm
- 4:20pm

CLOSING REMARKS

Matthew Vernhout
VP, Deliverability North America Netcore Solutions

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' You may transfer your registration to a colleague at no additional cost. To do so, please email registration@ana.net.