2021 ANA Email Evolution Conference: A Virtual Experience

Now more than ever, companies are relying on email to communicate their messaging, brand, products and services. Whether you’re direct to consumer or B2B, we’ve got you covered on how to excel in an evolving virtual and new world. Learn the latest techniques, tactics and strategies on copy and design, deliverability, AI and machine learning to balancing personalization and permissioning with privacy regulation.

Join the most influential thought leaders and innovative brands at the Email Evolution Conference for an in-depth look at the critical issues you face, how to meet them head-on, and how to excel in a complex digital marketplace. The Email Evolution Conference keeps you on the cutting-edge of email marketing by providing the best practices designed to ensure the vitality of a channel you’ve come to rely on and continues to deliver the greatest ROI.

when

Start: Wednesday, May 5, 2021 at 11:00am

End: Thursday, May 6, 2021 at 4:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $99 Platinum Tier $99 Gold Tier $199 Silver Tier $299 Individual $399 Nonmember $399

Should you have issues when registering, please reach out to registration@ana.net



Agenda

Confirmed sessions and speakers:

KEYNOTE PRESENTATION

Lesley Slaton Brown
Chief Diversity Officer
HP, Inc.
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CUISINART’S SECRET INGREDIENTS TO WIN BACK INACTIVE SUBSCRIBERS: EMAIL SEGMENTATION & RE-ENGAGEMENT

Amanda Hescock
Senior Digital Account Manager
Whereoware

Christine Kapp
Senior Digital Marketing Manager
Cuisinart
_______________________________________________________________________________________

PERSONALIZATION STRATEGIES IN THE AGE OF CREATIVITY

Alison Lindland
Senior Vice President, Client Strategy
Movable Ink

Tom Griffin
Senior Manager, Email, SMS & Push
Office Depot
_______________________________________________________________________________________

CASE STUDY HOLIDAY 2020: ANALYSIS, PLANNING, TESTING, LEARNING, RESULTS

Jeanne Jennings
CEO
Email Optimization Shop

Donnell Lankford
Digital Marketing & Email Manager
Positive Promotions
_______________________________________________________________________________________

DEMYSTIFY EMAIL OPTIMIZATION TO GET MORE EMAILS TO THE INBOX

April Mullen
Director of Brand and Content Marketing
SparkPost

Udeme Ukutt
Postmaster & Senior Systems Software Engineer
LinkedIn
_______________________________________________________________________________________

COPY AND DESIGN

Speakers TBA
_______________________________________________________________________________________

STATE OF EMAIL MARKETING

Chad S. White
Head of Research, Oracle Marketing Consulting
Oracle

Justine Jordan
Head of Marketing
Wildbit
_______________________________________________________________________________________

FRESH SCENT IN 20+ MARKETS

Jakub Olexa
Founder & CEO
Mailkit

Veronika Sklibova
Head of CRM & Emailing
Notino

Pavel Pola
Targeted E-mailing Enthusiast
Etnetera Activate
_______________________________________________________________________________________

AI AND MACHINE LEARNING PANEL

Paul Shriner
Chief Evangelist, Co-Founder
AudiencePoint

Jenna Tiffany
Founder & Strategy Director
Let'sTalk Strategy
_______________________________________________________________________________________

FUTURE OF THE INBOX

Speakers TBA
_______________________________________________________________________________________

DELIVERABILTY PANEL

Speakers TBA
_______________________________________________________________________________________

GREAT TIPS TO ADVANCE DIVERSITY, EQUITY & INCLUSION IN YOUR EMAIL MARKETING CAMPAIGNS

Anne Tomlin
Founder/Responsive Email Developer
Emails Y'all
_______________________________________________________________________________________

More to be announced!



Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' You may transfer your registration to a colleague at no additional cost. To do so, please email registration@ana.net.