2021 ANA Email Evolution Conference (Hybrid Event)
Now more than ever, companies are relying on email to communicate their messaging, brand, products and services. Whether you’re direct to consumer or B2B, we’ve got you covered on how to excel in an evolving virtual and new world. Learn the latest techniques, tactics and strategies on copy and design, deliverability, AI and machine learning to balancing personalization and permissioning with privacy regulation.
Join the most influential thought leaders and innovative brands at the Email Evolution Conference for an in-depth look at the critical issues you face, how to meet them head-on, and how to excel in a complex digital marketplace. The Email Evolution Conference keeps you on the cutting-edge of email marketing by providing the best practices designed to ensure the vitality of a channel you’ve come to rely on and continues to deliver the greatest ROI.
when
Start: Wednesday, May 5, 2021 at 9:00am
End: Thursday, May 6, 2021 at 5:00pm
WHERE
5001 Coconut Road
Bonita Springs, FL 34134
The ANA has negotiated a special room rate of $254/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date to obtain the ANA rate is Tuesday, April 13, 2021, after which prevailing rates apply.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Registration | Client-Side Tier $699 | Platinum Tier $699 | Gold Tier $799 | Silver Tier $899 | Individual $999 | Nonmember $999 | |||
| Virtual | NOT AVAILABLE FOR INDIVIDUAL PURCHASE | ||||||||
In-person tickets are available on an individual basis. Corporate packages are only available for virtual participation.
Should you have issues when registering, please reach out to registration@ana.net
Agenda
Confirmed sessions and speakers:
KEYNOTE PRESENTATION
Lesley Slaton Brown
Chief Diversity Officer
HP, Inc.
_______________________________________________________________________________________
CUISINART’S SECRET INGREDIENTS TO WIN BACK INACTIVE SUBSCRIBERS: EMAIL SEGMENTATION & RE-ENGAGEMENT
Amanda Hescock
Senior Digital Account Manager
Whereoware
Christine Kapp
Senior Digital Marketing Manager
Cuisinart
_______________________________________________________________________________________
PERSONALIZATION STRATEGIES IN THE AGE OF CREATIVITY
Alison Lindland
Senior Vice President, Client Strategy
Movable Ink
Tom Griffin
Senior Manager, Email, SMS & Push
Office Depot
_______________________________________________________________________________________
CASE STUDY HOLIDAY 2020: ANALYSIS, PLANNING, TESTING, LEARNING, RESULTS
Jeanne Jennings
CEO
Email Optimization Shop
Donnell Lankford
Digital Marketing & Email Manager
Positive Promotions
_______________________________________________________________________________________
DEMYSTIFY EMAIL OPTIMIZATION TO GET MORE EMAILS TO THE INBOX
April Mullen
Director of Brand and Content Marketing
SparkPost
Udeme Ukutt
Postmaster & Senior Systems Software Engineer
LinkedIn
_______________________________________________________________________________________
COPY AND DESIGN
Speakers TBA
_______________________________________________________________________________________
STATE OF EMAIL MARKETING
Chad S. White
Head of Research, Oracle Marketing Consulting
Oracle
Justine Jordan
Head of Marketing
Wildbit
_______________________________________________________________________________________
FRESH SCENT IN 20+ MARKETS
Jakub Olexa
Founder & CEO
Mailkit
Veronika Sklibova
Head of CRM & Emailing
Notino
Pavel Pola
Targeted E-mailing Enthusiast
Etnetera Activate
_______________________________________________________________________________________
AI AND MACHINE LEARNING PANEL
Paul Shriner
Chief Evangelist, Co-Founder
AudiencePoint
Jenna Tiffany
Founder & Strategy Director
Let'sTalk Strategy
_______________________________________________________________________________________
FUTURE OF THE INBOX
Speakers TBA
_______________________________________________________________________________________
DELIVERABILTY PANEL
Speakers TBA
_______________________________________________________________________________________
GREAT TIPS TO ADVANCE DIVERSITY, EQUITY & INCLUSION IN YOUR EMAIL MARKETING CAMPAIGNS
Anne Tomlin
Founder/Responsive Email Developer
Emails Y'all
_______________________________________________________________________________________
More to be announced!
Cancellation Policy and Notes
- A full refund for in-person registration will be granted, if written request for cancellation is received by email 10 or more calendar days before the conference start date or you may transfer your registration to a colleague at no additional cost.
- In-person registration may be converted to virtual at any time before the conference starts. If there is a price difference, a refund will be granted 10 or more calendar days before the conference starts. If converted less than 10 days out, no refund will be granted.
- Corporate packages are not eligible for cancellation or refunds.
- Unused registrations/applications have no monetary value and cannot be credited to future years or events.
- ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
- Hotel room cancellations and changes must be made directly with the hotel.
Miscellaneous:
1. The conference agenda is subject to change.
2. A portion of your guest room rate will be used to offset conference costs.
3. ANA accepts no responsibility for the loss of, or damage to, personal property.
4. Registrations received after two weeks prior to the conference may not be included in the attendee list.