2023 ANA B2B Marketing Conference | Events & Webinars | ANA

About  |  Speakers  |  Agenda

Thank You

Thank you to our speakers, hosts, and everyone who attended the 2023 B2B Marketing Conference!

Videos and Presentations

Available conference materials, presentations, and videos can be accessed and viewed through the Agenda.

Save the Date

For the 2024 ANA Masters of B2B Marketing Conference, June 12 – 14, 2024 in Naples, Fla.!

Go Further

Stay informed on the latest news and trends in B2B, B2C, social impact, and the wider marketing industry with ANA magazine.

About the Conference

December 4 – 5, 2023 | Virtual

Faster. Better. More Productive. These are the challenges facing today's marketers. With the advent of generative A.I. and other technologies, now's the time to power every moment of customer engagement with efficiency and by connecting with a human touch.

The 2023 B2B Marketing Conference shed light on practical applications and strategies along with a foundational approach to addressing these challenges, such as adapting to ever-changing buyer behavior, achieving differentiation, and implementing creative marketing strategies.


The 2023 ANA B2B Marketing Conference in Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Dean Aragon, CEO and Vice-Chairman of Shell Brands International, Shell
  • Mauricio Ferreira, Business Applications General Director for Latin America and Caribbean, Microsoft
  • Jose Gorbea, Global Head of Brands, Agencies, and Sustainability Innovation, HP, Inc.
  • Lynn Teo, CMO, Northwestern Mutual

Hosts and Speakers

Dean Aragon

CEO & Vice-Chairman - Shell Brands International AG

Shell

Holden Bale

Global Head of Experience & Commerce

Merkle

Michael Berberich

Senior Director, Content Strategy & Marketing Futures

ANA

Chris Blohm

Senior Vice President, Performance Marketing

Anteriad

Tiffani Bova

Global Growth Evangelist

Formerly of Salesforce

Lou Cohen

Director, Digital Marketing and Demand Generation Leader, EY

Adjunct Professor, Baruch College, CUNY, Yeshiva University

Stephanie Crockett

President and Chief Executive Officer

Mower

Sonia David

Vice President, Business Marketing

ANA

Angela Duerr

Senior Account Director

Mower

Alfred Dupuy

Valuation & Strategy Director

Brand Finance

Mauricio Ferreira

Business Applications General Director for Latin America & Caribbean

Microsoft

Heather Freeland

Chief Brand Officer

Adobe

Meredith Fuller

Managing Director, Demand Strategy

Quarry

Jose Gorbea

Global Head of Brands, Agencies, and Sustainability Innovation

HP, Inc.

Ann Marie Gothard

VP, Global Corporate Media Relations

Henry Schein

Kristin Gower

Global President, B2B and Commerce

EssenceMediacom

Phillip Jackson

Co-Founder

Future Commerce

Kendra Lewinski

Senior Brand Manager, B2B, Carhartt Company Gear

Carhartt

Roopa Maniktala

Marketing Program Director, Field Marketing

IBM

Jann Martin Schwarz

Founder

B2B Institute at LinkedIn

Nicola McDade

Global Marketing Director, Account-Based Marketing

London Stock Exchange Group

Laurence Newell

Managing Director, Americas

Brand Finance

Doug Novack

Managing Director, Business and Industrial Markets (B2B) Practice

Google

Lynn Pina

Chief Marketing Officer

GeoBlue

Gina Reduto

SVP Client Strategy

NBCU

Jennifer Renaud

CMO

Masonite

Tom Stein

Chairman

Stein IAS

Minaz Tejani

Executive Client Director

Twogether

Lynn Teo

CMO

Northwestern Mutual

Reuben Webb

Co-Chief Creative Officer

Stein IAS

Timothy Wiles

Director, Performance Marketing

Anteriad

Bill Zengel

Senior Vice President, Business Marketing Practice

ANA

About  |  Speakers  |  Agenda