2023 ANA B2B Marketing Conference | Events & Webinars | ANA

About  |  Speakers  |  Agenda  |  Virtual Platform  |  Pricing  |  Registration

About the Conference

December 4 – 5, 2023 | Virtual

Faster. Better. More Productive. These are the challenges facing today's marketers. With the advent of generative A.I. and other technologies, now's the time to power every moment of customer engagement with efficiency and by connecting with a human touch.

The 2023 B2B Marketing Conference will shed light on practical applications and strategies along with a foundational approach to addressing these challenges, such as adapting to ever-changing buyer behavior, achieving differentiation, and implementing creative marketing strategies.


Join the conversation at #ANAB2B

Register Now   Buy a Corporate Pass

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

Join here virtually on the day of the event

Thank you for registering for the 2023 ANA B2B Marketing Conference!
To change, cancel, or reinstate your registration, please email registration@ana.net.

Hosts and Speakers

Confirmed Speakers
Dean Aragon

CEO & Vice-Chairman - Shell Brands International AG


Holden Bale

Global Head of Experience & Commerce


Michael Berberich

Senior Director, Futures and Content


Chris Blohm

Senior Vice President, Performance Marketing


Tiffani Bova

Global Growth Evangelist

Formerly of Salesforce

Lou Cohen

Director, Digital Marketing and Demand Generation Leader, EY

Adjunct Professor, Baruch College, CUNY

Stephanie Crockett

President and Chief Executive Officer


Sonia David

Vice President, Business Marketing


Angela Duerr

Senior Account Director


Alfred Dupuy

Valuation & Strategy Director

Brand Finance

Mauricio Ferreira

Business Applications General Director for Latin America & Caribbean


Heather Freeland

Chief Brand Officer


Meredith Fuller

Managing Director, Demand Strategy


Jose Gorbea

Global Head of Brands, Agencies, and Sustainability Innovation

HP, Inc.

Ann Marie Gothard

VP, Global Corporate Media Relations

Henry Schein

Kristin Gower

Global President, B2B and Commerce


Phillip Jackson


Future Commerce

Kendra Lewinski

Senior Brand Manager, B2B, Carhartt Company Gear


Roopa Maniktala

Marketing Program Director, Field Marketing


Jann Martin Schwarz


B2B Institute at LinkedIn

Nicola McDade

Global Marketing Director, Account-Based Marketing

London Stock Exchange Group

Laurence Newell

Managing Director, Americas

Brand Finance

Doug Novack

Managing Director, Business and Industrial Markets (B2B) Practice


Lynn Pina

Chief Marketing Officer


Gina Reduto

SVP Client Strategy


Jennifer Renaud



Tom Stein

Chairman and Chief Client Officer

Stein IAS

Minaz Tejani

Executive Client Director


Lynn Teo


Northwestern Mutual

Reuben Webb

Co-Chief Creative Officer

Stein IAS

Timothy Wiles

Director, Performance Marketing


Bill Zengel

Senior Vice President, Business Marketing Practice


Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)


The 2022 ANA B2B Marketing Conference in Two Minutes

Relive the best of last year's conference in this brief overview.

Highlighted speakers include:

  • Dean Aragon, CEO of Shell Brands International and Global VP of Brands, Shell
  • Mike Bourdeau, President and GM, Global General Industrial Coatings, Sherwin-Williams
  • Therese Parkes, Director of Technology B2B, Google
  • Gerald Youngblood, CMO, Lenovo North America

About  |  Speakers  |  Agenda  |  Virtual Platform  |  Pricing  |  Registration