Thank you to everyone who attended the 2021 ANA Masters of B2B Marketing Conference!

All available conference presentations and videos can be accessed through the Agenda.

Mark your calendars for the 2021 ANA Masters of Marketing Conference this October 5-8!

Relive the best of the 2021 ANA Masters of B2B Marketing Conference in this brief overview.

Highlighted speakers include:

• Kim McNeil-Downs, Director, Green Dot Agency, Deloitte
• Brent Reinhard, CMO of Chase Business Banking, JP Morgan Chase
• Kevin Sellers, CMO, Ping Identity
• Ana Villegas, CMO, NI
• And more.

2020 pushed B2B companies like never before. Many were transformed as the lines between B2B and B2C marketing continued to blur and, with smaller budgets, B2B marketers were challenged to be more innovative and use their resources wisely.

It was a unique opportunity for many marketers in charge of driving brand growth for their companies.

At the Masters of B2B Marketing Conference, industry leaders shared their wisdom, insights, and perspectives to help attendees improve their decision making and become better business marketers.

Attendees were challenged to:

• Act on and acknowledge the issues and opportunities
• Commit to the change necessary to influence the direction of their brands
• Become customer-centric and aspire to make a positive difference in the world

Relive the conversation at #ANAb2b

Brent Reinhard, CMO at Chase Business Banking, offers a sneak preview of his session and discusses how helping to administer the Paycheck Protection Program has deepened Chase's commitment to small businesses, igniting new investments in product development, content designed to help small businesses market themselves, outreach to Black and Latino communities, and TV advertising.

Amy Summy, CMO at Labcorp shares a sneak preview of her session, which features insights into how marketers transition to business leadership roles, starting with seeing themselves as businesspeople first, and marketers second.

The ANA Business Marketing practice's Sonia David and Bill Zengel explore how leading B2B marketers are using emotion, purpose, and problem solving to reach a new generation of business buyers.

B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives. That is among the key findings of a new report, The B2B Purpose Paradox, a collaborative effort conducted by the ANA, the Harris Poll, and Carol Cone ON PURPOSE.

There is a growing evidence that B2C and B2B best practice are more similar than once thought. In this new landscape, marketers are reimagining experiences and networking for a hybrid world, with a growing focus on communities. In the B2B e-commerce space, customer service and trust are crucial.