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About the Conference

July 21-23, 2021 | In-Person and Virtual

This past year has pushed B2B companies like never before. Many have been transformed and marketing played a major role as revenue generators. Consumerism is at the forefront as the lines between B2B and B2C marketing continues to blur. Marketers now have to keep the end user in mind when developing solutions for their buyers. With smaller budgets, B2B marketers are challenged to be more innovative and use their resources wisely.

It’s a unique opportunity for many marketers in charge of driving brand growth for their companies. Join us at the Masters of B2B Marketing Conference where industry leaders will share their wisdom, insights, and perspectives to help attendees improve their decision making and become better business marketers.

You’ll be challenged to:

  • Act on and acknowledge the issues and opportunities
  • Commit to the change necessary to influence the direction of your brands
  • Become customer-centric and aspire to make a positive difference in the world


Join the conversation at #ANAb2b

Register Now   Buy an Unlimited Virtual Corporate Package

IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours and cause delays in joining the conference.

Already Registered

Our records indicate you are already registered for this event. To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

Your In-Person Venue

JW Marriott Desert Ridge Resort & Spa

5350 E Marriott Dr., Phoenix, AZ 85054

For those attending in-person, we plan on offering special extra experiences, including more intimate breakouts, round table discussions, and networking.

The ANA has negotiated a special room rate of $225/night. In order to use the ANA rate, you must be registered to attend the conference. To make your room reservation, please click here. The cut-off date to obtain the ANA rate is Wednesday, June 30, 2021, after which prevailing rates apply.

Please review our safety protocols for more information on how we've committed to making the in-person experience safe and valuable for all attendees.

Check out VisitPhoenix to learn about special discounts to nearby art galleries, music venues, restaurants, and more.

Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)

3 Reasons to Attend


Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.


Connect with peers from businesses large and small to expand your personal network and sphere of influence.


Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

Hosts and Speakers

Michelle Bandler

Managing Director, Tech B2B


Joanna Berke

Managing Director, Head of Account Management


Cesar Brea


Bain & Company

April Crichlow

Global VP and Head of Marketing, SAP SuccessFactors


Stephanie Crockett

Executive Vice President, Managing Director


Sonia David

Senior Director, Business Marketing Practice


Raju Doshi

Director of Marketing

LEGO Education

Peter Fader

Professor of Marketing, The Wharton School

University of Pennsylvania

Jessica Fewless

Client Partner


Dan Gliatta

Founder and Chief Growth Officer


Doug Kamp

Chief Creative Officer


Anne Kawalerski

Global Chief Marketing Officer

Bloomberg Media

Ariel Kelman



Ted Kohnen



Tyler Lessard

VP Marketing and Chief Video Strategist


Bob Liodice

Chief Executive Officer


Michelle Lynn

Global Head, Data Science & Insights

Bloomberg Media

Jann Martin Schwarz

Senior Director, Head of The B2B Institute


Kim McNeil-Downs

Director, Green Dot Agency


Eileen Murphy

Program Director

Iroquois Healthcare Association

Scott Omelianuk


Inc. Media

Brent Reinhard

CMO of Chase Business Banking

JP Morgan Chase

Michael Ruby

Chief Creative Officer


Jillian Ryan

Principal Analyst


Kevin Sellers

Chief Marketing Officer

Ping Identity

Marcus Sheridan

Owner & Partner


Saber Sherrard


Bain & Company

Lauren Stechbart

Global Market Development – Gibco Brand Lead

Thermo Fisher Scientific

Tom Stein

Chairman and Chief Client Officer

Stein IAS

Amy Summy

Executive Vice President and Chief Marketing Officer


Alicia Tillman

Global Chief Marketing Officer


Bill Tucker

Group Executive Vice President


Ana Villegas

Chief Marketing Officer


Nicol Watson

Marketing Leader, Cell Biology

Thermo Fisher Scientific

Conference Sponsors

B2B Business Partners

About  |  Safety  |  Agenda  |  Speakers  |  Sponsors  |  Pricing  |  Register