Diversity, Equity, and Inclusion

Marketers today must adapt their brand and marketplace strategies to more effectively leverage demographic changes and better champion diversity.

Because inclusion and equality have never been more important to our society or critical to business success, the ANA is here to help, through both our Alliance for Inclusive and Multicultural Marketing (AIMM) and the gender equality practice SeeHer, as well as multiple committees, conferences, publications, webinars, and training.

The Challenge

At the heart of any diversity discussion are inclusion and equity — a state of mind that must be continually nurtured, whether by providing unquestionably fair and equal opportunities for all, ensuring accessibility across all aspects of the organization, or employing more diverse and representative agency partners.

The ANA’s Response

We are at the forefront of research and initiatives driving more inclusivity and equity in marketing. Alongside our rich content, initiatives like the ANA’s SeeHer and AIMM are advancing the conversation. SeeHer has become the leading global movement to eliminate gender bias in marketing and media. At the same time, AIMM launched one of the boldest industry reboots ever brought to the multicultural marketplace.

ASK Answers

DEI in Marketing

4 days ago

ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"

ASK Answers

DEI Internally

4 days ago

ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

Event Recaps

Virtual Diversity Fair: Meet Women-Owned Companies

4 days ago

The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. June's Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.

Industry Conferences

October 10th	2023 ANA Multicultural Marketing & Diversity Conference Presented by Amazon Ads Las Vegas, NV
October 24th	2023 ANA Masters of Marketing Conference Orlando, FL

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Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

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1-Day Conferences

June 15th	Retail Media Fair: Find the Right Partners for Your Business Virtual Event (Eastern Time)
October 18th	LGBTQ+ Marketing Inclusion Virtual Event (Eastern Time)

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Webinars

June 8th	Perfect Parenting: The Disconnect Between Moms & Marketers 30 minutes
June 28th	ANA SeeHer Passing The Gender Equality Vibe Check with Gen Z: From Truth to Trust 60 minutes
July 19th	SeeHer – Optimizing The 3C’s: Creative, Content and Character Portrayals 60 minutes

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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.