Diversity, Equity, and Inclusion

Marketers today must adapt their brand and marketplace strategies to more effectively leverage demographic changes and better champion diversity.

Because inclusion and equality have never been more important to our society or critical to business success, the ANA is here to help, through both our Alliance for Inclusive and Multicultural Marketing (AIMM) and the gender equality practice SeeHer, as well as multiple committees, conferences, publications, webinars, and training.

The Challenge

At the heart of any diversity discussion are inclusion and equity — a state of mind that must be continually nurtured, whether by providing unquestionably fair and equal opportunities for all, ensuring accessibility across all aspects of the organization, or employing more diverse and representative agency partners.

The ANA’s Response

We are at the forefront of research and initiatives driving more inclusivity and equity in marketing. Alongside our rich content, initiatives like the ANA’s SeeHer and AIMM are advancing the conversation. SeeHer has become the leading global movement to eliminate gender bias in marketing and media. At the same time, AIMM launched one of the boldest industry reboots ever brought to the multicultural marketplace.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

In-House Excellence Awards

How Pepsi Elevated Historically Black Colleges

1 week ago

When the Pepsi South Division marketing team was selected as the primary beverage sponsor of the Southwestern Athletic Conference (SWAC), a collegiate athletic conference comprised of 12 HBCUs in the Southwestern part of the United States, PepsiCo wanted to use the opportunity to make a spot that elevates and celebrates HBCU culture.

Industry Insights

A Visa Case Study on Transparent Agency Relationships

by Ashley Cole, Mithun Sharma, 2 weeks ago

Visa is one of the biggest and most successful brands in the world. We are the only brand that is a major sponsor of the Olympics, the Paralympics, FIFA, and the NFL.

Conference Sessions

ANA Awards Live! Part 1 — Content that Starts a Dialogue

2 weeks ago

In this video, the team at Deloitte shared the vision and message behind "Uncensored: Stories of Black Professionals at Deloitte," which won a B2 Award in the Brand Purpose category.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.