Building Lifetime Value Is a Long-Term Commitment

Cultivating everlasting relationships has to be a much bigger priority for B2B marketers

By Patricia Yeager

At the height of the pandemic, B2B marketers placed a much bigger emphasis on supporting existing relationships and cultivating lifetime value. As things start to ease up and acquisition-level marketing commands more budget, it’s crucial that marketers not lose the momentum they built up over the past year with their long-term customers.