All MKC Content
-
Behavioral Science Testing on Digital Steroids
Event Recaps February 11, 2022Catholic Relief Services has been using behavioral science to guide their testing for years. They have learned a lot, including the best way to target and message based on the innate traits of identity and personality to get out of a “one size fits all” world.
view -
Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community
Conference Session Videos February 11, 2022In this video, Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.
view -
Big Facts, Small Acts: How a Guerrilla Campaign Activated a Community
Event Recaps February 11, 2022Big Facts, Small Acts (BFSA) and Chemistry discussed how their campaign leveraged street art to encourage people to honor mask mandates.
view -
Diversity Is Crucial to Brand Authenticity
Industry Insights February 11, 2022Flavors like these also represent the increasing diversity across the United States. The 2020 U.S. Census showed that the Diversity Index, which measures "the chance that two people chosen at random will be from different racial or ethnic groups" is higher than ever at 61.1 percent. And for businesses — especially CPG companies — this change in the consumer base no longer makes Diversity, Equity and Inclusion (DE&I) a nice-to-have; it's now become critical to a company's growth — and even its survival. It's no wonder that "Diversity" was named by the Association of National Advertisers as the ANA 2021 Marketing Word of the Year.
view -
How Brands Use Music and Sonic Branding to Build Relationships with Consumers, Shape Culture, and Drive Business
Event Recaps February 11, 2022Experts from MassiveMusic took a comprehensive look at how brands should approach music licensing, partnering with musical artists, and activating in the voice technology and podcasting space, while also sharing tips for how to centralize all of these activities, eliminate inefficiencies, and turn music publishing into a revenue center.
view -
How USO and Americares Retain Donors Acquired During Emergency Response Moments
Conference Session Videos February 11, 2022In this video, United Service Organization (USO) and Americares shared how they acquired and retained donors who gave during emergency response moments.
view -
How USO and Americares Retain Donors Acquired During Emergency Response Moments
Event Recaps February 11, 2022United Service Organization (USO) and Americares shared how they acquired and retained donors who gave during emergency response moments.
view -
Overview of the 2022 ANA Nonprofit Federation Winter Conference
Conference Highlights February 11, 2022In this video, get a two-minute overview of the 2022 ANA Nonprofit Federation Winter Conference.
view -
The Future of Fundraising Is Consumer-Driven
Conference Highlights February 11, 2022American Heart Association is boosting its fundraising with increased outreach to sustainers and reduced Website load time.
view -
The Future of Fundraising Is Consumer-Driven
Conference Session Videos February 11, 2022In this video, Fundraise Up’s Nic Miller shared some ways in which the nonprofit sector can mirror for-profit brand efforts and more effectively fundraise and spread awareness. Additionally, Joshua McLemore at the American Heart Association (AHA), shared some of the ways in which his organization has achieved success doing so.
view -
The Future of Fundraising Is Consumer-Driven
Event Recaps February 11, 2022Fundraise Up’s Nic Miller shared some ways in which the nonprofit sector can mirror for-profit brand efforts and more effectively fundraise and spread awareness. Additionally, Joshua McLemore at the American Heart Association (AHA), shared some of the ways in which his organization has achieved success doing so.
view -
The Power of Integration to Capture and Retain New Donors
Conference Highlights February 11, 2022Automated voice messaging (AVM) has allowed Shriners Hospital to achieve sustainer retention and reactivation gains with limited staffing.
view -
The Power of Integration to Capture and Retain New Donors
Conference Session Videos February 11, 2022In this video, learn how Shriners Hospitals for Children implemented multi-channel donor journeys at every opportunity from a direct mail welcome series that includes mail, phone, and digital touches to sustainer reactivation utilizing connected TV, display remarketing, phone, and email.
view -
The Power of Integration to Capture and Retain New Donors
Event Recaps February 11, 2022Recently, Shriners Hospitals for Children implemented multi-channel donor journeys at every opportunity from a direct mail welcome series that includes mail, phone, and digital touches to sustainer reactivation utilizing connected TV, display remarketing, phone, and email.
view -
Walmart Grant Collaboration to Address Systemic Issues
Conference Session Videos February 11, 2022In this video, learn how nonprofit organizations Operation Homefront and Hire Heroes collaborated to reach military veterans and their families when applying for a Walmart Foundation grant.
view -
Walmart Grant Collaboration to Address Systemic Issues
Event Recaps February 11, 2022When applying for a Walmart Foundation grant, nonprofit organizations Operation Homefront and Hire Heroes had to collaborate to reach military veterans and their families.
view -
Why Are People Turning to Business Instead of Nonprofits to Be Their Primary Partners in Creating Positive Change?
Conference Highlights February 11, 2022To boost their trust status with the public, nonprofits/NGOs need to focus on results and change management.
view -
Why Are People Turning to Business Instead of Nonprofits to Be Their Primary Partners in Creating Positive Change?
Conference Session Videos February 11, 2022In this video, Edelman’s David M. Bersoff revealed some of the reasons why people are putting their trust in business instead of NGOs and outlined some steps NGOs can take to begin earning back the trust of the general population and reclaim their place as the most trusted institution in the minds of consumers.
view -
Why Are People Turning to Business Instead of Nonprofits to Be Their Primary Partners in Creating Positive Change?
Event Recaps February 11, 2022Edelman’s David M. Bersoff revealed some of the reasons why people are putting their trust in business instead of NGOs and outlined some steps NGOs can take to begin earning back the trust of the general population and reclaim their place as the most trusted institution in the minds of consumers.
view -
Awards Celebration
Conference Session Videos February 10, 2022In this video, we recognize the ANA NF Corporate Partner sponsors and celebrate the 2022 Rising Leader Award recipient Tyler Hall of Easterseals and 2022 Max Hart Nonprofit Achievement Award recipient Mike Vcelik of Boys Town.
view