How Brands Use Music and Sonic Branding to Build Relationships with Consumers, Shape Culture, and Drive Business | Event Recaps | All MKC Content | ANA

How Brands Use Music and Sonic Branding to Build Relationships with Consumers, Shape Culture, and Drive Business

Experts from MassiveMusic took a comprehensive look at how brands should approach music licensing, partnering with musical artists, and activating in the voice technology and podcasting space, while also sharing tips for how to centralize all of these activities, eliminate inefficiencies, and turn music publishing into a revenue center.