All MKC Content
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With New NCAA Policy, Brands Win Big
B2C September 17, 2021Brands and organizations are scrambling to sign up athletes after NCAA rule changes give amateur athletes the opportunity to sell their name, image, and likeness. Some deals could reach epic proportions. Sports marketing may never be the same.
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An Overview of Puma's Reform the Workplace Strategy
Event Recaps September 16, 2021Michelle Marshall, Head of Diversity, Equity and Inclusion at PUMA Group provided an overview of PUMA’s Reform The Workplace Strategy, highlighting key moments, their social justice reform platform, and how they are empowering women through their She Move Us campaign.
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From the Workplace to the Marketplace: Authentic Support of Diverse Communities
Event Recaps September 16, 2021Terrence Irizarry, Chief Inclusive Diversity Officer, shared Danone’s perspective on From the Workplace to the Marketplace: Authentic Support of Diverse Communities. Learn why this approach was initiated, how it’s being implemented, the results thus far, and what they are learning along the way.
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Google & Kellogg: How to Advance Equity, Diversity, and Inclusion Marketing Priorities
Webinar Rewinds September 16, 2021In this webinar, learn how a century-old brand, Kellogg, was able to transform their marketing processes in a matter of months to advance their commitment to equity.
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How the Pandemic Tested Standard Textile's Brand Purpose
Conference Session Videos September 16, 2021In this video, Judy Sroufe, VP of Standard Textile, described how the company developed and lived into its brand purpose.
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How the Pandemic Tested Standard Textile's Brand Purpose
Event Recaps September 16, 2021Standard Textile described how it developed and lived into its brand purpose.
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Less Isn't Always More: Unleashing the Potential of Longer-Form Video
Event Recaps September 16, 2021While a focus on efficiency has condensed video lengths from :30 to :15 to :06, there is still an important role for stories that take a bit longer to play out. Join P&G/Pampers and McKinney to learn what happens when you develop video with an eye toward true engagement vs. total impressions.
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Motel 6: Living Purpose at Scale During a Pandemic
Conference Session Videos September 16, 2021Throughout the pandemic, Motel 6 has turned its purpose into a verb both internally and externally. In this video, Rob Palleschi, CEO at G6 Hospitality, walked through the strategy Motel 6 has used to navigate a challenging year and discussed how the brand has supported its internal stakeholders and consumers.
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The Evolving TV Landscape in 2021
Webinar Rewinds September 16, 2021In this webinar, get insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report.
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Welcome to the ANA 1-Day Conference on Turning Purpose into a Verb through Brand Action
Conference Session Videos September 16, 2021In this video, the ANA's Ken Beaulieu and Barkley's Lindsey DeWitte welcomed attendees to the ANA 1-Day Conference on Turning Purpose into a Verb through Brand Action.
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Data Privacy and Security Regulation Update
Conference Session Videos September 15, 2021In this video, speakers from Reed Smith discussed data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers.
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Data Privacy and Security Regulation Update
Event Recaps September 15, 2021Speakers from Reed Smith discussed data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers.
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Disney Streaming: Making the Magic Happen with Marketing Science
Conference Session Videos September 15, 2021In this video, Disney Streaming and Innovid teamed up for a conversation about how data is being woven into all aspects of marketing, from dynamic creative optimization to identity resolution.
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Future-Proofing Identity for a Privacy-First World
Conference Session Videos September 15, 2021In this video, take a dive into the response to global consumer privacy concerns (both good and bad), what to expect next, and above all, what we collectively can and should do about it.
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How to Fuel Your Targeting
Conference Session Videos September 15, 2021In this video, CMO Jarrod Jordan discussed how Iovate Health Sciences laid critical digital advertising systems in-house to target their consumers. He also discussed what is takes to be agile enough to compete against rising newcomers and the big players that dominate the industry.
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How to Fuel Your Targeting
Event Recaps September 15, 2021At an ANA event, CMO Jarrod Jordan discussed how Iovate Health Sciences laid critical digital advertising systems in-house to target their consumers. He also discussed what is takes to be agile enough to compete against rising newcomers and the big players that dominate the industry.
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How to Monetize Influencer Marketing Campaigns
Webinar Rewinds September 15, 2021In this webinar, Courtney Spritzer, CEO and co-founder of social media marketing agency Socialfly, covered the basics of influencer marketing, including how to get started, choosing the right influencers for your brand, and how to make sure your campaigns are set up for success.
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Managing User Privacy in Enterprise Media Operations
Conference Session Videos September 15, 2021In this video, Shailan Dhar of Method Media Intelligence and Adam Heimlich of Chalice Custom Algorithms provided marketers with guidance on practices marketers must embrace to remain compliant in a world of evolving data privacy laws.
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Managing User Privacy in Enterprise Media Operations
Event Recaps September 15, 2021Shailan Dhar of Method Media Intelligence and Adam Heimlich of Chalice Custom Algorithms provided marketers with guidance on practices marketers must embrace to remain compliant in a world of evolving data privacy laws.
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The Growth of Privacy Legislation: State and Federal Implications
Conference Session Videos September 15, 2021In this video, the ANA’s government relations team provides an overview on the explosive growth of privacy legislation in the states and the impact this will have on national privacy legislation.
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