All MKC Content
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How Brands Build Enduring Relationships with Nonprofits
Conference Highlights February 18, 2021For marketers, it’s critical that partnerships with nonprofits are meaningfully aligned with brand purpose.
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How Brands Build Enduring Relationships with Nonprofits
Conference Session Videos February 18, 2021In this video, a panel of business leaders from the WWE, MOD Pizza, and Sallie Mae discussed how nonprofits can identify like-minded brands with which to partner, how to effectively engage with brands in a mutually beneficial way, and the secrets to building a fruitful, long-lasting relationship.
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How Brands Build Enduring Relationships with Nonprofits
Event Recaps February 18, 2021A panel of business leaders from the WWE, MOD Pizza, and Sallie Mae discussed how nonprofits can identify like-minded brands with which to partner, how to effectively engage with brands in a mutually beneficial way, and the secrets to building a fruitful, long-lasting relationship.
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Inspiration and Imagination Will Lead to Generosity
Conference Highlights February 18, 2021Faced with budget cuts in 2020, the Smithsonian Institution focused on showing appreciation to members and donors.
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Inspiration and Imagination Will Lead to Generosity
Conference Session Videos February 18, 2021In this video, the Smithsonian and Full Hearts discussed examples of great donor-centered experiences and discussed the responsibility that the industry has in creating a culture of generosity.
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Inspiration and Imagination Will Lead to Generosity
Event Recaps February 18, 2021The Smithsonian and Full Hearts discussed examples of great donor-centered experiences and discussed the responsibility that the industry has in creating a culture of generosity.
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Key Economic Trends Shaping the Future of Giving
Conference Highlights February 18, 2021In an economy rocked by the pandemic, donors are using new models for providing philanthropic support.
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Key Economic Trends Shaping the Future of Giving
Conference Session Videos February 18, 2021In this video, experts discussed the economic outlook and key trends for organizations and their donors and what this will mean for the future of giving.
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Key Economic Trends Shaping the Future of Giving
Event Recaps February 18, 2021Experts discussed the economic outlook and key trends for organizations and their donors and what this will mean for the future of giving.
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Mobile Acquisition on Location: 3 Brands Using Geo-Conquesting to Win New Customers
Industry Insights February 18, 2021What if you could advertise to prospects when they were actually in your competitors’ retail locations? Here are 3 brands doing exactly that and how you can, too.
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SPEED TO SECOND GIFT – THE METRIC THAT WILL MAKE YOUR RETENTION SOAR!
Conference Highlights February 18, 2021In this session, we'll start by rethinking acquisition strategy and then use nuanced messaging (across channels!) to build a foundational relationship with donors who will become lifetime supporters of your organization.
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Speed to Second Gift: The Metric That Will Make Your Retention Soar!
Conference Session Videos February 18, 2021In this video, speakers from ASPCA, Epsilon, and K2D Strategies discussed how nonprofit organizations can acquire and inspire loyal donors.
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Speed to Second Gift: The Metric That Will Make Your Retention Soar!
Event Recaps February 18, 2021Speakers from ASPCA, Epsilon, and K2D Strategies discussed how nonprofit organizations can acquire and inspire loyal donors.
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The Six Essentials of Rapidly Growing Nonprofits
Conference Session Videos February 18, 2021In this video, nonprofit fundraising expert Douglas Shaw gave a summary of six traits that all rapidly growing nonprofit organizations have in common.
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The Six Essentials of Rapidly Growing Nonprofits
Event Recaps February 18, 2021Nonprofit fundraising expert Douglas Shaw gave a summary of six traits that all rapidly growing nonprofit organizations have in common.
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Unmasking the Implications of Pandemic Fundraising Creative
Conference Session Videos February 18, 2021In this video, Giving Sciences-One & All examined donors’ relative preferences for the appearance of masked and unmasked subjects in creative materials.
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Unmasking the Implications of Pandemic Fundraising Creative
Event Recaps February 18, 2021Giving Sciences-One & All examined donors’ relative preferences for the appearance of masked and unmasked subjects in creative materials.
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What Marketing Talent Wants
CMO Content February 18, 2021The ANA participated in a global research study sanctioned by the World Federation of Advertisers (WFA) to identify “What Marketing Talents Want.”
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20 Insights for 20 Years
Knowledge Partners February 17, 2021Over the past 20 years, Analytic Partners has proven that there is great value and often untapped growth potential by leveraging data and analytics to inform and guide decisions. In celebration of Analytic Partners’ 20th anniversary, the company compiled 20 insights from its experience of turning data into expertise.
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A Pandemic Pivot for Earth Day
Conference Highlights February 17, 2021In this video, EARTHDAY.ORG explained how it adjusted its plans for the celebration of the fiftieth Earth Day in response to COVID-19.
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