All MKC Content

During this session, Facebook will argue that this is not a zero sum game and will share thoughts to guide us toward a privacy-conscious digital ecosystem that preserves advertising performance.

Whoever said innovation was fast, fun, and a fly-by-the-seat-of-your-pants process? Not today's guests (nor anyone who's serious about innovation, to be honest). Chad Stoller and Adam Simon of IPG Media Lab (the in-house Innovation Lab for the entire UM family of agencies) discuss the challenge of measuring innovation and share how they themselves stay innovative.

As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

Learn how Ulta Beauty transforms data into valuable insights and is accelerating personalization strategies with analytics to engender long-term love and loyalty.

Girls4Tech, a program founded in 2014 by Mastercard’s Susan Warner to inspire young girls about careers in STEM, has already far surpassed its initial goal of reaching 200,000 girls by 2020. The future looks even brighter.

A year into the pandemic, one thing hasn’t changed for office workers: remote work. Working from home isn’t just a “phase” but a way of life now; and many love it. It’s become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.

Western Union discussed how it expanded its digital capabilities in response to the COVID-19 pandemic.

It’s up in the air whether megacasting will become the new normal. But running the same program across disparate networks should attract brands looking to land new audiences and stretch their marketing dollars.

In this video, Pursuant and the Washington National Cathedral shared best practices for soliciting donations and developing a major gift program amid the COVID-19 outbreak.

In this session, Pursuant and the Washington National Cathedral share best practices for soliciting donations and developing a major gift program amid the COVID-19 outbreak.

For February’s meeting, attorneys from Perkins Coie provided updates on recent FTC and NAD activity, false advertising cases, and developments in privacy law.

This fast-paced “after-party” session will cover the key moments of the two days of the conference in 40 minutes or less! Hosts Luke Franklin (ASPCA) and Robert Connelly (Integral) will highlight takeaways from the multitude of sessions as well as notable discussions that arose over the conference.

Join Wiland as we chat with fundraising leaders about how they used digital fundraising in 2020 and how their learnings are poised to inform their strategies in 2021 and beyond.

In this video, learn how several organizations dug into the data to explore the influence of the pandemic on charitable giving.

To explore the influence of the pandemic on charitable giving, several organizations dug into the data.

2020 was the toughest year for media spending in over a decade. Digital advertising proved resilient compared to traditional, but growth was well below trend and channel allocations shifted to meet the needs of the pandemic economy. 2021 will bring a return to double-digit growth for digital, and a rebound for traditional media — but not a return to the past. In this session, Nicole Perrin, Principal Analyst from eMarketer will walk you through the most important points of their latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets. Attendees will learn: How fast digital and traditional media spending will grow in 2021 (and beyond) Which channels are driving more investment in digital ads, and why How the pandemic affected advertisers' digital ad allocations, and which of those shifts will be permanent eMarketer's outlook on major trends for digital advertisers to be aware of in 2021 including changes to how they can identify users and measure results, and the continued rise of e-commerce channel advertising

The panel will share their experience riding the wave of extraordinary donor growth in 2020 and what happened after. Were these new and lapsed reactivated donors like emergency donors of the past or are they in it for the long haul? The panel will share insights on how strategies and investment shifted to accommodate the unexpected file growth.

The panel will share their experience riding the wave of extraordinary donor growth in 2020 and what happened after. Were these new and lapsed reactivated donors like emergency donors of the past or are they in it for the long haul? The panel will share insights on how strategies and investment shifted to accommodate the unexpected file growth.

Social and Content Marketing in 2020 required many marketers to pivot and redefine what success looks like. At the beginning of 2020, ADT's social and content calendar was planned three months in advance. But with the global pandemic changing the world as we knew it, pre-planned content was no longer relevant. ADT's digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social to do: engage, converse, and share. This new holistic content, social, and paid strategy led to continuously record-breaking months -- and the need to grow the team to support all of the manual work across real-time content ideation, social execution, and media optimizations. In this session, attendees will learn: ADT's Social Media and Content talent organization How to build a business case to grow your in-house team Insights into what social content consumers are engaging with