All MKC Content
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Audience Migration in Context: Leveraging Population Shifts to Unlock $4 Trillion in Buying Power
Knowledge Partners February 28, 2021In this report, VAB examines how marketers can find nearly $4 trillion in untapped buying power by evolving to an audience-first buying approach.
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Global Ad Spend Forecast 2021
Knowledge Partners February 28, 20212021 global ad spend is forecast to remain below the pre-pandemic level of $600 billion recorded in 2019. However, expectations are that global ad spend will recover and exceed this level in 2022.
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The State of Women’s Equality in the U.S.: Advancing Equality for Black, Hispanic, and Latinx Women
SeeHer February 27, 2021SeeHer and dentsu conducted a study to understand perceptions of the state of gender equality and what the marketing industry can do to advance the cause. This installment of the report focused on Black, Hispanic, and Latinx women.
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The State of Women’s Equality in the U.S.: Differences in Perception by Gender
SeeHer February 27, 2021SeeHer, in collaboration with dentsu, conducted a study to understand consumers’ attitudes around gender equality.
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A Fireside Chat: Purpose from the Start
Event Recaps February 26, 2021Seth Farbman, the founding CMO of Spotify, interviewed Dara Treseder, chief marketing and communications officer at Peloton Interactive, about that fast-growing company's purpose and its role in their ongoing success.
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Being a Force for Growth and a Force for Good
Event Recaps February 26, 2021Nestlé Waters North America detailed is three-pronged mission to promote consumer health, social equality, and environmental sustainability.
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Evolving Our Impact Approach
Event Recaps February 26, 2021TOMS Shoes has evolved from giving charity to supporting good on the ground. Ian Stewart, chief marketing officer of TOMS Shoes, discussed the company’s 360-degree approach to building an impact-centric brand and organization.
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How to Grow a Brand with Purpose
Event Recaps February 26, 2021General Mills’ SVP and global chief marketing officer Ivan Pollard discussed how brands can bring purpose into profit.
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Insight from Growth Council Task Force on Small/Mid-Sized Companies
CMO Content February 26, 2021The ANA CMO Growth Council Task Force on Small/Mid-Sized Companies discussed upskilling marketing teams to increase retention, agile culture at small-to-mid-sized companies, measuring the long-term value of a brand, and more.
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Keeping the Lights On Broadway
B2C February 26, 2021Theaters and other live performance venues are following changes in consumer behavior closely and creating new media plans that try to anticipate what people will want once they start returning to live theater. While the streaming of Broadway shows has helped keep theater in the public eye amid the pandemic, virtual shows pale in comparison to the real thing.
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McDonald’s Plans for Agency Diversity
Event Recaps February 25, 2021McDonald’s described its goals for diversity both within its own workforce and among its agency partners.
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A Discussion with PwC’s J.C. Lapierre
Beyond Profit Podcast February 24, 2021In this episode of Beyond Profit, host Ken Beaulieu catches up with PwC's J.C. Lapierre, a driving force behind PWC’s efforts to make purpose a priority across the firm and with all stakeholders, to discuss the company’s purpose, its D&I efforts, how the company is driving positive change, and more.
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Email Around the World: U.S., Canada, EU, and U.K.
Webinar Rewinds February 24, 2021In this webinar, learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and U.K., and how to navigate and comply.
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Taking Control of Identity in the Cookie-Less Marketing Future
Conference Session Videos February 24, 2021In this video, Merkle discusses different ways to maintain a holistic view of consumers in the face of growing privacy concerns.
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Taking Control of Identity in the Cookie-Less Marketing Future
Event Recaps February 24, 2021In this session, Merkle discusses different ways to maintain a holistic view of consumers in the face of growing privacy concerns.
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THE GROWTH OF PRIVACY LEGISLATION: STATE AND FEDERAL IMPLICATIONS
Conference Session Videos February 24, 2021In this session, Dan Jaffe, Group EVP, Government Relations at the ANA will provide an overview on the explosive growth of privacy legislation in the states and the impact this will likely to have on national privacy legislation.
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THE GROWTH OF PRIVACY LEGISLATION: STATE AND FEDERAL IMPLICATIONS
Event Recaps February 24, 2021In this session, Dan Jaffe, Group EVP, Government Relations at the ANA will provide an overview on the explosive growth of privacy legislation in the states and the impact this will likely to have on national privacy legislation.
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The Latest in Privacy Legislation and Privacy for America
Conference Session Videos February 24, 2021In this video, Venable shared the latest developments in privacy legislation and gives an update on Privacy for America’s legislative framework.
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The Latest in Privacy Legislation and Privacy for America
Event Recaps February 24, 2021In this session, Venable shares the latest developments in privacy legislation and gives an update on Privacy for America’s legislative framework.
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THE PATH TO A PRIVACY-CONSCIOUS DIGITAL ECOSYSTEM
Conference Session Videos February 24, 2021During this session, Facebook will argue that this is not a zero sum game and will share thoughts to guide us toward a privacy-conscious digital ecosystem that preserves advertising performance.
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