Agile Marketing Mastery Program (Virtual)

The ANA Marketing Training & Development Center’s Mastery Programs advance your marketing team’s capabilities in key disciplines by strategically addressing talent needs, sharpening existing skills, and putting new ideas to work immediately.

Our Mastery Programs are designed to be flexible and fit your schedule and budget. These programs can be delivered over two full days or as a series of independent half-day workshops.

Learn best practices to ensure successful integration of agile marketing at your organization. The ANA Agile Marketing Mastery Program will provide your team with the skills needed to maximize planning efficiency and creative iteration, giving your marketing a competitive edge. It is an intensive training experience that will equip your team with the strategies, skillsets, and tools needed to amplify your marketing performance – without needing to overhaul your team or creative assets.

101
Introduction to Agile

  • Learn agile processes, roles, and tools
  • Understand how Agile differs from your current Marketing process
  • Putting together an effective Agile team

201
Sprint Planning & Project Estimating

  • Get a closer look at the players involved and their responsibilities within the Agile method
  • Deep dive into the Sprint Planning and Project Estimating process
  • Select a campaign specific to your brand and apply concepts broadly

301
Executing an Agile Campaign

  • Master Agile team communication pre-, during-, and post-sprint, ensuring maximum efficiency for Agile implementation
  • Learn the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams execute successfully
  • Walk through entire agile process for your own campaign
  • After taking this workshop, your team will be ready to implement an Agile campaign with success

401
Successful Agile Integration and Transformation Within Your Organization

  • Learn best practices for introducing and integrating Agile within an organization
  • Know who the key stakeholders are at any organization that need to be included in the Agile process to ensure successful integration
  • Understand how to effectively communicate Agile Marketing’s value to those stakeholders
  • Craft pitches that earn the confidence of leadership and key business partners

 

 Download the full agenda here

 

trainer

Cord Silverstein

Founder and President, Advocacy Social 

Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients.

For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.

Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.

Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.