Decoding AI in Marketing: A Practical Guide for Marketers | Webinars | Events & Webinars | ANA

Decoding AI in Marketing: A Practical Guide for Marketers

This event is over.

In a world saturated with AI claims, how does a marketer navigate the sea of options and discern between hype and reality? Join us for an engaging webinar designed to empower marketers by demystifying AI in advertising.
We'll tackle your burning questions, including:
  • What choices do marketers have for integrating AI into their campaigns?
  • Unpacking the benefits and drawbacks: Pre-built AI from platforms vs. building your own.
  • The essential guide to evaluating AI partners – what to look for and what to avoid.
  • Custom algorithms demystified: What are they, how do they work, what capabilities do they offer Brands?
  • Understanding key AI concepts in marketing, such as Predictive AI, Generative AI, Distributed Machine Learning, Deep Learning, GANs, Neural Networks, and Large Language Models.
This isn't your average tech-heavy session. We'll break down complex AI concepts into digestible insights that marketers can immediately apply to their strategies. Let's decode AI together for marketing success!

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Start: Wednesday, January 17, 2024 at 1:00pm

End: Wednesday, January 17, 2024 at 1:30pm



Ali Manning
Chalice Custom Algorithms
Tylynn Pettrey
VP of Data Science
Chalice Custom Algorithms