Marketing Maestros

Happy Anniversary, ANA Transparency Report (With an Assist from Gary Vaynerchuk)

Posted: Jun 7, 2019 12:00am ET BY Bill Duggan

Today, June 7, marks the three year anniversary of the release of An Independent Study of Media Transparency in the U.S. Advertising Industry. The ANA’s Bill Duggan shares his thoughts on the future of transparency today.

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Inspiration for Innovation: Discerning Opportunities for New Products

Posted: Jun 7, 2019 12:00am ET BY Morgan Strawn

Marketers’ role in developing consumer insights gives them a seat at the table where organizations can capitalize on those insights to generate ideas for new products. To seize the opportunity that such a position provides, marketers may find it valuable to consider some approaches that others have used to generate innovations.

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Beyond Profit Podcast: A Discussion with Kantar’s Leslie Pascaud

Posted: Jun 7, 2019 12:00am ET

In the latest episode of the ANA Brand Purpose podcast, Kantar's Leslie Pascaud joins the show to discuss the brand's purpose research, the importance of sparking a purpose movement, the challenges of identifying a purpose that is true to a brand, and much more.

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Turning Purpose into Action: Q&A With SAP's Tillman

Posted: Jun 6, 2019 12:00am ET

Alicia Tillman is the global CMO of business software company SAP. We caught up with her to get her perspective on purpose-driven marketing.

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Why B2B Companies Need Instagram Marketing

Posted: Jun 5, 2019 12:00am ET BY Hugh Beaulac

With over one billion active users, Instagram is a valuable tool for B2B marketers. Here are five reasons why Instagram should be part of every B2B brand’s strategy.

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Why ‘Going Digital’ Is No Longer Enough for Print Magazines

Posted: Jun 5, 2019 12:00am ET BY Renée Ruggeri

Publishers are now paying more attention to their digital efforts and have increased their focus on social media, video, newsletters, and podcasts to make up for the lack of profitability of printed content. But having a web presence is no longer enough.

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Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Posted: Jun 3, 2019 12:00am ET BY Ashley Pontius

When it comes to shopping and buying, the millennial generation appears to play by its own rules. Gui Costin, consultant and author of Millennials Are Not Aliens, explains.

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Brave Decision Making Is an Investment in the Future of Your Brand

Posted: May 31, 2019 12:00am ET BY Ashley Rosenow

How can brave decision making positively impact your business? Ashley Rosenow of Match Marketing Group explains.

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Things Are Looking Up for Marketing

Posted: May 29, 2019 12:00am ET BY Cliff Campeau

Organizational confidence in both marketing and marketers appears to be on the rise and zero-based budgeting (ZBB) has helped, not hindered, marketing’s resurgence.

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Paging Print Magazines

Posted: May 24, 2019 12:00pm ET BY Matthew Schwartz

The death of print media has been greatly exaggerated. Here are a few reasons why marketers should take a closer look at print magazines and possibly reconfigure their budgets to get their message out via ink on paper.

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