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Marketing Maestros

  • The CMO and CIO’s Action Plan for Marketing Data Security

    Posted: Dec 8, 2021 12:00am ET BY Nancy Marzouk

    As first-party data moves front and center, CMOs are looking to make maximum use of the first-party data the company has available, and the CIO is eager to help. The two share a common goal of using data to properly engage customers and prospects, while also protecting all sensitive data.

  • How to Increase Holiday Sales with Better Performing Facebook Ads

    Posted: Dec 8, 2021 12:00am ET BY Stephanie Bohn

    Facebook recently published a helpful holiday guide offering best practices for retailers and e-commerce brands. The company uncovered new trends about how gen X and boomers are adopting mobile shopping, perspective on mega-sales, and the rise of self-gifting — all of which can guide marketers on how to approach the holiday season.

  • Diversity Is the 2021 Marketing Word of the Year

    Posted: Dec 7, 2021 12:00am ET BY Bill Duggan

    It’s an absolute landslide! Diversity has been chosen by ANA members as the ANA 2021 Marketing Word of the Year.

  • The Importance of Diverse Suppliers

    Posted: Dec 3, 2021 12:00am ET BY Bill Duggan

    Supplier diversity has been a key focus of our work at ANA all year. In May we released "The Growth of Supplier Diversity" that provided a deep dive into supplier diversity in marketing/advertising from the marketer point of view -- covering benefits, challenges, spend, goals and measurement. Throughout the year we've regularly updated our "Certified Diverse Suppliers Resource List." In this new w ...

  • Hyper-Targeted Multicultural Marketing: 3 Audiences to Know

    Posted: Dec 3, 2021 12:00am ET BY Heather Bien

    Hyper-targeted marketing has never been more critical, particularly when it comes to connecting with the increasingly diverse population of the United States. In the 2020 census, nearly four out of 10 Americans identified as a race or ethnicity other than white.

  • Hispanic Representation in Ad Industry Still Lags Behind

    Posted: Dec 2, 2021 12:00am ET BY Bill Duggan

    The ANA/AIMM recently released, “A Diversity Report for the Advertising/Marketing Industry,” examining diversity in client-side marketing departments. The report comes with a significant headline – Finally, there has been progress in increasing ethnic diversity!

  • Screen Size Matters: Study Highlights Viewer Preferences

    Posted: Dec 1, 2021 12:00am ET BY Hadassa Gerber

    Measurement across media platforms has been challenging and far from seamless, with a variety of metrics, third party companies, and media organizations approaching it differently. On a positive note, the industry’s move to impressions has facilitated the ability to combine audiences across platforms with a common metric; however,there is still work to be done on de-duplicating audiences and ide ...

  • Rethinking Escalating Sponsorship Escalators

    Posted: Nov 29, 2021 12:00am ET BY Dan Kozlak

    Sponsorship fee escalators come standard with pretty much any multi-year sponsorship agreement. (For those of you less privy to sponsorship contracts, an escalator is an increasing incremental fee charged to the sponsor for each year the sponsorship is active on top of the original base fee.) However, lately, there appears to be a growing trend of properties baking in higher and higher year-over-y ...

  • How Brand Marketers Should Respond to Supply Chain Uncertainty

    Posted: Nov 23, 2021 12:00am ET BY Brent Pero

    Amid the health crisis, marketers have had to navigate evolving situations with the supply chain that have created a trickle-down effect. Uncertainty about product inventory has forced constant adaption so that marketing plans accurately reflect what consumers actually buy.

  • What ANA's 2021 Diversity Report Found

    Posted: Nov 23, 2021 12:00am ET BY Bill Duggan

    For the fourth consecutive year, ANA and AIMM (the Alliance for Inclusive and Multicultural Marketing) are releasing "A Diversity Report for the Advertising/Marketing Industry." The report examines both ethnic and gender diversity. Our headline is significant: Finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry.