Marketing Maestros

  • The Digital Transformation of an Iconic Brand: A Q&A with Jeff Klein

    Posted: Aug 6, 2021 12:00am ET BY Leah Marshall

    Over the last 62 years, Little Caesars has grown from a single store in Detroit to the third largest pizza chain in the world. In their presentation at this year’s ANA Digital and Social Media Conference, presented by Meredith, Little Caesars CMO Jeff Klein and McKinney CEO Joe Maglio shared how they reinvigorated the brand with a fresh campaign that sparked conversation and drove results.

  • New Connected TV Insights from the ANA and Innovid

    Posted: Aug 4, 2021 12:00am ET BY Bill Duggan

    Connected TV is exploding! There are approximately 75 million unique, addressable CTV households in the U.S. (out of an approximate total of 128 million). Per the latest estimates from eMarketer, CTV ad spending in the U.S. will be over $13 billion this year, and then more than double that amount by 2025.

  • Marketing Cloud Best Practices for Publishers

    Posted: Aug 3, 2021 12:00am ET BY Jenn Choo

    The innovations in marketing technologies and platforms over the past decade have been transformational for the marketing industry. For publishers, the latest and greatest in martech software can be both groundbreaking and challenging.

  • The Only Truly Universal ID Is Multiple IDs

    Posted: Jul 29, 2021 12:00am ET BY Bryan MacDonald

    The deprecation of third-party cookies and mobile ad IDs (MAIDs) has thrust the data-driven advertising ecosystem into a period of uncertainty. The underlying mechanisms that support targeted marketing are going away, but nobody is quite certain what will take their place.

  • Audience-Based Buying Is Taking Over: Here’s How Advertisers Can Successfully Adapt

    Posted: Jul 27, 2021 12:00am ET BY Marianne Vita

    “The only thing that is constant is change.” That adage rang true in Ancient Greece, when it was originally stated by philosopher Heraclitus, and today it rings truer than ever for the TV advertising industry.

  • Our Fight Against Market Research Fraud: Using Next-Gen Fraud Defenses

    Posted: Jul 22, 2021 12:00am ET BY Bonnie Breslauer

    There is an immense focus on cookieless solutions as third-party cookies begin to crumble. Given the changing methodology, the industry must continue to be cognizant of fraud and the impact it has on media effectiveness research.

  • Google’s Quiet Move: Responsive Search Ads Are Now the Default Format

    Posted: Jul 20, 2021 12:00am ET BY Brian Coccaro

    If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs, are now the default ad format in Google Ads reminds me of a very particular chess tactic: the quiet move.

  • We Are Rebuilding Digital Advertising: Marketers, Your Choices Matter

    Posted: Jul 15, 2021 12:00am ET BY Joe Zawadzki

    As we look forward to the reopening of society, “getting back to normal” will become an intentional choice. We can choose what aspects of our pre-pandemic routine we want to go back to and what we want to leave in the past. For marketers, the events of the last year should serve as a catalyst for real and lasting change.

  • How to Be a Better Customer-Centric Marketer

    Posted: Jul 13, 2021 12:00am ET BY Nancie McDonnell Ruder, ANA Faculty

    Marketing success is simple: Brand marketers who truly understand their customers create engaging and successful new products and communications, and through those successes, reap the benefits of increased sales and engagement. Meanwhile, those who don’t understand their customers fail to connect and fall further behind. Luckily, anyone can learn to be a better customer-centric marketer.

  • Good On the Ground: A Q&A with Amy Smith of TOMS

    Posted: Jul 12, 2021 12:00am ET BY Mike Kaufman

    As the original one-for-one company, TOMS created a new way of doing business — merging profit with purpose while inspiring customers to be part of the giving experience. TOMS has evolved their impact model but continues to remain grounded in their mission of using business to improve lives.