Marketing Maestros

Be an Outsider at Work

Posted: Oct 16, 2019 12:00am ET BY Denise McDevitt

Experiential is an opportunity to prove your brand’s promise by backing up your marketing messages with concrete action. In a Q&A with Jack Morton’s Shelley Elkins, learn how they won REGGIE gold for L.L. Bean through the power of experiential.

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Woke Marketing: Why Brands Can’t Afford to Ignore Social Issues Affecting Black Consumers

Posted: Oct 15, 2019 12:00am ET BY Claudine Waite

Pepper Miller, president at The Hunter-Miller Group, and Reginald Osborne, principal and multicultural marketing executive at the Van Osborne Group, will be featured presenters at the 2019 Multicultural Marketing & Diversity Conference, presented by Pandora. The ANA’s Claudine Waite had an opportunity to catch up with Miller and Osborne to discuss their session.

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How to Foster a Healthier, More Transparent Client/Agency Relationship

Posted: Oct 14, 2019 12:00am ET BY Joy Mead

Joy Mead, EVP and general manager at Blue Chip, shares her insight about trust and transparency gleaned from years working on both side of the client/agency relationship.

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Connected By Pride: A Q&A With Ricardo Aspiazu

Posted: Oct 9, 2019 12:00am ET BY Denise McDevitt

To honor Pride Month last year, Verizon released an ad showing LGBTQ+ youth calling their families and loved ones to come out to them. The ANA’s Denise McDevitt spoke with Ricardo Aspiazu, director of marketing communications at Verizon, about the spot.

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Top Contributors to the Breakdown of Trust in the Ad Ecosystem

Posted: Oct 8, 2019 12:00am ET BY Bill Duggan

Earlier this year the ANA launched the Trust Consortium in partnership with outside counsel, Reed Smith LLC, to help address the issue of trust between marketers and the advertising ecosystem. The Trust Consortium consists of subject matter experts committed to working together to keep trust on the front burner, emphasizing transparency, integrity, and growth for the overall health and well-being ...

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Shopping Behaviors: Did They Really Change?

Posted: Oct 7, 2019 12:00am ET BY Jean Marc Rejaud

Even with a changing shopping landscape, the core of shopper behavior has stayed the same. By integrating the five stages of the customer journey, a shopper marketer will better plan what touchpoints for what purpose and in what sequence but also will be able to better integrate with brand campaigns by aligning brand and shopper communications with the requirements of each stage.

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Insight into “WestJet Christmas Miracle: Uniting Through Traditions”

Posted: Oct 2, 2019 12:00am ET BY Denise McDevitt

After WestJet’s 2019 REGGIE Award success, the ANA’s Denise McDevitt sat down with Corey Evans, senior manager of content at WestJet, to chat about the campaign. Read on to learn key insights on brand activation, longform storytelling, and setting the right KPIs.

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She Sees the Future: Q&A With Ford's Sheryl Connelly

Posted: Oct 2, 2019 12:00am ET BY Bill Duggan

Sheryl Connelly is the futurist for Ford Motor Co., where she is responsible for identifying global trends and exploring their potential implications. Connelly, who will be speaking on Friday at the 2019 ANA Masters of Marketing Conference, was recently interviewed by ANA group EVP Bill Duggan.

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Is It Time to Take Voice Commerce Seriously?

Posted: Sep 30, 2019 12:00am ET BY Robb Powell

Consumers are increasingly relying on home digital assistants to provide hands-free access to everything and anything available online. From browsing to streaming, requesting and purchasing, consumers are embracing voice commerce.

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Bringing Video In-House

Posted: Sep 27, 2019 12:00am ET BY Morgan Strawn

Reaping the benefits of in-house video production requires considerable planning and work from brands as they make a host of decisions around hiring and staffing, capability selection, and team structure.

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