Marketing Maestros

Finding the Common Threads Is Key for Generational Marketing

Posted: Jan 7, 2020 12:00am ET BY Matthew Schwartz

ANA magazine’s recent editorial series on generational marketing indicates that there are more similarities among the various generations than meet the eye.

READ MORE

Beyond Profit Podcast: A Discussion with Allionce CEO Mark Giovino

Posted: Jan 2, 2020 12:00am ET

There are more than 200 zoos and aquariums in the U.S., and each year, they attract 195 million visitors — more than the NFL, NBA, NHL, and Major League Baseball combined. While zoos and aquariums offer brands a fresh way to reach families and support causes important to their customers, these untraditional marketing venues have largely been overlooked. Until now. Thanks to the work of Allionce ...

READ MORE

Bridging the Proof Gap for OOH Marketers

Posted: Dec 19, 2019 12:00am ET BY James Heller

In today’s data-driven world, failure to measure the results of your advertising is no longer acceptable — not even for out-of-home (OOH) advertising, a tactic historically considered “upper-funnel.”

READ MORE

Making Mergers Work with Amy Barzdukas

Posted: Dec 12, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

Ahead of her session at the 2020 ANA Brand Masters Conference, Presented by Twitter, Amy Barzdukas, EVP and CMO at Poly, sat down with Marni Gordon to give some insight into driving results following a merger.

READ MORE

Insights on ABM from B2 Award-Winner David Caffey

Posted: Dec 11, 2019 12:00am ET BY Denise McDevitt

The focus on account-based marketing (ABM) is growing, especially in the B2B sector. David Caffey, managing partner for North America at MomentumABM, shares the insights into ABM that have garnered his agency multiple B2 Awards in 2019.

READ MORE

CMOs: Are You Ready for CX 2030?

Posted: Dec 10, 2019 12:00am ET BY Wilson Raj

The burgeoning use of consumer tech is causing strain on brands, and the tech continues to evolve. How do CMOs keep up? Using new CX research as the basis for his recommendations, Wilson Raj provides insight into the mind of the future consumer and the actions brands can take now to grow, evolve, and thrive over the next decade.

READ MORE

B2B Communications that Drive Reputation and Revenue

Posted: Dec 5, 2019 12:00am ET BY Dan Lochmann

By combining the best of communications and marketing, companies can tap the power of storytelling to deliver both reputational and business outcomes.

READ MORE

Personalization: The ANA 2019 Marketing Word of the Year

Posted: Dec 4, 2019 12:00am ET BY Bill Duggan

“Personalization” has been selected by ANA members as the 2019 Marketing Word of the Year. The ANA’s Bill Duggan shares his thoughts.

READ MORE

Transforming a Legendary Brand with General Mills’ Brad Hiranaga

Posted: Dec 3, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

Ahead of his session at the 2020 ANA Brand Masters Conference, the ANA sat down with Brad Hiragana, chief brand officer at General Mills, to get the scoop on how he transformed a legendary brand.

READ MORE

The Case for Training: Build People, Build Your ROI

Posted: Nov 27, 2019 12:00am ET BY Jerusha Harvey

Companies that invest dollars in their people reap rewards not only in employee performance but also in higher than average returns in revenue growth. The ANA’s Jerusha Harvey makes the case for investing in training and development.

READ MORE