Marketing Maestros

  • The Unsung Heroes of an Omnichannel World

    Posted: Nov 22, 2021 12:00am ET BY Matthew Deets

    Publishers and marketers have been discussing the need to create omnichannel experiences for consumers for more than a decade, but the reality of seamless, consistent transitions from screen to screen and channel to channel has remained elusive for many. At its core, this is a data problem.

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  • Why a Corporate Focus on Diversity and Inclusion Isn’t Enough

    Posted: Nov 22, 2021 12:00am ET BY Judy Courtney

    Media and marketing organizations are putting a greater emphasis on diversity and inclusion (D&I) initiatives than ever before, but there’s still a long way to go toward rebalancing the industry for a more-equitable future.

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  • Are You a Marketing Double Agent?

    Posted: Nov 17, 2021 12:00am ET BY Bruno Gralpois, ANA Faculty

    In the age of transparency and speed, how client /agency relationships can thrive by adopting new means of collaboration and partnerships powered by data.

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  • 2021 Holiday Shopping Trends and Stats

    Posted: Nov 16, 2021 12:00am ET BY Dwenya Pouncy

    It’s everyone’s favorite time of year – prediction season! How will consumers shop this year? Just how overwhelmingly powerful is eCommerce in the second pandemic holiday season? We have those insights and more, all wrapped up and ready to be opened below.

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  • How Brands and Communities Can Save Lives

    Posted: Nov 16, 2021 12:00am ET BY Kat Krieger

    Marketers discussing “impact,” “statistics,” “signals,” and especially “safety,” are often referring to their path to effective branding. But, as ANA brands who have partnered with Together for Safer Roads (TSR) know, those same words apply to protecting the communities TSR serves.

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  • How D2C Businesses Can Overcome the 2021 Holiday Season’s Supply Chain & Shipping Crisis

    Posted: Nov 8, 2021 12:00am ET BY Jenn Choo

    Thanks to unprecedented supply chain shortages and an increasingly impossible demand on shipping carriers, 2021 is proving to be a challenging year for D2C businesses that rely on outside vendors and third-party shipping services. Not to mention, media coverage of the aptly named supply chain and shipping “crisis” is causing holiday shoppers to be more on edge than ever before.

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  • Accurate Product Information Is the Foundation of Successful Marketing

    Posted: Nov 8, 2021 12:00am ET BY Ceejay S Teku

    There’s a clear difference between mediocre marketing and successful marketing. While a variety of factors can influence the outcome of a campaign, it’s in a business’s best interest to take as few risks as possible. To do that means thinking ahead by furnishing a foundation of accurate product information.

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  • How Brands Can Capitalize on the Increasing Mobile Shopping This Holiday Season

    Posted: Nov 8, 2021 12:00am ET BY Jim Johnson

    Anyone born before the year 2000 likely remembers the holiday shopping experience of the pre-mobile commerce (or even e-commerce) days. Following shoppers back to their car as they exited the mall to claim their parking spot wasn’t considered creepy, queuing in long lines overnight for Black Friday sales was commonplace, and the now ubiquitous smartphone was used primarily for making calls or te ...

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  • Determining the Right Training Mix for Your Marketing Team

    Posted: Nov 8, 2021 12:00am ET BY Jerusha Harvey

    With the right training, your teams will become more productive, improve business results, and become more engaged. If you’re wondering how to best allocate your marketing training budget in 2022 (assuming you are lucky enough to have a dedicated budget for talent development), there are a few different ways to go about determining the right training mix. Depending on your needs and team cultu ...

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  • Brand Safety Should Be Your Cornerstone

    Posted: Nov 4, 2021 12:00am ET BY Van Chappell

    Within the realm of partnership marketing, affiliate marketing has matured as a channel in the past 10 years, thanks to greater adoption by performance marketers. Affiliate marketing is a thriving strategic and operationalized ecosystem, with its own dynamics and concerns.

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