Webinars
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Interview with ANA CEO Bob Liodice: 2025 Marketing Trends & Insights You Need to Know
Webinars January 30, 2025Join us for an exclusive interview with Bob Liodice, CEO of the Association of National Advertisers (ANA), as we explore the marketing and advertising landscape of 2025.
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Marketing Jobs Uncovered: Trends and Opportunities in the U.S. Job Market
Webinars January 29, 2025In this session, join Michael Wright, Managing Partner at Taligence, as he examines real-time jobs data to uncover trends in marketing roles, remote work, and the rise of dual roles. Discover the truth behind the marketing jobs landscape with insights grounded in real-time data, not outdated surveys.
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Inside Principal Media Buying - Why You Should Say No
Webinars January 23, 2025Discover the hidden pitfalls of principal media buying and their true impact on your brand’s performance.
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The Creative Consistency Revolution: Boosting Brand Impact through Compound Creativity
Webinars January 22, 2025Learn about the facets of creative consistency that matter, how consistency is linked to greater creative quality, the power of wear-in and longer agency tenures, and the brand and business effects that are linked to consistency.
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Decoding AI in Marketing: A Practical Guide for Marketers (Part 2!)
Webinars January 16, 20252024 was the year AI took center stage. Chances are, you’ve had the opportunity to explore, test, and learn. Now, with a year of insights behind us, it’s time to look forward—what’s next in the world of AI for marketing? Join us for an advanced webinar that dives deeper into the emerging themes for 2025.
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Tools and Tips for Optimizing Your MarTech Strategy in the Age of AI
Webinars November 20, 2024 view -
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On the Hill and in the States: Virtual Town Hall Series
Webinars November 14, 2024Like politics and policy? It’s never a dull moment. Want to help the nonprofit sector? Join us for a high-level update and status check on the Hill and in the states and learn how to be involved to help shape policy outcomes. Learn the latest on postal, data privacy, and charitable giving incentives as they are advanced on Capitol Hill and at the state level. This is also your chance to become an advocate for the sector and ask important questions about any efforts that may impact policy and politics generally.
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Sports Marketing Lessons from 2024 and Predictions for 2025 with Spectrum and 24 Hour Fitness
Webinars November 14, 2024In this webinar, marketing leaders will share how they navigated these shifts in 2024 and discuss their strategies for 2025. Whether you're looking to refine your approach or stay informed on emerging trends, this session will provide valuable insights to keep your brand ahead of the curve.
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Seizing the Moment: How to Connect and Convert with Trigger-Based Campaigns
Webinars November 13, 2024This session will explore how to effectively use insights from trigger marketing to connect with customers and prospects at pivotal moments like new business formations marriages, relocations, and more, to deliver personalized, targeted offers that drive response.
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First Look: A Real-Time Post Hoc Appraisal of Brands After the Election
Webinars November 7, 2024In this webinar immediately after election day, Dr. Smith will take a first look at what's ahead for brands and where consumers are headed with brand values and preferences.
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