Webinars
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Advertising in the Fast Lane of Internet-Enabled Technologies
WebinarsThis webinar will provide an overview of how the use of new advertising technologies raise privacy issues.
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Agency Compensation Trends & Best Practices
WebinarsThe ANA’s 2016 Trends in Agency Compensation survey results show how marketers structure and manage agency compensation, including various incentives and overall compensation. The work illustrates key trends in agency remuneration methods and practices. Hear the results of this survey along with an expert analysis of what it means for you.
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Agency Management as a Risk Mitigation Tool
WebinarsBrands usually implement agency-management initiatives with two goals in mind: 1) rationalizing and elevating agency relationships, and; 2) driving cost efficiencies to optimize spend. What surprises them are the numerous ways these tools address and mitigate business risk.
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AI in Marketing Procurement – More Than a Content Generator
WebinarsAI has been shaking the marketing world – and for good reason. Artificial intelligence stands to reshape the way we think about communication and making connections with our customers. A far less discussed area of AI’s potential impact is how it can be leveraged in agency management; the sheer speed at which it can handle, sort, and accurately analyze large datasets makes AI one of the most exciting new technologies to explore in the marketing procurement industry.
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AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming
Webinars84% of marketers believe they do multicultural marketing – yet only 16% infuse cultural relevance (cues, nuances, associations) in brand creative. AIMM’s CIIM™ measure empirically connects cultural relevance in brand creative to sales lift. P&G’s Marc Pritchard said, “Culturally connecting with Hispanics on one of our brands means $1 billion on that brand’s bottom line.” Multicultural marketing’s potential to drive growth is no longer a subjective question – it is an empirical fact. During this webinar, Carlos Santiago, co-founder of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), walks through the new CIIM™ metric: Cultural Insights Impact Measure™ created in partnership with NBCU and AIMM member companies. We’ll share examples of CIIM™ tested ads and walk through the dashboard participating marketers receive for each ad tested – offering a deep dive into the insights delivered and potential next steps: Across categories and sectors, CIIM™ proves the link between that cultural relevance and +259% brand relevance; +228% WOM; +276% purchase intent. Simply put, higher CIIM™ scoring ads deliver growth.
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Airbnb: 10 Steps to Setting up a Content-Driven Marketing Strategy (Content Marketing Series)
WebinarsAs brands move away from traditional advertising in favor of developing an ongoing dialogue with their community, the brands who will win clearly communicate their values, and show that they are listening. A holistic approach to marketing communications requires the right systems, organizational structure, and capabilities. In order to take advantage of a broad range of digital marketing tactics (such as email, social media, video and blogs), brands need to develop a storytelling muscle and think in a cross-platform way. In this webinar, the presenter will go over how brands can build a content marketing ecosystem in 10 steps.
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Ally Financial: Innovating and Evolving Through Social Media During Uncertain Times
WebinarsIn this webinar, learn how Ally, a leading digital financial-services company, uses its social platforms to connect with customers, drive brand awareness, and engage prospects with culturally relevant content. Their multi-platform listening and content creation approach uses a cadenced, test and learn method to continually evolve and drive business performance in the social channel. This has proved critically important during the challenge of connecting with consumers in times of a pandemic.
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American Heart Association: Five Keys to Reaching 1B People a Month (Content Marketing Series)
WebinarsThe American Heart Association will share their journey toward the goal of becoming the No. 1 provider of health and wellness information on the topic of heart and brain science. In this webinar, the AHA will discuss the tools, strategies, and storytelling they employed in their content marketing, as well as the results they achieved in the process.
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American Millennials: Deciphering the Enigma Generation
WebinarsThis presentation will share findings from a study that delves into the attitudes and behaviors of Millennials and provide key insights designed to help marketers from each sector reach, interest and engage Millennial customers representing more than $1 trillion in buying power.
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An Insider’s Guide to the ANA Nonprofit Conference in Washington, DC
WebinarsPlease join us for this upcoming webinar with your nonprofit peers, where they will share valuable information on how to get the most out of your upcoming ANA Nonprofit Conference in Washington, D.C.
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An Interview With Andrew Robertson on AI and Creativity
WebinarsIn this interview, Andrew will be asked to provide his perspective on the current and future state of AI for the ad industry.
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ANA Commercial Rating Summit Follow-up -- comScore and Kantar Media
WebinarsIn this webinar, comScore and Kantar will share their capabilities regarding solutions for brand-specific commercial ratings for television.
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ANA Ethics Code Virtual Town Hall: Join Us!
WebinarsWe are excited to unveil the new Draft edition of the ANA Marketing Code of Ethics. Please share with your colleagues and join us as we walk you through the new Ethics Code.
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