Webinars
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An Interview With Andrew Robertson on AI and Creativity
Webinars April 24, 2024In this interview, Andrew will be asked to provide his perspective on the current and future state of AI for the ad industry.
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Optimizing Your Programmatic Media Investments – SAVE BIG!
Webinars April 24, 2024This webinar will discuss the recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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Ethical Marketing FUNdamentals: Data Privacy and Consumer Choice
Webinars April 10, 2024Importance of ethical marketing: Ethical marketing advances growth and builds brand and consumer trust. The ANA Center for Ethical Marketing presents this bite-sized session on two hot topics - data privacy and consumer choice.
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ANA Ethics Code Virtual Town Hall: Join Us!
Webinars April 4, 2024We are excited to unveil the new Draft edition of the ANA Marketing Code of Ethics. Please share with your colleagues and join us as we walk you through the new Ethics Code.
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2024 Email Deliverability Spotlight: The impact & opportunity from Gmail and Yahoo Changes and Other Key Updates
Webinars April 3, 2024New requirements for emailing to Gmail and Yahoo accounts launched on February 1st. What does that mean for email marketers? During this webinar, we will break down the changes, explain what happened for those who haven’t complied, and help you understand the evolution to come. We will dive into a panel discussion with email deliverability experts. You’ll learn: Key updates from Yahoo and Gmail and the implications of where we are with the implementation
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Unleashing the Power of Gender Equitable Media & Advertising for Global Growth
Webinars April 3, 2024Discover how advertising and media can be powerful catalysts for change, while driving growth for your businesses.
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Talent Strategies to Maximize Your Creative Output
Webinars March 20, 2024Learn how an array of managed solution options can save your budget and allow your team members to do the work they love while retaining full control of all creative work.
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Maximizing Return on Attention: Unveiling Consumer Attitudes and Behaviors Across Media Platforms
Webinars March 14, 2024The Ad Bargain will present the results of a nationally representative survey of over 2,000 Americans 18+ and their attitudes about advertising across multiple media platforms, including Podcasting, CTV, Social Media, YouTube, and beyond. The data will look at which platforms are the most likely to lead to actions, like information seeking or even purchase, and which platforms have the most ad-skipping or switching behaviors.
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It’s 2024 and The End of Cookies. So... What’s Next
Webinars March 13, 2024The AdChoices icon is one of the most highly recognizable markers among consumers on the Internet. While privacy regulations rise -- how should brands and publishers, and their agency and ad tech partners, use the Digital Advertising Alliance Principles framework to continue to advance responsible data collection and use in an era of so much change? We examine a "cookies and beyond" approach to ethical and privacy best practices for advertisers and how to facilitate relevancy and brand engagement.
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Spin First-Party Data into Advertising Gold
Webinars March 7, 2024Join IDX Leaders Paul Headley, Vice President, Strategy & Analytics, and Sara Weber, Director of Paid Media, to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI.
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Where Should AI Reside in Your MarTech Stack?
Webinars February 28, 20242024 finds AI both over-hyped and very real. A MarTech vendor demo these days is seldom complete without reference to new AI capabilities that seem self-evidently useful on the surface. But is accepting the embedded AI capabilities of your incumbent MarTech vendor always a good idea? And if the answer is “no,” then where should AI services live in your broader MarTech stack?. Join this fast-paced briefing by Tony Byrne, founder of independent MarTech analyst firm, Real Story Group, where you’ll obtain a no-BS view of the AI landscape for enterprise marketers. See different models for applying AI services across your stack, and learn from the pilot projects of other large enterprises like yours.
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Zero to Hero: A Data-Driven Dance Between Zero Party Data and AI
Webinars February 22, 2024This session is tailored for marketing leaders, focusing on the strategic interplay between zero party data and AI to revolutionize advertising practices.
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SeeHer’s Intro to the GEM® Suite of Measurement: Optimizing The 3C’s
Webinars February 21, 2024Join SeeHer to learn more about the GEM® methodology and learn how you can leverage GEM® in your creative development and ad effectiveness measurement.
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Pinterest Predicts: The Next BIG Trends for 2024
Webinars February 15, 2024Join Sydney Stanback, Brand Research Lead at Pinterest, to get ahead of the next big trends coming in 2024. Find out what sets long-lasting trends on Pinterest apart from fast fads—and how you can take advantage of them to boost your bottom line.
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