Webinars
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Out with Ratios, in with Smarter Budget Decisions
Webinars February 8, 2024Relying on ratios around so-called working versus non-working spend remains popular among marketers. Yet many industry experts consider the concept problematic and the terms hopelessly outmoded. This POV by Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.
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On the Hill and in the States: Virtual Town Hall Series
Webinars February 7, 2024Like politics and policy? It’s never a dull moment. Want to help the nonprofit sector? Join us for a high-level update and status check on the Hill and in the states and learn how to be involved to help shape policy outcomes. Learn the latest on postal, data privacy, and charitable giving incentives as they are advanced on Capitol Hill and at the state level. This is also your chance to become an advocate for the sector and ask important questions about any efforts that may impact policy and politics generally.
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CES Speed Round: What Conversations from CES 2024 Tell Us About Consumers, Trends and the Year Ahead
Webinars February 1, 2024Back by popular demand, Stagwell’s 9th annual floor tour takes you on a virtual survey of CES, the world’s largest consumer electronics show, to unpack what the conversations from this year’s show tell marketers about what will resonate in the year to come.
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CES 2024: Recap and Trends for Marketers
Webinars January 31, 2024Now an annual tradition, Jeff Minsky is back to take ANA members on a virtual survey of the Consumer Electronics Show (CES). In this webinar, he’ll unpack what the latest tech innovations mean for marketers, consumers, and the brands he works with from the world’s largest consumer electronics show. Led by one of the industry's leading tech, media, and digital experts, this webinar will explore what marketers need to know about the top trends from CES 2024, all laddering up to their impact on consumer behavior, buying patterns, and appetite for innovation. Attendees will walk away with a better understanding of CES, and what the brave new world of technology innovation means for brand marketers.
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5 Things for 2024: Elevating Nonprofit Fundraising & Marketing
Webinars January 31, 2024Step into 2024 with an exclusive webinar tailored for nonprofits keen on unlocking the keys to successful fundraising and impactful marketing strategies. In this session, discover the five game-changing strategies reshaping the nonprofit landscape. RKD Group's Head of Digital Strategy will share actionable insights, innovative approaches, and proven tactics to supercharge your organization's growth and influence.
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Mastering Human Storytelling for Brands with Intel
Webinars January 25, 2024Human storytelling for brands transcends traditional marketing approaches, tapping into the emotional intelligence of consumers. By understanding and addressing the human experience, brands can foster a sense of community, loyalty, and resonance, building lasting relationships that extend beyond transactional interactions.
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The Beauty Blueprint: Strategies for Success in the Competitive Beauty Industry
Webinars January 24, 2024This webinar focuses on the power of creator marketing within the competitive beauty industry and how brands can get personal and scale faster with consumers.
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Seize The Moment: Unleashing America’s Full Potential Through Diversity
Webinars January 18, 2024Based on a HAVAS whitepaper, this event will explore the significant influence that diversity has on consumer behavior, offering 5 key strategies for brands to build meaningful connections, and emphasizing that prioritizing inclusivity is not merely a checkbox but a winning strategy for the future.
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Decoding AI in Marketing: A Practical Guide for Marketers
Webinars January 17, 2024In a world saturated with AI claims, how does a marketer navigate the sea of options and discern between hype and reality? Join us for an engaging webinar designed to empower marketers by demystifying AI in advertising
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Nation’s Favorite Ads 2023
Webinars December 13, 2023In this webinar, System1, The Creative Effectiveness Platform, will showcase some of the most commercially effective US advertisements of 2023, based on the emotional responses of viewers.
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The Vision and Application of Next Generation of Measurement: Unified, Cross-Screen and Cooperative
Webinars November 30, 2023With challenges ahead in cross screen measurement, Comscore unpacks a future landscape that depends on a unified foundation, interoperability, and transparency. This session shares new insights into the next generation of media measurement and shares examples of solutions that exist today for agencies/advertisers.
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How Brands Are Getting Creative in The New Age of Sports Sponsorships
Webinars November 29, 2023In this conversation, we’ll learn how brands are getting creative within the sports sponsorship landscape.
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