Webinars
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Progress not Perfection: Executing Creative and Marketing Campaigns
Webinars November 7, 2024This session addresses the common pressure for perfection in creative and marketing campaigns.
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AI-Driven Creative Effectiveness: Unlocking the Power of the Flywheel
Webinars October 30, 2024Join us to explore how AI can supercharge your creative strategy and help you stay ahead in today’s fast-evolving marketing landscape.
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Retail Media Networks: Optimism Tempered with Caution
Webinars October 30, 2024This webinar will provide an overview of new ANA research – Retail Media Networks: Optimism Tempered with Caution – based on a survey of ANA members as well as qualitative follow-up. We’ll explore areas including: biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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Winning with TikTok Creators: Inside the Success of the World’s Top Brands, Featuring TikTok
Webinars October 24, 2024Ready to crack the code on TikTok success? Join us as we explore the findings of our report on the 100 brands winning big with TikTok creators.
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Ethics Code FUNdamentals: Best Practices for Respecting Consumers – DEI, Privacy and Security
Webinars October 23, 2024As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, we’ll explore effective strategies for marketing to older adults while avoiding common pitfalls. Senior staff from the ANA Center for Ethical Marketing will highlight relevant guidelines from the ANA Ethical Code of Best Practices. Jessica Prell, Advisor, Fraud Prevention Programs for AARP will also share insights on prevalent frauds targeting older adults and provide tips to identify, prevent, and report scams.
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AI-Driven Marketing: Boosting ROI and Streamlining Efficiency
Webinars October 23, 2024Join us for an engaging webinar where we delve into innovative use cases driving unparalleled marketing efficiency. Learn how AI adopters are experiencing 70% increased revenue and a 28% reduction in costs by implementing hyper-personalization and automation.
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Cracking the Code on Sports Advertising: Sports Radio's Latest Advertiser Impact Study
Webinars October 10, 2024This comprehensive study features the media habits of diehard sports fans, the effectiveness of TV ads vs. radio ads, the value of live game broadcasts and sports talk radio, and the immense brand lift advertisers experience throughout the marketing funnel.
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Redefining Gender Equitable Marketing For the Next Generation of Consumers – Gen Alpha
Webinars October 3, 2024Prepare to embark on a journey into the evolving world of Gen Alpha and discover how this emerging generation is reshaping the landscape of marketing and advertising.
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Ethics Code FUNdamentals: Best Practices for Reaching Your Intended Audience
Webinars September 26, 2024As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, we’ll explore effective strategies for marketing to older adults while avoiding common pitfalls. Senior staff from the ANA Center for Ethical Marketing will highlight relevant guidelines from the ANA Ethical Code of Best Practices. Jessica Prell, Advisor, Fraud Prevention Programs for AARP will also share insights on prevalent frauds targeting older adults and provide tips to identify, prevent, and report scams.
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Improving Outcomes: How Clean Rooms are Reshaping Customer Data Control
Webinars September 26, 2024In this session we will explore the latest trends in how advertisers are leveraging data while maintaining control over their customer records for safe and effective use in advertising campaigns.
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Contextual Targeting, Emotion, and Beyond: Exploring Innovative Ad Strategies on CTV
Webinars September 25, 2024In this webinar, thought leaders will have an insightful conversation around what some of these innovative advertising strategies on CTV look like and how new approaches, such as emotion-based targeting, are driving outcomes for brands. Speakers will dive into real-world use cases that look at how emotional targeting has boosted KPIs for advertisers, including incremental in-store visits and sales.
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