Webinars | Marketing and Advertising Industry Events: 2023-2024

5 Ways Marketers Can Engage Millennial and Gen Z Mothers (Marketing to Millennials & Gen Z Series)

Webinars

Two of the largest generations in history are stepping up to the plate of parenthood and rewriting the rule book. Compared to previous generations, millennial and gen Z mothers do almost everything differently when it comes to the way they plan and shop for their households. They are overscheduled, understaffed, and more time-starved than ever before. With trillions of dollars in spending up for grabs, brands can’t afford to miss the mark – what these consumers think, feel, share, and tweet matters. During this session, Lauren Fitzgerald, Managing Partner at The Mom Complex, will share five ways your brand can win with moms of today and the moms of the next generation.

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5 Ways Marketers can Engage Millennial and Gen Z Mothers (Marketing to Millennials & Gen Z Series)

Webinars

Two of the largest generations in history are stepping up to the plate of parenthood and rewriting the rule book. Compared to previous generations, millennial and gen Z mothers do almost everything differently when it comes to the way they plan and shop for their households. They are overscheduled, understaffed, and more time-starved than ever before. With trillions of dollars in spending up for grabs, brands can’t afford to miss the mark – what these consumers think, feel, share, and tweet matters. During this session, Lacy Briney, Director of Strategy at The Mom Complex, will share five ways your brand can win with moms of today and the moms of the next generation.

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5 Ways Marketers will Adapt to Consumer Power in 2019 (Marketing Futures Series)

Webinars

Marketers have had to adapt to increasingly demanding and powerful consumers for most of the last decade. But this trend is only accelerating. Jim Nail, Principal Analyst at Forrester Research, will reveal these trends and give you practical tips on realizing them in your 2019 marketing plans.

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5 Ways the Media Landscape Will Transform Post COVID-19

Webinars

Right now, coronavirus is dominating almost all forms of media, but there's something that everyone is missing—what comes next. A PR pro with over a decade of experience, Annie Scranton will share her beliefs for what the media landscape will look like for the next two, four, and six months post coronavirus.

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5 Ways to Engage Gen Z for Life (Marketing to Millennials & Gen Z Series)

Webinars

By 2020, Gen Z will account for 40 percent of consumers and influence billions of dollars in discretionary spending. In the words of a senior marketer, “Gen Z was the first generation that could swipe before they could wipe.” They are digital natives, tech-smart, entrepreneurial-spirited, community-minded, socially-conscious and purpose-driven. In this webinar, the presenter will share insights directly from the minds and mouths of Gen Z on how to effectively engage them.

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5 Ways to Leverage Location + Mobile For Your Brand

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5 Ways to Rebuild Customer Trust in the Post-Trust Era (Marketing Futures Series)

Webinars

Your customers grew up believing that they could trust their friends, teachers, newspapers, social media feeds, brands and politicians. That’s not the case anymore. Misrepresentation, exaggerated truths, and outright fake news have become a world-wide phenomenon. Finding truth in today's world is like searching for a needle in a haystack and it is only getting harder for your customers. They are struggling with this in politics and increasingly with their brands relationships too complicating their buying decisions.

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50 YEARS ON THE FRONTLINES OF AGENCY COMPENSATION & WHAT’S NEW IN 2022

Webinars

For 50 years JLB + Partners has been evaluating and negotiating agency compensation agreements. And for 50 years the ANA has been publishing its Trends in Agency Compensation report to provide a benchmark for the most current compensation trends information; JLB has been ANA’s partner on much of that work.

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7 Mistakes Brands Make And How To Help Your Brand Rise Above The Rest

Webinars

Great branding is rare. That's because most brands - even the really big ones - make a handful of mistakes that prevent them from standing out - whether it's copying the competition, saying too much, or not knowing what their customers really care about. In this webinar, we will look at how the best brands avoid seven of the most common marketing mistakes in order to rise above the rest.

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7 Truths of B2B Marketing

Webinars

In 2014, IBM started to transform their marketing based on analytics. In the process, the brand learned seven simple but remarkably effective truths that every company can use to improve business outcomes. In this webinar the attendees will learn the 7 Truths of B2B Marketing that can transform your business.

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8 PROVEN TECHNIQUES FOR CREATING NEW NAMES

Webinars

Naming something may be the most universal aspect of business. Whether it’s a product or a service or a company name, you’ve got to call the baby something. Roughly two-thirds of all American companies, according to surveys, would prefer to do the job themselves and keep it in-house – rather than using ad agencies, naming consultants, contests or other means.

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8 Social Media Strategies Proven to Drive Marketing Results

Webinars

This webinar will explain the 8 social strategies that drive marketing results and share examples of each. Providing clear and actionable intel that can dramatically improve your marketing ROI.

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8 Ways to Go From Frustration to Success with Content Marketing (Content Marketing Month Webinar)

Webinars

Arnie Kuenn, CEO of Vertical Measures, will dive into the current state of the industry, and why research claims that the practice of content marketing has entered into a "trough of disillusionment." You will learn to combat challenges in your content marketing program and effective ways to revamp your strategy.

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9 Common Email Marketing Mistakes and How to Avoid Them

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9 Major Shifts That Will Impact Life, Work, and Culture (Brand, Creativity, and Media)

Webinars

If the last 24 months are any indication, the next 12 months will be far stranger than is possible for even the savviest among us to predict. Consumers and marketers who have already been buffeted by two years of rapid, total, and disorienting change are set to see more of the same, with brands and organizations racing to keep up. At the start of 2022, we find ourselves at an inflection point, forcing companies and marketers to be both more cautious in navigating the dangers of an unfamiliar world, and bolder in seeking out its opportunities.

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A Better Normal: Activating Live Events during COVID

Webinars

As we move toward a better normal and the event industry re-opens, it is important to understand event production challenges and successes to learn and plan accordingly. In this webinar, join the APR team and other industry experts as they discuss observations and considerations for activating live events in a safe manner.

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A Communicator’s Guide to the Neuroscience of Touch

Webinars

More than half the human brain is devoted to processing sensory experiences. Touch, in particular, is an important part of the communication process. The way we understand and interpret the world is fundamentally rooted in our physical bodies. So, how things feel drives our thoughts and behaviors, influences our comprehension and retention of information, and profoundly shapes our emotional connections. This webinar looks at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. You will learn how our sense of touch shapes what we think, and explores the science that explains why haptic brains respond so well to haptic brands.

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A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers

Webinars

Since March 2020, Meredith has conducted extensive research to understand how American women have been affected by the coronavirus pandemic. Using innovative methodological techniques, a dynamic segmentation has been developed that identifies how the perceptions, attitudes, needs, and psychological well-being of seven female consumer segments have changed as the pandemic evolves.

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A Guide to Growth Marketing During COVID-19

Webinars

The coronavirus pandemic is affecting every business differently, so there is no one size fits all approach. However there are rules of thumb that brands can keep in mind while reassessing for the coming year. In this webinar, David Rodnitzky, CEO & Founder at 3Q Digital, will share his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.

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A Marketer’s Blueprint for the Future: Capabilities to Survive and Thrive in a Dynamic Marketplace

Webinars

As marketers, it is not news to us that marketing has been going through a disruptive sea of change. The role of the marketer has shifted from building brands and driving consumer communications to commanding an essential seat in the C-suite as a leader of growth acceleration. This shift, further accelerated by COVID-19 and the related changes to consumer behaviors and attitudes, requires marketers to gain new skills, capabilities, operating models, and a modern toolkit to survive and thrive in this dynamic future. In partnership with ANA, Radically Simple Marketing launched the Marketer’s Blueprint for the Future Assessment to understand how marketers could respond to this shifting landscape and maximize value in a manner that fits their unique brand needs. In this webinar, we’ll share the results of this seminal study conducted with CMO’s and senior marketing leaders across North America to gain insight into where the marketing landscape is headed and the capabilities that will drive this future.

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