Webinars
-
Unlocking the Power of Membership: Maximizing Your ANA Benefits
Webinars September 19, 2024So you are a member of the most influential community of marketers in the world. Now what? Join us for a special session on how to get the most of the benefits and resources available to you as an ANA member and experience the power of the ANA for yourself.
view -
NERDS' Big Game Recipe for Super Bowl Success
Webinars September 18, 2024What brought NERDS Candy to Super Bowl LVIII in 2024? In this webinar, you’ll hear more about what has driven the extraordinary success of NERDS to a become a half-a-billion dollar brand in the past 5 years, propelling NERDS to the Big Game for the first time.
view -
Boost Seasonal Success With Full Funnel Marketing Strategies
Webinars September 12, 2024In this webinar, marketers will learn the benefits of a full-funnel marketing strategy, particularly during the holiday season. From feeding the top of the funnel and generating brand awareness, to driving conversions, these strategies will help you reach your goals and establish a strong start for the new year.
view -
How AI will Change Audience Planning and Buying
Webinars September 12, 2024AI is transforming creative, but it will also upend audience planning and buying as we know it. In this session, you will learn how brands are leveraging AI to better find consumers who are most receptive to the brand – whether that be creating awareness, reaching the movable middle or finding more who are primed to purchase.
view -
Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing with Digitas and Microsoft
Webinars September 5, 2024This comprehensive report features exclusive research findings complemented by insights from industry leaders and academics plus, showcases the importance of prioritizing outreach to multicultural and diverse consumers, as opposed to adopting a siloed approach, for brands and agencies alike.
view -
Mastering Gender Portrayals: The Top 10 Things Advertisers Need To Know
Webinars September 4, 2024Discover why embracing gender equality is not just the right thing to do, but also a smart business move for marketers.
view -
-
On the Hill and in the States: Virtual Town Hall Series
Webinars August 14, 2024Like politics and policy? It’s never a dull moment. Want to help the nonprofit sector? Join us for a high-level update and status check on the Hill and in the states and learn how to be involved to help shape policy outcomes. Learn the latest on postal, data privacy, and charitable giving incentives as they are advanced on Capitol Hill and at the state level. This is also your chance to become an advocate for the sector and ask important questions about any efforts that may impact policy and politics generally.
view -
ANA’s Ethics Code of Best Practices – A New Framework for Privacy, AI and More
Webinars August 1, 2024As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, we’ll explore effective strategies for marketing to older adults while avoiding common pitfalls. Senior staff from the ANA Center for Ethical Marketing will highlight relevant guidelines from the ANA Ethical Code of Best Practices. Jessica Prell, Advisor, Fraud Prevention Programs for AARP will also share insights on prevalent frauds targeting older adults and provide tips to identify, prevent, and report scams.
view -
-
AI's Impact on Agency Management: A Roadmap for Marketing Procurement
Webinars July 24, 2024Join us as we delve into practical strategies and actionable steps to effectively implement and leverage artificial intelligence, ensuring optimized and effective agency relationships.
view -
Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence
Webinars July 24, 2024Join us for an exclusive webinar where SeeHer and Comscore will unveil a groundbreaking partnership, introducing an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
view -
Ace Back-to-School Shopping: LTK's Textbook for Success
Webinars July 11, 2024Prepping for the Back to School season? Join LTK to gain valuable insights from the recent LTK Back to School 2024 Shopper study, including trends in top-shopped categories by generation.
view -
FUNdamentals of Ethical Marketing: Strategies for Reaching Older Adults
Webinars July 11, 2024As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, we’ll explore effective strategies for marketing to older adults while avoiding common pitfalls. Senior staff from the ANA Center for Ethical Marketing will highlight relevant guidelines from the ANA Ethical Code of Best Practices. Jessica Prell, Advisor, Fraud Prevention Programs for AARP will also share insights on prevalent frauds targeting older adults and provide tips to identify, prevent, and report scams.
view -
From Clicks to Conversions: Mastering the Art of Location Intelligence with Foursquare
Webinars July 10, 2024In this webinar, Foursquare will provide a playbook for how modern marketers can measure the full impact of their advertising on consumers’ real-world behavior, tapping into the latest innovations in location intelligence.
view