Webinars | Marketing and Advertising Industry Events: 2023-2024

A New Era of Personalization: Global Benchmarks & Best Practices

Webinars

While historically personalization and DCO were largely focused on display—video, driven by innovations in CTV and mobile, has changed the game completely. Learn how the world’s top brands are building these experiences across devices, and how they are navigating compliance constraints to create successful long-term strategies. This session will talk through benchmarks, best practices, and predictions for the future, including:

view

A Playbook Approach to B-to-B Sales & Marketing Alignment

Webinars

B2B companies often see a clear divide between marketing strategy and what salespeople are saying in conversations with customers. Bridging this “sales conversation divide” is a critical step to creating sales and marketing alignment that leads to business outcomes. In this webinar, you will learn how other B2B marketing leaders utilize a sales playbook approach to eliminate the sales conversation divide though sales-ready content, tools, and training.

view

A Practical Guide to Cross-Channel Optimization

Webinars

Marketers in 2017 need to be nimble, flexible and fast moving to take advantage of new opportunities and make data-based decisions. But it’s not always that simple, many advertisers miss opportunities by shifting too quickly or giving up on high potential platforms before a rigorous testing approach has been implemented. In this webinar, we'll talk about media planning and methodologies that will help determine the right attribution across platforms and give marketers the right questions to ask before making budget shifts.

view

A Prankster and Marketer’s Perspective on Advertising Insights

Webinars

Most marketers appreciate that human insights are the bedrock of effective advertising. But how do we mine for a golden insight in a riverbed of “fool’s gold”?

view

Abandoned Cart Emails: How to Encourage Customers to Complete their Purchase

Webinars

During these challenging times, it’s even more important to maximize every potential dollar. Join us to get expert tips on how to take your cart abandonment strategy to the next level.

view

ABM: It is about the destination, not the journey (B2B Marketing Series)

Webinars

view

Account-Based Marketing: Engaging Your High-Potential B-to-B Prospects

Webinars

Advancements in tools and technology have brought account-based marketing back to the forefront. And this highly targeted approach that identifies the most ideal target companies for your business and markets to them one-to-one, will be top-of-mind for many B-to-B marketers in 2017. In this webinar, we will uncover insights and strategies to building affection, relevance and trust with your top B-to-B prospects and customers through the key tenets of account-based marketing. We will discuss how to leverage data to build a robust targeted customer list and then how to engage them through relevant channels and content – truly delivering the right message to the right audience at the right time.

view

Account-Based Marketing: The Key to Driving ROI

Webinars

According to a recent study from SiriusDecisions, 90% of B2B marketers surveyed consider Account-Based Marketing (ABM) a B2B “must-have”. However, many marketers have yet to fully adopt this process as a business driver. This webinar will address why ABM is quickly becoming the B2B strategy of choice using real business case studies as proof. Attendees will hear how by utilizing ABM, brands are able to generate more business revenue, plus elevate the impact and importance of marketing within their organization.

view

Achieving Effectiveness, Engagement and ROI on Radio

Webinars

Through an influx of data based platforms, marketers are now able to reveal insights and demonstrate radio’s effectiveness to influence a consumer’s path to purchase. In this webinar, you will learn how it is now possible to measure attributable results for radio advertising, hear about the insights specific brands have taken away from their campaign studies and learn how radio can play a meaningful role for brands in virtually any category of business.

view

Achieving Intentional Inclusivity in Email Design

Webinars

Creating emails that work for everyone is a daunting task and better yet, confirming that the email worked as intended is even more challenging. It’s important for marketers to understand how to create accessible emails and the steps it takes to be successful. Advocating for accessibility starts with the brief, and requires decisions be made through the design, development and testing phase.

view

Active International: Cross-Device Marketing in Today’s Digital Environment

Webinars

Apple’s recent release of Safari 11 has effectively eliminated the remaining loopholes for 3rd party cookie targeting and tracking on iOS devices. With Apple estimating to handle more than 60% of mobile browsing and over 80% of mobile email opens in the US, it’s imperative that marketers both understand these implications and adjust for them in their digital marketing strategies. Consumers’ growing usage of multiple devices creates an unstructured path of micro-engagement moments and the role that they play is now critical to effectively deploying marketing investments. Marketers must have the tools to aggregate these engagements across all of their marketing channels to provide the best customer experience and properly attribute sales revenues

view

Ad Views, Endpoints, and Everything in Between

Webinars

In this webinar, Effectv’s Travis Flood, Director of Consumer Insights, and FreeWheel’s Sabrina Alimi, Executive Director of Advisory Services, discuss the current TV landscape and offer insight into reaching audiences based on the latest data analyzed in Effectv’s TV Viewership Report and FreeWheel’s Video Marketplace Report.

view

Adapt or Die: What Marketers Need To Know In The Digital Age

Webinars

In this webinar, you will learn best practices and common pitfalls from CMOs on how they assess, develop and guide their organizations' digital marketing operations.

view

Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management

Webinars

As social distancing has brought many live gatherings to a halt for the foreseeable future, brands are forced to reimagine their experiential marketing strategy. In the sprint to pivot interactive efforts to digital and mobile platforms, brands must seize the opportunity to measure how their experiences influence consumers’ attitudes and long-term purchasing behavior.

view

Addressability: Breathing New Life Back into TV with Insights and Accountability

Webinars

The holy grail of targeting the right audience at the right time — at scale. For years, advertisers and agencies have bought both TV for its scale and digital for its targeting, but now Addressable combines the benefits of both. Learn what’s working… and what’s not. Plus, gain some insights on how to better refine targets. In addition, attendees will hear findings from a special report from Advertiser Perceptions on industry trends in addressability.

view

Addressable Advertising: What Marketers Need to Know

Webinars

In this webinar, you will learn how to leverage addressable advertising for better targeting and to help eliminate waste from TV ad spend.

view

Addressable Enters the Mainstream

Webinars

The industry has evolved with the increased convergence of TV and digital giving rise to new marketing priorities and complexities. Addressable meet the needs of the marketplace but how are advertisers executing addressable strategies across both linear and streaming today? This session will cover the latest findings from a survey of the marketplace on the current and future state of addressable.

view

AdTech Billable Events & Where Digital Media Budgets Leak

Webinars

Why is knowing your Billable Event critical to your online advertising strategy? If you are buying fruit, are you paying for the number of apples that leave the farm or the number of apples that arrive to you? If 10% of the apples were lost, damaged and/or ruined in transit, should the buyer be paying or should the transporter be penalized? In digital advertising, it is commonly accepted that the supply chain is complex with nuances at every stage. Quality control measures like ad-verification and measurement have to work with those nuances and stages in mind. Marketers must know when their measurement of quality metrics like content adjacency, viewability, and non-human traffic are based on the stage of ad auctions or ad delivery. Join us for more valuable insight on this important topic.

view

Advancing Your Analytics Culture to Supercharge Your Company’s Performance

Webinars

Wondering why, despite having the latest, cutting edge analytics tools and building out a sophisticated data lake, you aren’t achieving the business result improvements you expected? Overwhelmed by having to select and implement complex measurement and data solutions and concerned about the payoff?

view

Advertising and Media Will Help Lead Us Through This; Trust and Transparency Will Be Key

Webinars

America needs strong, trusted brands now more than ever. Advertising and media not only helped galvanize the national identity and American Dream that we share today, but has helped get us through many national crises over the years – including the First and Second World Wars, Spanish Influenza, the Depression, 9/11 and the Financial Crisis. We can do it again, and trust and transparency will be critical. We need to move forward with maximum effect and issues like digital ad fraud, undisclosed payments and opaque business models only hold us back. Simulmedia CEO Dave Morgan will discuss these issues and actions that advertising and media can take to lead through this crisis to maximize trust and transparency for all.

view