Webinars
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Reaching Millennials Through Music – What Marketers Need to Know
Webinars June 11, 2014This webinar will provide the insights marketers need to know about how to reach the millennial consumer more effectively through music.
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Creative in the Age of Data
Webinars May 21, 2014In this webinar, Google will discuss how you can bring your programmatic strategies from your media buy into your creative message, using audience and environmental signals to ensure you're showing the right message to the right person.
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"Bot Fraud" and How to Protect Your Company & Your Brands
Webinars May 13, 2014This webinar will cover the growing issue of "bot fraud" and what advertisers can do to protect their brands
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Digital Video Expected to top $4 Billion– But How Do We Measure It?
Webinars April 30, 2014In this webinar, Microsoft will share five practical insights to help brands better understand how digital video campaigns can complement standard TV campaigns to get the most out of their marketing dollars.
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8 Social Media Strategies Proven to Drive Marketing Results
Webinars April 23, 2014This webinar will explain the 8 social strategies that drive marketing results and share examples of each. Providing clear and actionable intel that can dramatically improve your marketing ROI.
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Leveraging Smarter TV Advertising to Drive Purchases
Webinars April 9, 2014In this webinar, discover top ways use data and targeting to drive greater results for your TV advertising.
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TED 2014: What Marketers Need to Know
Webinars April 2, 2014This webinar will not only cover some of tremendous sessions at the conference but also the hallway conversations, and sidebars that enhance an already impressive agenda.
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Specialized Agencies: Taming the Wild West
Webinars March 28, 2014In this webinar, we will discuss the increased importance of interactive and non-traditional off-line channels in delivering real value.
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SXSW 2014: What Marketers Need to Know
Webinars March 26, 2014In this webinar you'll learn what was shared at the gathering of some of the brightest minds in emerging technology.
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Marketing2020 — Organizing for Growth
Webinars March 19, 2014In this webinar you learn how CMOs, CEOs and other marketing leaders can align their strategy, structure, and capabilities to build their brands and generate growth in the years ahead.
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SAG-AFTRA Commercials Contract: Common Myths and Mistakes
Webinars March 18, 2014This webinar will cover a few of the common mistakes advertisers and agencies make when producing under the SAG-AFTRA Commercials Contract.
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How Procurement Executives Can Help Manage Marketing Spend
Webinars March 14, 2014In this webinar, Steven Wales, chief operating officer of Decideware, along with a client member of the ANA, will discuss the five key stages in the lifecycle that marketers have with their agencies and how you can apply techniques and tools to generate an efficient return on your marketing investment.
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Leveraging Digital Data For Growth
Webinars March 12, 2014In this webinar, you will learn how this balance begins with analyzing internal and external data to get a clear picture of the individual customer and all of his or her interactions with the brand.
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How To Save Money Within the Advertising Production Budget
Webinars February 28, 2014In this webinar, Valarie and John will share their insights on how you can save, in "more ways than one." Additionally, they will have some special guests join them during this hour-long webinar to talk about such topics as decoupling and state production tax incentives.
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The State of Real-Time Marketing
Webinars February 26, 2014In this illuminating webinar, eMarketer will examine the big-picture challenges with real-time marketing, revealing what this trend means—and doesn't mean—as it changes the creative process, social media strategy, television advertising and more.
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Creativity: Changing the Way Brands Market to Consumers
Webinars February 19, 2014This webinar will explore the trends that have changed the way brands are engaging with and talking to consumers. Through several examples you'll learn how brands can implement new creative strategies and trends designed to effectively market to consumers.
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