Webinars
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The Developing Law of Drones – Marketing’s New Frontier
Webinars March 10, 2015This webinar identifies a new area of concern for marketers - the development of drones as a media/delivery system for marketers
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Brand Activation Demystified: Relationship Marketing
Webinars March 10, 2015Companies who achieve success in their consumer recruitment efforts can often be left with an interesting challenge: How to sort through and make sense of the mounds of consumer data they now have. In this session, you’ll learn how to effectively gather consumer data through relationship marketing vehicles such as loyalty & rewards programs, sweepstakes, contests and eCRM communications.
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Brand Activation Demystified: Promotion Marketing
Webinars March 3, 2015Marketing is becoming more of a science than an art. Creativity certainly has a role but now we have the ability to measure and understand the difference it makes.
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Increasing ROI with Programmatic
Webinars January 30, 2015In this webinar, Michael Greene, Director of Research – Audience Science will discuss why limited transparency and uncertain data ownership are hampering advertisers' ability to succeed with programmatic and how advertisers can best work with their agencies and technology providers to take back control.
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Programmatic Buying – Real Time Buying, Real Time Legal Problems
Webinars January 13, 2015This webinar will help participants learn what the key legal issues are raised by the increasingly programmatic advertising environment
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The FTC's Operation Full Disclosure: What You Need to Know
Webinars November 18, 2014This webinar will help participants learn what the FTC's Operation Full Disclosure could mean to them
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