Webinars
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Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard
Webinars June 3, 2015This webinar will share in-market campaign data and insights from MasterCard, AT&T, The Coca-Cola Company and Walmart from the MMA’s SMoX Study.
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Payment Innovation: What Marketers Need to Know
Webinars May 27, 2015In this webinar, MasterCard will present the evolution of payments in response to consumer needs, changing technologies and the convergence of the digital and physical worlds.
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5 Tactics to Enhance Customer Interactions on Social Media
Webinars May 13, 2015In this webinar, participants will discover actionable ways to make the most of their brand's comments, shares, likes, and retweets with both current and potential customers.
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Brand Activation Demystified: Content, Social Proof and the Path to Loyalty
Webinars March 31, 2015In this webinar ReadyPulse CEO Dennis O'Malley will talk about the rise and impact of "social proof” with the Loyalty Loop, and the important role content plays in that journey. Emphasizing both popular social activations today (what works, and what doesn't) with some potential scenarios on what's potentially ahead for marketers from a consumer sentiment, market complexity, and compliance environment.
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Brand Activation Demystified: From Ignored to Engaged--Connect With Your Brand's Audiences on Social Media
Webinars March 31, 2015Compelling social media content can serve as the most forward expression of a seemingly "quiet" brand. Join this session to learn an impactful approach to creating a social strategy for brands that aren't naturally engaging and how effective content can fortify a brand's social identity.
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Brand Activation Demystified: Experience Design--A New Era in Experiential Marketing
Webinars March 24, 2015If billions of dollars in spend are any indication, the marketing industry is more invested in experiential than ever before. But while marketers are spending big on creating B2B and B2C experiences, building meaningful engagements in an increasingly cluttered space remains a struggle for many.
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Brand Activation Demystified: Demystifying Shopper Strategy
Webinars March 17, 2015Strategy: one of the most abused words in the marketing lingo. We all use it, yet, when pressed, few can provide a clear definition for it, let alone explain how to consistently develop solid strategies.
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Creating a Digital Ecosystem with Marketing Automation
Webinars March 13, 2015In this webinar, Jack Thurston, William Blair's director of digital marketing, will discuss how the firm is building a digital ecosystem through marketing automation, CRM, social media, and the Web to create a holistic client experience across their digital properties.
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