Webinars
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From Engagement to Growth: The Connected CRM Blueprint for Modern Marketing
WebinarsDiscover how Connected CRM helps brands turn customer engagement into measurable business growth by unifying data, personalization, and performance measurement.
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From Operations to Strategy: Elevating Marketing Ops as a C‑Suite Partner
WebinarsAttendees will gain practical insights into how operational excellence, data-driven frameworks, and disciplined governance can elevate marketing operations from execution to influence.
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From Passion to Performance: Gaming's Power in Inclusive Marketing
WebinarsMobile gaming is the rare channel where attention isn’t rented—it’s earned through habit, fandom, and daily repetition, creating a performance environment where identity, community, and conversion collide. This session opens with real player perspectives on what feels authentic in mobile-first play and social gaming environments. Then we go straight to the metric question: mobile gaming delivers growth audiences reach at scale with emotional engagement that other channels can’t replicate. Breakthrough research by urVETTED reveals that culturally fluent mobile gaming activations drive over 50% higher brand recall, along with greater attention, engagement, and purchase intent, than major social media platforms using the same creative. AI makes the bridge from culture to conversion actionable by identifying which portions of a brand’s audience are gamers, pinpointing where gaming attention concentrates, and aligning placements and creator ecosystems to those signals so activations feel native and measurable.
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From Storytelling to Outcomes: Mattress Firm’s Data-Driven TV Creative Strategy
WebinarsFrom Storytelling to Outcomes: Mattress Firm’s Data-Driven TV Creative Strategy
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FTC Year in Review
WebinarsDuring this session, we will provide insight into the FTC’s stated priorities and enforcement actions in 2025. We will also share insights and trends we have observed that should help to shed light on what 2026 will look like at the Commission.
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Happy New Year! 2026 B2B Digital Marketing Predictions & Resolutions With Professor Lou Cohen (B2B Marketing Webinar)
WebinarsThe B2B Webinar Series features industry experts sharing actionable insights and best practices to elevate your marketing efforts. Open to all ANA members, this session will reflect on key lessons learned and spotlight proven strategies in B2B marketing.
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Heart, Humor & Hype: How Panda Express Turned Storytelling into a 360° Brand Experience
WebinarsIn this session, Panda Express and Opinionated share the inside story of how the “Have You Eaten Yet?” campaign used heartfelt cultural storytelling, karaoke-singing aunties, and a clear, confident brand position to turn a simple idea rooted in care into an emotionally resonant, category-defining moment.
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High Stakes, High Impact: LinkedIn’s Bold Leap Toward Full Funnel Growth with Commercial Analytics
WebinarsThis webinar features LinkedIn’s measurement team and Analytic Partners’ Katy Adcock as they share how LinkedIn Sales Solutions transitioned from last-click to full-funnel marketing using Marketing Mix Modeling (MMM). The session highlights how the team aligned cross-functional stakeholders, overcame skepticism, and used data to drive ROI and business impact. Attendees will gain practical insights into measurement adoption, internal alignment, and maximizing value under constraints.
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How Agencies Can Bring Accountability to Your Campaign Spend with Mastercard
WebinarsThis webinar pulls back the curtain on agency financial operations – and shows how agencies that embrace invoice-to-pay automation deliver smarter spend management, clearer reporting, and better outcomes for the brands they serve.
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How Blue Cross Blue Shield Fosters Health Inclusion Through the Power of Targeted Marketing
WebinarsResearch shows that improving health outcomes begins with addressing health challenges through improved health literacy. This approach helps lower the costs to serve different communities while improving the quality of care delivered. This case study from Blue Cross Blue Shield of Massachusetts offers practical strategies and a helpful framework to guide brands in supporting and connecting with local communities.
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How Brands Can Stay Ahead of an Evolving Streaming Landscape – A Harris Poll & Tubi Study
WebinarsTubi and Harris Poll break down key insights from The Stream 2025: Audience Insights for an Evolving Landscape, exploring how shifting behaviors are reshaping ad-supported streaming.
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How CARE Leverages Social Media and Strategic Marketing to Advance Global Public Health Outcomes
WebinarsIn today’s inclusive and digital world, strategic marketing has the power to bridge gaps in health access and outcomes—especially when it’s culturally grounded and community-driven. In this session, global humanitarian organization CARE shares how it uses social media and behavior-based marketing to reach multicultural communities with life-saving information and drive measurable improvements in public health outcomes, from maternal health to vaccine confidence.
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How Category Entry Points Are Fueling Brand Growth
WebinarsHow Category Entry Points Are Fueling Brand Growth
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How Retail Data & AI-Driven Creative Drive Smarter, Higher-Performing Campaigns
WebinarsLearn how dynamic creative, localized offers, and AI-driven optimization unlock new levels of efficiency, relevance, and performance for brands looking to grow in the modern retail media landscape.
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How to Connect With Marketers Facing The Same Industry Challenges Through ‘ANA Verticals’
WebinarsDiscover how ANA Verticals connects marketers within the same industry to share insights, tackle shared challenges, and build stronger, more relevant peer communities across AI, data, measurement, media, and talent transformation.
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How to Leverage Creative Science to Drive Brand Performance with Uber
WebinarsIn this session, we’ll explore Creative Science, Kargo’s trademarked approach that fuses premium creative with data to deliver measurable, full-funnel impact. Learn how real-time optimization, contextual signals, and audience insights can turn your creative into a strategic advantage.
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How to Win Brand Visibility in the Age of AI Search
WebinarsJoin this expert-led discussion on how AI-powered search and large language models (LLMs) are fundamentally changing how consumers discover, evaluate, and trust brands.
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