Webinars
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The AI Advantage: How Marketers Can Drive Impact Today and Win in an AI-Driven Future
WebinarsAs AI transforms both how marketing gets done and how consumers discover and engage with brands, join Chalice leaders Ali Manning and Tylynn Pettrey for a candid discussion on where AI is creating value today and what marketers must do to stay ahead of what's next.
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The Anatomy of an Award-Winning Entry: ANA Awards
WebinarsThis session demystifies the awards submission process from start to finish. Discover how to choose the right awards to elevate your brand, identify the perfect category fit, and craft a compelling case study that resonates with judges. Whether you’re entering for the first time or refining your next big win, you’ll walk away with practical strategies to make your submission rise to the top.
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The Art of the Opt-In: The New Rules of Email Growth, Trust, and Engagement (EEC Webinar Series)
WebinarsThis Email Excellence Webinar, brought to you by the Email Excellence Center, highlights the critical role of email as a powerful marketing tool, communications vehicle, and branding asset. Join us to explore how email continues to shape marketing strategies, drive engagement, and enhance brand visibility in today's digital landscape.
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The Attention Crisis: How Brands Stand Out in an Overloaded World
WebinarsJoin A&G CEO Andrew Graff and Kiran Smith, CEO of Norwegian Cruise Line, for a conversation on how brands earn attention and stand out in today’s overloaded creative and media landscape by balancing brand and performance marketing and focusing on what truly drives impact.
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The Current State of the Multicultural Marketing Function
WebinarsThis report provides a comprehensive, marketer-focused narrative of the ANA’s benchmarking study on the state of the multicultural marketing function. Drawing directly from survey findings, it walks readers through how organizations structure, resource, and perceive multicultural marketing today, highlighting eight key findings that reveal current practices, pressures, and opportunities. The report is designed to give senior marketers a clear, linear understanding of where the industry stands and why multicultural marketing remains a critical, evolving component of modern marketing organizations.
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The Future of MMM is Here — Powered by Causal AI and Large Transformer-Based Models
WebinarsThe Future of MMM is Here — Powered by Causal AI and Large Transformer-Based Models
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The Future of the Media Organization: How Leading Brands Are Transforming for Tomorrow
WebinarsBased on insights from a global survey of senior media leaders, this webinar will present findings from new joint WFA & mediasense research on how brands are rethinking the structure and operation of their media organizations - and highlights where the greatest opportunities for transformation lie.
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The Global Data Landscape: EU Privacy, DPF, and Key Watchouts for Marketers
WebinarsIn this webinar, senior staff from the ANA's Center for Ethical Marketing will be joined by the U.S. Department of Commerce to talk about key developments in globally marketing and cross-border data flow involving the Data Privacy Framework. Additionally, we'll share best practices, ethical considerations and practical uses for participants to learn from and use in their own global marketing campaigns.
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The Hidden Costs of Creator Marketing: What Every Brand Should Know — Featuring L'Oréal
WebinarsSpending big on creators but lacking control? Discover where the money goes—and how leading brands are fixing the gaps. Learn practical ways to reduce waste, strengthen governance, and take back control of your creator marketing investment.
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The Missing Ingredient in Most First-/Zero-Party Data Strategies? Effective Consent Management.
WebinarsThe Missing Ingredient in Most First-/Zero-Party Data Strategies? Effective Consent Management.
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The Modern Performance Agency: How Technology Is Reshaping Agency Value
WebinarsIn this session, Net Conversion will pull back the curtain on how technology is transforming the modern performance agency. You’ll get an inside look at the custom-built tools and automated processes they use to streamline campaign management, generate deeper insights, and drive better results for clients.
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The New Brand Loyalty: How to Build Gen Z & Alpha Fandoms with Abercrombie & Fitch
WebinarsFandoms don’t just reflect culture—they create it—especially for Gen Alpha and Gen Z, where they shape identity and drive brand loyalty. In this action-led session, SuperAwesome and Abercrombie & Fitch share practical strategies to build, grow, and sustain fandoms across the full lifecycle—from discovery to long-term engagement and reactivation—so you can spark connection, deepen engagement, and create lasting relationships with younger audiences.
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The New SAG-AFTRA Commercials Contract
WebinarsThis ANA Legal Webinar will cover what our members need to know about the changes in the new three-year agreement between SAG-AFTRA and the advertising industry and what marketers must understand before working with talent.
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The Road to Marketing Mix Modeling (MMM): Building a Measurement-Ready Data Foundation
Webinarsn this webinar, you’ll discover how one brand transformed their data infrastructure to successfully implement Marketing Mix Modeling (MMM). Whether you’re just beginning or looking to improve your data foundation, this session offers actionable strategies to help you build a stronger, more effective measurement framework.
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The State of Social 2026: Decoding Social Shifts For Your Brand And Business
WebinarsJoin The Social Lights and General Mills to decode what’s next for social through a marketer’s lens zooming into the human behaviors, values and needs shaping the coming year in internet culture.
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The U.S. Advertising Market: 2025 Recap and 2026 Forecasts
WebinarsThe U.S. Advertising Market: 2025 Recap and 2026 Forecasts
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TV Measurement Hits Prime Time: Smarter Data, Bigger Impact
WebinarsDiscover how cutting-edge innovations in TV measurement are transforming how brands connect media to business outcomes.
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Unlock More Value: A Sneak Peek at 2026 Membership Benefits
WebinarsIn this quick 30-minute overview, the ANA membership team will cover how to log in, plug in, and check in and some best practices to fuel your growth as a marketer in today’s changing world —plus give you an exclusive look at what’s coming in 2026 for ANA members.
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Unlock the Next Chapter in Programmatic Transparency
WebinarsJoin us for a fast-paced, insight-rich session that goes beyond the headlines to decode the latest programmatic transparency benchmark data and reveal how leading brands are closing the $21.6 billion efficiency gap.
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