Webinars
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Production at the Speed of AI: Scaling Creative Without Sacrificing Trust
WebinarsJoin this session to learn how to harness AI to produce high-impact creative at unprecedented speed—delivering campaigns in weeks instead of months—while maintaining brand trust, safeguarding IP, and ensuring creative excellence every step of the way.
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Programmatic Insights to Accelerate Your 2026 Strategy
WebinarsThe Q4 2025 ANA Programmatic Transparency Benchmark is here, providing the year-end intelligence you need to sharpen your programmatic approach and drive success in 2026.
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Programmatic Insights to Finish 2025 Strong and Power 2026 Strategy
WebinarsJoin us for an essential strategic briefing that cuts through the noise to reveal the most actionable insights from the latest benchmark data. Discover how brands are leveraging Q3 learnings to optimize their programmatic investments and set the foundation for stronger performance in 2026.
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Programmatic Signals to Strengthen Your 2026 Strategy
WebinarsJoin us for a 30‑minute executive briefing on the Q1 2026 ANA Programmatic Transparency Benchmark that previews the most important trends emerging from the first quarter of 2026. We’ll examine how advertisers are navigating shifting market conditions, rising quality expectations, and early‑year optimization decisions — and what the data is beginning to reveal.
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Programmatic Transparency in 2025: Actionable Insights from the New Q1 ANA Benchmark Report
WebinarsThis timely webinar cuts through the complexity of the newly published data to reveal how the programmatic landscape has transformed and where the $20 billion opportunity now exists for marketers ready to take control of their supply chain.
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Protecting Measurement Quality in a Post-AI World: MRC
WebinarsMeasurement in advertising has faced significant disruption and complexity in recent months, making it increasingly difficult for advertisers to navigate. In this webinar, experts from the Media Rating Council will break down trustworthy and verified measurement practices—from basic metrics like impressions to advanced metrics like attention and brand safety—offering clarity and guidance amid the evolving landscape.
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Q2 2026 ANA Programmatic Transparency Benchmark: Mid-Year Findings, Real-World Results
WebinarsGet a critical mid-year pulse on programmatic performance with the Q2 2026 ANA Programmatic Transparency Benchmark, revealing how early strategies are holding up under real-world conditions. In this 30-minute executive briefing, you’ll uncover key Q2 insights on quality, cost efficiency, accountability, and optimization effectiveness to sharpen your programmatic strategy for the rest of 2026.
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Real Talk with the Regulators (Self and State): Key Issues, Compliance and Risks for Advertisers
WebinarsThis ANA Legal Webinar will explain how in-house counsel, business leaders, marketers and creatives can work together to build an advertising and marketing strategy that’s both daring and compliant with both state law and self-regulation.
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Replacing Intent Signals and First Party Data in the Answer Engine Age
WebinarsReplacing Intent Signals and First Party Data in the Answer Engine Age
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Send In The Clones: Scaling Emotional Connection with AI-Powered Creativity
WebinarsIn this session, we’ll share insights from two years of quantitative testing comparing human and AI voices—and what those findings revealed about trust, positivity, bias, disclosure, and context. You’ll discover how Studio Resonate developed a hybrid voice strategy that blends the efficiency of ethically sourced AI replicas with the authenticity and emotional power only human voices can deliver.
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Six Surprising, Brain Science-Backed Tactics for Unbeatable Email
WebinarsA single word change in an email can boost open rates by 17%, highlighting how applying behavioral science and decision-making shortcuts can dramatically improve email effectiveness.
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Skittles Pop’d: The Sweet Spot Between Viral Culture and Brand Consistency
WebinarsWhat happens when a legacy candy brand taps a TikTok-fueled trend? You get Skittles Pop’d—a crunchy remix of the iconic treat and a Gen Z marketing masterclass. Join Ashley Gill, VP of Brand & Content at Mars Wrigley, to discover how Skittles harnessed viral behaviors, playful legal humor, and emotional contradictions to spark curiosity, drive social engagement, and fuel trial among a notoriously hard-to-crack audience.
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SMS Marketing and Outreach Roundup
WebinarsRecent enforcement actions have demonstrated that enforcement agencies are now conducting deep-dive technical audits of businesses to determine compliance with applicable law. Plaintiff’s firms are also conducting similar automated technical audits to identify tracking technologies and misconfigured banners, to support allegations that these practices amount to illegal wiretapping – and therefore a basis for thousands of demand letters. This session will analyze enforcement trends, claims from plaintiff’s firms, and provide a roadmap for ad tech best practices to mitigate a business’ risk.
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Stop Guessing, Start Converting: How Trigger Marketing Drives Smarter B2B Growth (B2B Marketing Webinar Series)
WebinarsLet’s face it: most B2B marketing waste comes from chasing the right audience at the wrong time. Spray-and-pray targeting is out — and precision-timed engagement is in. In this session, we’ll break down how trigger-based marketing flips the script on traditional demand generation. By tapping into real business signals — like new company formations, legal filings, and credit needs — you can shift from demand generation to demand identification by engaging decision-makers the moment they’re ready to act, not weeks or months too late. Hear directly from a Deluxe customer who’s using these tactics to capitalize on disruption, pivot campaigns in near real-time, and acquire higher-value customers with less waste. Plus, get an exclusive first look at brand-new research showing that trigger-based acquisition not only lowers cost-per-lead but drives longer retention and stronger lifetime value. If you’re tired of guessing and ready to start converting with data-backed timing, this session will show you how to make trigger marketing your unfair advantage.
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Stop Guessing. Start Growing. Why Most Marketing Measurement is Failing You.
WebinarsStop Guessing. Start Growing. Why Most Marketing Measurement is Failing You.
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Storytelling at Scale: How to Deliver Emotion, Engagement and Measurable Brand Impact with USPS
WebinarsFor over 112 years, USPS has brought joy to families nationwide through Operation Santa, fulfilling wishes and strengthening community ties each holiday season. Learn how to connect with multiple generations, build customer loyalty, and strengthen the relevance of your brand for today and the future.
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Strive for More 2.0: Portrayal Tips and Creative Techniques To Increase Media Value and Sales
WebinarsJoin this session to hear more about Strive for More 2.0: The Female Portrayal Guide for Growth Obsessed Marketers, which will provide the best of our overarchingly applicable findings, nuances specific to how consumers expect characters and storylines be conveyed by individual industry, and which creative tactics work best for brands.
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Synthetic Creativity: How Creative Roles Are Evolving and Why Upskilling Is the Answer
WebinarsBlending synthetic creativity with human ingenuity creates a new level of efficiency that can yield extraordinary results. This session will discuss how teams can get started using this creative blend to their advantage.
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The 2025 Impact Pulse: Smarter Media Insights for Today’s Marketer
WebinarsJoin this fast-paced 30-minute session to uncover key insights from the 2025 ANA Impact Pulse, highlighting media performance trends across channels like email, social, and paid search. Learn how to apply this data to improve strategies, track ROI, and stay ahead of industry shifts.
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