Webinars
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How Top Marketing Teams Evaluate Creative Ideas for Maximum Impact
WebinarsJoin the co-founders of BetterBriefs, global thought leaders on brief writing, and the creative director and VP of The Wall Street Journal for a highly practical session on how to get to more impactful creative ideas through better assessment practices.
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How Trust Helps Brands Navigate Uncertainty and Drive Growth with Mastercard
WebinarsWhile trust is often linked to safety and security, its role as a catalyst for creativity and progress is often overlooked. Join Cheryl Guerin as she explores how trust—when built through empathy, innovation, and authenticity—can unlock new opportunities.
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Improving Marketing Ops at Scale with athenahealth + monday.com
WebinarsIn this webinar, Karin Traina, Director of Process Improvement and Change Management, reveals how athenahealth transformed its marketing operations using Monday.com. You’ll get a behind-the-scenes look at how the team consolidated workflows, automated repetitive tasks, and gained real-time insights to drive faster, smarter decisions—all within a single platform.
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Insights from Covered California’s CMO: An Empathy-First Approach to Healthcare Marketing
WebinarsNavigating health insurance is often complex and impersonal. This presentation reveals how Covered California’s campaign is revolutionizing healthcare marketing with an empathy-first approach, grounded in a core principle: multicultural marketing is marketing. We’ll explore a creative strategy that moves beyond translation to authentic, thoughtful storytelling that deeply resonates with today's diverse audiences. By challenging the “big healthcare” narrative, we are transforming the confusing process of finding the right coverage into an empowering, human-centered experience - especially for those audiences who need the most support. Join us to discover how this strategy is making healthcare more accessible, understandable, and genuinely connected for all Californians.
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Interview with 4As CEO: What Clients Need to Hear from the Agency World Right Now
WebinarsANA EVP Greg Wright sits down with 4As President and CEO Justin Thomas-Copeland for a candid conversation on how AI disruption, staffing pressures, evolving client expectations, and the changing pitch process are reshaping today’s agency-client relationship.
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Interview with Lush: Accelerating Business Growth Through Inclusive Marketing and Strategic Insights
WebinarsIn this engaging conversation with Lush, we explore how the brand leverages inclusive marketing to unlock deeper consumer connections, enhance brand equity, and deliver measurable business outcomes.
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Interview: CEO Tom Denford on What the Trade Desk–Publicis Debate Means for Advertisers
WebinarsJoin CEO Tom Denford for a timely discussion on what the recent The Trade Desk–Publicis Groupe debate reveals about the future of AI-driven media buying, transparency, advertiser control, and the evolving relationship between brands, agencies, and technology platforms.
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Is Brand Love a Thing in B2B? Just Ask Mack (Trucks) B2B Marketing Series
WebinarsThe B2B Webinar Series features industry experts sharing actionable insights and best practices to elevate your marketing efforts. Open to all ANA members, this session will reflect on key lessons learned and spotlight proven strategies in B2B marketing.
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Is Inaccurate Data Undermining Your Marketing Profitability?
WebinarsIs Inaccurate Data Undermining Your Marketing Profitability?
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Just What the Doctor Ordered: How CX Can Move People (and the Bottom Line) B2B Marketing Webinar Series
WebinarsThe B2B Webinar Series features industry experts sharing actionable insights and best practices to elevate your marketing efforts. Open to all ANA members, this session will reflect on key lessons learned and spotlight proven strategies in B2B marketing.
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Keeping Up With Made in the USA
WebinarsThe power and appeal of marketers claiming U.S. origins are greater than ever. This program will track the latest litigation and enforcement developments and best practices for making claims of “Made in the USA”.
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Kids, Teens and Tomorrow’s Rules: Navigating Privacy, Advertising and Platform Risk
WebinarsThis webinar will break down the latest COPPA and CARU developments, emerging state level requirements, and the real world risks shaping how companies communicate with kids and teens.
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Leveraging Cultural Insights for Advertising: Metrolinx’s Campaign to Reach Canada's Newcomers
WebinarsJoin us for an in-depth look at Metrolinx's Discover the Journey campaign, the 2024 ANA Multicultural Excellence Award Grand Prize Winner in the Rising Multicultural Segments category.
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Logitech Presents Women Who Master
WebinarsHow Logitech Drove Brand Affinity and Growth at Scale What happens when a brand tackles a real business challenge with research, partnerships, and inclusion? In this session, Logitech shares how its ‘Women Who Master’ initiative didn’t just shift perceptions around women in STEM, but also built brand affinity, loyalty, and long-term growth. Join us to learn how insight-led storytelling, ecosystem partnerships, and authentic representation can drive measurable business impact, no matter your category.
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Marketing Jobs Uncovered: Trends and Opportunities in the U.S. Job Market
WebinarsIn this session, join Michael Wright, Managing Partner at Taligence, as he examines real-time jobs data to uncover trends in marketing roles, remote work, and the rise of dual roles. Discover the truth behind the marketing jobs landscape with insights grounded in real-time data, not outdated surveys.
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Marketing Touchdown: How the NFL Grew Latino Fandom Through Inclusive Storytelling
WebinarsJoin us for an in-depth look at "Por La Cultura" a 2024 ANA Multicultural Excellence Award winner in the Sports/World Cup category, developed by the NFL in partnership with Chemistry Cultura.
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Marketing Under Fire: Navigating False Discounts, “Junk” Fees, Email Marketing, and More
WebinarsThis webinar will break down the latest developments in pricing, fee disclosures and email campaigns and highlight where companies are most at risk, and offer practical guidance on how to adapt.
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Marketing with Integrity, Part 1: Ethical Offers, Audiences & Inclusion
WebinarsIn this webinar, senior staff from the ANA's Center for Ethical Marketing will delve into the "ANA Ethics Code of Marketing Best Practices". Additionally, we'll share best practices, ethical considerations and practical uses and case examples for participants to learn from and use in their own marketing campaigns.
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Marketing with Integrity, Part 2: Data, Regulated Products, AI & Emerging Ethical Frontiers
WebinarsIn this webinar, senior staff from the ANA's Center for Ethical Marketing will delve into and showcase solutions, updates, and best practices from the "ANA Ethics Code of Marketing Best Practices".
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