Blogs
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Beyond Profit Podcast: A Discussion with CVS CMO Norm de Greve
Blogs October 21, 2019In 2014, when CVS made the bold decision to stop selling tobacco products in its stores, it was hailed as a powerful example of putting purpose ahead of profit. In the latest episode of Beyond Profit, CVS Health CMO Norm de Greve talks about the importance of taking a stand, how the company benefitted from banning tobacco, its latest ad campaign, and more.
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PepsiCo’s Cultural Journey to Reignite Hispanic Growth
Blogs October 21, 2019Keynote speaker Marissa Solis, VP and general manager of the Hispanic business unit at Pepsi North America Beverages, has over 20 years of marketing management, communications, and sales experience in both the U.S. and Latin American markets. The ANA's Claudine Waite had the chance to catch up with Solis to get sneak preview of her session.
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Why Instagram Stories Are a Must for Marketers
Blogs October 18, 2019Upon its launch in 2016, Instagram Stories seemed nothing more than a copycat Snapchat feature. Today there is no doubt as to the virality of this snack-able video platform feature, with some projecting the daily user total will reach close to one billion by the end of 2019.
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Be an Outsider at Work
Blogs October 16, 2019Experiential is an opportunity to prove your brand’s promise by backing up your marketing messages with concrete action. In a Q&A with Jack Morton’s Shelley Elkins, learn how they won REGGIE gold for L.L. Bean through the power of experiential.
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Woke Marketing: Why Brands Can’t Afford to Ignore Social Issues Affecting Black Consumers
Blogs October 15, 2019Pepper Miller, president at The Hunter-Miller Group, and Reginald Osborne, principal and multicultural marketing executive at the Van Osborne Group, will be featured presenters at the 2019 Multicultural Marketing & Diversity Conference, presented by Pandora. The ANA’s Claudine Waite had an opportunity to catch up with Miller and Osborne to discuss their session.
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How to Foster a Healthier, More Transparent Client/Agency Relationship
Blogs October 14, 2019Joy Mead, EVP and general manager at Blue Chip, shares her insight about trust and transparency gleaned from years working on both side of the client/agency relationship.
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California Attorney General Releases Draft Consumer Data Privacy Regulations
Blogs October 11, 2019In a very important development, yesterday California Attorney General Xavier Becerra released draft regulations for the state’s new data privacy law, the California Consumer Privacy Act (CCPA).
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Connected By Pride: A Q&A With Ricardo Aspiazu
Blogs October 9, 2019To honor Pride Month last year, Verizon released an ad showing LGBTQ+ youth calling their families and loved ones to come out to them. The ANA’s Denise McDevitt spoke with Ricardo Aspiazu, director of marketing communications at Verizon, about the spot.
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Top Contributors to the Breakdown of Trust in the Ad Ecosystem
Blogs October 8, 2019Earlier this year the ANA launched the Trust Consortium in partnership with outside counsel, Reed Smith LLC, to help address the issue of trust between marketers and the advertising ecosystem. The Trust Consortium consists of subject matter experts committed to working together to keep trust on the front burner, emphasizing transparency, integrity, and growth for the overall health and well-being of the industry.
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Shopping Behaviors: Did They Really Change?
Blogs October 7, 2019Even with a changing shopping landscape, the core of shopper behavior has stayed the same. By integrating the five stages of the customer journey, a shopper marketer will better plan what touchpoints for what purpose and in what sequence but also will be able to better integrate with brand campaigns by aligning brand and shopper communications with the requirements of each stage.
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Insight into “WestJet Christmas Miracle: Uniting Through Traditions”
Blogs October 2, 2019After WestJet’s 2019 REGGIE Award success, the ANA’s Denise McDevitt sat down with Corey Evans, senior manager of content at WestJet, to chat about the campaign. Read on to learn key insights on brand activation, longform storytelling, and setting the right KPIs.
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She Sees the Future: Q&A With Ford's Sheryl Connelly
Blogs October 2, 2019Sheryl Connelly is the futurist for Ford Motor Co., where she is responsible for identifying global trends and exploring their potential implications. Connelly, who will be speaking on Friday at the 2019 ANA Masters of Marketing Conference, was recently interviewed by ANA group EVP Bill Duggan.
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Is It Time to Take Voice Commerce Seriously?
Blogs September 30, 2019Consumers are increasingly relying on home digital assistants to provide hands-free access to everything and anything available online. From browsing to streaming, requesting and purchasing, consumers are embracing voice commerce.
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Bringing Video In-House
Blogs September 27, 2019Reaping the benefits of in-house video production requires considerable planning and work from brands as they make a host of decisions around hiring and staffing, capability selection, and team structure.
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A Data-Driven, Tech-Enabled Media Approach: A Q&A with Hershey's Charlie Chappell
Blogs September 26, 2019Charlie Chappell is head of integrated media and communications planning at The Hershey Company. He’ll be speaking at the 2019 ANA Masters of Marketing Conference, and was recently interviewed by ANA group EVP Bill Duggan.
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ANA Asks CA Governor to Veto AB 1202
Blogs September 25, 2019Yesterday ANA, and several other groups, sent a letter to the Governor of California, Gavin Newsom, urging him to veto AB 1202.
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Marketers Need to Reflect on Facial Recognition Sooner Rather Than Later
Blogs September 25, 2019Recent studies suggest that consumers don’t trust marketers to use facial recognition technology responsibly. The ANA’s Matthew Schwartz explains why it might be time for some serious self-reflection.
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Purpose Starts Here
Blogs September 24, 2019The ANA Center for Brand Purpose recently released “Discovering Brand Purpose: A Playbook for Uncovering the ‘Why’ of Your Business,” an insight-rich resource for maximizing your understanding of doing good business.
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How Advertisers Can Minimize “Out-of-Scope” Surprises
Blogs September 20, 2019The SOW provides the basis for an agency to develop its proposed staffing plan and attendant fee recommendation. In an ideal world, the annual SOW is comprehensive in nature, covering both key deliverables and the prospect of potential contingency projects.
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Media Agency Compensation Practices: New ANA Report
Blogs September 17, 2019This week ANA released a new report, “Media Agency Compensation Practices.” Here are the highlights as outlined by ANA group EVP Bill Duggan.
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