Global CMO Growth Council Working Group on Brand Experience, Creativity & Media, Hosted at Anheuser-Busch
This event is over.
BREWING PEOPLE-FIRST INNOVATION AT SCALE
Join Marcel Marcondes, US CMO at Anheuser-Busch, and CMOs from leading brands for an important group discussion on driving growth through brand innovation.
<< NOTE: THIS EVENT IS OPEN TO CMOs OR HEADS OF MARKETING AT CLIENT-SIDE ORGANIZATIONS ONLY. >>
Come together, as a community of chief marketers, to share insights and agree to actions that we can take collectively to help drive growth across our brands and the industry.
Review case studies and best practices that CMOs are deploying now to adapt their brands to consumer needs.
2. LEADERSHIP TO ACTION
Begin to activate the business systems of growth that are already driving innovation across our industry.
3. MEASURING MARKETING
Updates on the Global CMO Growth Council’s initiative to adopt a universally accepted methodology for measuring brand value.