Global CMO Growth Council Working Group on Brand Experience, Creativity & Media, Hosted at Anheuser-Busch

This event is over.

 

BREWING PEOPLE-FIRST INNOVATION AT SCALE

Join Marcel Marcondes, US CMO at Anheuser-Busch, and CMOs from leading brands for an important group discussion on driving growth through brand innovation.


<< NOTE: THIS EVENT IS OPEN TO CMOs OR HEADS OF MARKETING AT CLIENT-SIDE ORGANIZATIONS ONLY. >>
 

Come together, as a community of chief marketers, to share insights and agree to actions that we can take collectively to help drive growth across our brands and the industry.

 
1. WHAT WORKS, WHY, AND HOW

Review case studies and best practices that CMOs are deploying now to adapt their brands to consumer needs.

2.  LEADERSHIP TO ACTION

Begin to activate the business systems of growth that are already driving innovation across our industry.

3.  MEASURING MARKETING

Updates on the Global CMO Growth Council’s initiative to adopt a universally accepted methodology for measuring brand value.

 

1,200 CMOs. 4 Priorities. 1 Goal.

Business Growth



Agenda