2019 Influencer Marketing Conference

Influencer marketing is projected to be a $10 billion industry by 2020 (Adweek). More marketers are investing in it at higher levels, and reporting that the quality of customers and traffic from influencer marketing is better than from other sources. Yet influencer marketing continues to operate within a complex, rapidly-evolving ecosystem with rising levels of fraud, changing social media algorithms, and complex attribution and measurement.

The ANA’s 1½ day Influencer Marketing Conference is designed to help the industry capitalize on influencer marketing ROI while expertly navigating the hurdles.

The full-day program on Thursday, November 21 is positioned as “Brand Leaders Day.”  The agenda features brand case studies from Clorox, Frito-Lay, JetBlue, Sallie Mae, SAP, Unilever, and Volvo. It will be held at 583 PARK AVENUE (583 Park Avenue at 63rd Street, NYC, 10065).

The half-day program on Wednesday, November 20 is positioned as “Thought Leaders Day.”  The agenda includes an industry analyst, legal experts, and more. This will be hosted by Fullscreen at Warner Media (30 Hudson Yards, NYC, 10001). Please note that seats are limited for this special half-day program; secure yours when you register at https://www.ana.net/conference/show/id/INF-NOV19.

Host

Deborah Holland
Executive Vice President
Publishers Clearing House

  Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $895 for up to two members from the same company (attendees must register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $995 for up to two members from the same company (attendees must register after corporate package is purchased)


when

Start: Wednesday, November 20, 2019 at 2:00pm

End: Thursday, November 21, 2019 at 5:00pm

WHERE

583 PARK AVENUE
583 Park Avenue @63rd Street
New York, NY 10065

The full day “Brand Leaders” program will be hosted at 583 PARK AVENUE, 583 Park Avenue, at 63rd Street, NYC, 10065. You can reach 583 PARK AVENUE by subway on the F train at Lexington Ave/63rd Street, or the 4,5,6,N,Q,R trains at 59th street and Lexington Ave.

The half-day “Thought Leaders” program on Wednesday, November 20 will be hosted by Fullscreen at Warner Media (30 Hudson Yards, NYC, 10001); limited seats are available. You can reach this venue via the Hudson Yards stop on the 7 train.

Your conference registration guarantees you a seat on November 21, but does not guarantee a seat on November 20; secure yours when you register at https://www.ana.net/conference/show/id/INF-NOV19. The ANA has not negotiated a special hotel rate for this conference but you can find a list of suggested hotels here.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Conference Registration (Please also confirm if you will be attending the half-day “Thought Leaders” program on Wednesday, November 20 under REGISTRANT EVENTS below) Client-Side Tier $595 Platinum Tier $595 Gold Tier $695 Silver Tier $745 Individual N/A Nonmember $895
Registrant Events
Thought Leaders Program (This half-day program will take place on November 20, 2019 from 2pm to 5:15pm, hosted by Fullscreen at Warner Media, 30 Hudson Yards, NYC, 10001) Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember $0


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, November 20, 2019
1:30pm
- 5:15pm

THOUGHT LEADERS DAY @ WARNER MEDIA (River Room)

30 HUDSON YARDS, NEW YORK, NY

1:30pm
- 4:30pm
Registration Hours

Warner Media (River Room)
2:00pm
- 5:15pm
General Sessions

River Room
2:00pm
- 2:10pm

OPENING REMARKS

Leah Marshall
Director, Influencer Marketing ANA
River Room
2:10pm
- 2:45pm

AN ANALYST’S PERSPECTIVE ON INFLUENCER MARKETING

Jasmine Enberg is a senior analyst at eMarketer.  She will lay the foundation for the conference by sharing her perspective on the ways brands are using influencer marketing successfully. This session will cover spending on influencer marketing, key channels, rising interest in "micro-" and "nano-" influencers, best practices, and more.

Jasmine Enberg
Senior Analyst, Global Trends and Social Media eMarketer
River Room
2:45pm
- 3:20pm

NOT ALL INFLUENCE IS LEGIT: A DATA-FIRST APPROACH TO INFLUENCER MARKETING

A recent study in Adweek estimated that advertisers will lose $1.3B to fraud in 2019. To avoid this risk, it’s clear that marketers need a greater understanding of influencer marketing and best practices we can implement to ensure that we are engaging with legitimate creators with verified audiences. Join Fullscreen’s Chris Bower for a state-of-the-state on the influencer industry, a walkthrough of how to spot follower fraud, and a tutorial on using a data-first approach to ensure audience integrity.

Chris Bower
Vice President, Brand Partnerships Fullscreen
River Room
3:20pm
- 3:55pm

AVOIDING LEGAL PITFALLS IN INFLUENCER MARKETING

During this session, you will learn the latest rules governing influencer marketing, recent FTC crackdown cases, and new trends in the regulation and self-regulation of influencer marketing. This session will equip marketers with best practices and dos and don’ts for compliant influencer marketing to avoid becoming the next cautionary tale. The panel will share the latest legal trends in influencer marketing, including the rise of virtual influencers.

Laura Brett
Director National Advertising Division (NAD)
Allison Fitzpatrick
Partner, Advertising, Marketing & Promotions Davis & Gilbert LLP
Libby O'Neill
Advertising Lawyer Loeb & Loeb LLP
River Room
3:55pm
- 4:10pm
Networking Coffee Break

River Room
4:10pm
- 4:45pm

MITIGATING INFLUENCER RISK

Social media influencers can drive sales, but also carry big reputational risks that come in many forms. This session will use real-world examples to show the range of influencer risks that brands face – including criminal behavior, lifestyle controversy, political controversy, and divisive comments/hate speech. Strategies that can be used to mitigate these risks will be shared.

Benedict Hamilton
Managing Director, Business Intelligence and Investigations Kroll
Richard Plansky
Regional Managing Director – NA, Business Intelligence and Investigations Kroll
River Room
4:45pm
- 5:20pm

INFLUENCING TRAVEL WITH ONEIKA RAYMOND

Oneika Raymond (@oneikatraveller) is a travel influencer with over 80K followers on Instagram, the host of the Travel Channel’s Big City, Little Budget, and a correspondent with NBC New York. A bona fide travel junkie, her adventures have taken her to over 115 countries on 6 continents. She’s partnered with global brands including Hyundai, American Express, Coca-Cola, Sony, Dunkin Donuts, Toyota, and Lowe’s. Join Oneika as she breaks down the process of vetting and selecting brands to work with, the values and decision-making process behind those partnerships, lessons learned, and where she feels the influencer industry is headed.

Oneika Raymond
Journalist and Influencer Travel Channel and NBC New York Live
River Room
5:20pm
- 5:23pm
Conference Adjourns

River Room
Thursday, November 21, 2019
7:00am
- 4:45pm

BRAND LEADERS DAY @ 583 PARK AVE.

7:00am
- 4:00pm
Registration Hours

583 PARK AVE
8:00am
- 8:45am
Breakfast  

Arcade Room
8:45am
- 8:50am

WELCOME REMARKS

Deborah Holland
Executive Vice President Publishers Clearing House
Ballroom
8:50am
- 9:00am

POWER IN PROGRESS: HOW GEN Z POWER DYNAMICS SHAPE THE BUSINESS OF INFLUENCE

Over the last 18 months we’ve seen tremendous shifts in the ways young people wield their own influence, and what they expect from social influencers themselves. Thinking about young activists like the Parkland teens, Greta Thunberg, or content creators like Lilly Singh moving from YouTube to late night TV, it’s clear the game has changed.  Fueled by access to social media and buoyed by the collective power of the crowd, young people today feel a new sense of empowerment. Influencers and brands are navigating new power dynamics where gatekeepers recede but a network of referees demanding authenticity and accountability take their place. Using insights from our recent Power in Progress research survey, we will decode the why and how power is changing and break down what it means for marketers working with influencers today.

Mary Kate Callen
Senior Director Velocity Cultural Intelligence
Hawa Arsala
Director Velocity Cultural Intelligence
Ballroom
9:00am
- 12:30pm
General Sessions

Ballroom
9:00am
- 9:20am

OPENING REMARKS

Bob Liodice
Chief Executive Officer ANA
Deborah Holland
Executive Vice President Publishers Clearing House
Ballroom
9:20am
- 10:00am

HOW TO BUILD A WORLD CLASS INFLUENCER MARKETING PROGRAM

Influencer marketing is a hot topic these days but are you effectively integrating thought leaders into your content strategy? This session will highlight best practices and real-world case studies on how SAP has leveraged influencers to create authentic content to grow their audience and achieve tangible business results.

Ursula Ringham
Head of Global Influencer Marketing SAP, Inc.
Ballroom
10:00am
- 10:40am

UNEXPECTED INFLUENCERS: DELIVERING BIG FOR FRITO-LAY

Whether tapping USA Curling champions or partnering with esports streamers or collaborating hip-hop freestyle artists, Frito-Lay’s unexpected approach to influencer marketing comes from a deep appreciation of their consumers’  lifestyles, passion points, and aspirations. Learn how Frito-Lay builds brand advocacy by starting with the audience first, and asking the all-important question: What do our consumers care about, and who are the influencers with whom the audience truly connects, trusts, and admires? Chris Bellinger, VP of Creative and Digital at Frito-Lay North America, will share how brands like Doritos, Cheetos, and Tostitos are driving successful results by leveraging influencers already entrenched into the culture of their fans.

Chris Bellinger
Vice President, Creative & Digital Frito-Lay North America
Ballroom
10:40am
- 11:00am
Networking Coffee Break

Ballroom
11:00am
- 11:40am

FRAUD & THE FUTURE OF INFLUENCER MARKETING

Join Casey for a fireside chat with eMarketer analyst Debra Aho Williamson on how brands can navigate the complexities of influencer marketing and the implications for our industry. Hear perspective on where the industry is headed, what controls and solutions are most needed, and what needs to be done industry-wide to address fraud and lack of transparency.  

Casey DePalma
Head of Public Relations, Influencer Marketing and Digital Engagement Unilever NA
Debra Aho Williamson
Principal Analyst eMarketer
Ballroom
11:40am
- 12:20pm

WILL IT CLOG? LIQUID-PLUMR INNOVATES WITH INFLUENCERS

After five years of declining sales and share performance, Liquid-Plumr's business was stuck in a clog. The brand needed to do something shocking, attention-grabbing, and extreme to stand out to consumers and demonstrate Liquid-Plumr’s power. "Will It Clog?" is an integrated campaign that pitted Vat19, YouTube influencers known for humorous and outrageous challenges, against the world’s toughest clogs. The campaign has received more than 14 million organic views to date, delivered best-in-class performance across all ad metrics, and revolutionized the way the category approaches advertising. Learn how Liquid-Plumr conceived and executed the campaign that won them a 2019 Gold REGGIE Award for Influencer Marketing, trended on YouTube, and returned Liquid-Plumr back to positive sales and share performance.

Bryan Clurman
Brand Engagement Clorox
Gabe Gordon
Co-Founder Reach Agency
Ballroom
12:20pm
- 12:40pm

HOW INFLUENCER MARKETING ACTUALLY WORKS: A RANT BY STEVE ELLIS

The marketing trade press regularly writes influencer marketing articles explaining and analyzing the advertising service. These articles create marketplace confusion as they bemoan talent fees, fake followers, and inauthentic influencers.   In this onstage rant, Steve Ellis, former CEO of WHOSAY, the largest influencer marketing agency, now a part of Viacom, will outline the 3 simple keys to doing influencer marketing the right way. 

Steve Ellis
EVP, Strategy Viacom Ad Solutions
Ballroom
12:40pm
- 2:00pm
Luncheon  

Arcade Room
2:00pm
- 4:43pm
General Sessions

Ballroom
2:00pm
- 2:40pm

SALLIE MAE INFLUENCES WITH RAPPER DEE-1

In this session, Temeka Easter will share how the nation’s leading private student lender created an in-house influencer campaign with rapper Dee-1 and leveraged his social audience to boost brand awareness and engagement with high schoolers. Learn how the partnership was executed and how Sallie Mae measured its success.

Temeka Easter
Senior Director, Brand Engagement Sallie Mae
Ballroom
2:40pm
- 3:20pm

HOW VOLVO DRIVES INFLUENCE

In this session, learn the keys to why Volvo Car USA’s relationships with lifestyle influencers have been so successful, how Volvo combats influencer fraud, and how Volvo leverages social media and the power of earned media to increase brand affinity.

Erin Silver
Head of Social Media Volvo Car USA
Ballroom
3:20pm
- 4:00pm

INFLUENCER MARKETING ELEVATES JETBLUE TO NEW HEIGHTS

One of JetBlue’s most effective marketing strategies has been to remain true to its brand mission of “inspiring humanity.” In this session with VP Marketing, Elizabeth Windram, learn how the airline known for its culture and commitment to service has leveraged social influencers across multiple lines of business to reach new target audiences and fuel awareness, engagement, and airline travel.

Elizabeth Windram
Vice President, Marketing JetBlue
Ballroom
4:00pm
- 4:40pm

LEVERAGING THE POWER OF INFLUENCERS TO STAY RELEVANT

As one of the world’s largest food, beverage, and snack manufacturers, Mondelēz brands are as iconic as they are beloved. Keeping these brands relevant to consumers is essential to Mondelēz’s success, and influencers play a critical role in this. Join Yolanda Angulo, Director, Customer Marketing at Mondelēz International, to learn how the various brands to identify social influencers for partnerships and how brand campaigns are brought to life across channels.

Yolanda Angulo
Director, Customer Marketing Mondelēz International
Kelly Amatangelo
Senior Manager, Social Media Mondelēz International
Ballroom
4:40pm
- 4:43pm
Closing Remarks

Ballroom

Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50 percent refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for "no shows."
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.