2015 ANA Digital Disruption (at CES)

ANA is pleased to partner with the Consumer Electronic Association to develop conference programming for the 2015 CES, and will be presenting Digital Disruption. Digital has completely disrupted and transformed the landscape for marketers, agencies and media companies.  Digital Disruption will bring together top industry leaders to share case studies and discuss the hottest issues in digital marketing and media. 

Digital Disruption will take place at C Space, located at ARIA, which is the official CES destination for creative communicators, brand professionals and digital advertisers.  C Space will tell the story of how content, creativity, technology, CMOs, brand marketing, influencers and the consumer come together as part of the CES universe.  Attendees will experience tailored conference programming, custom exhibits, exclusive receptions, after-hour events and networking opportunities. CES will also host dedicated shuttles between C Space at ARIA and CES Tech East and Tech West, to make the CES experience easier to navigate.

Digital Disruption will take place between January 6-8, 2015.  The conference hashtag is #ANAatCES.

When
Begins: Tuesday, January 6, 2015 at 2:00pm
Ends: Thursday, January 8, 2015 at 11:30am
Where

ARIA
3730 Las Vegas Blvd. South
Las Vegas, NV 89109

Registration

Note that Digital Disruption is a complimentary event, open to registrants of the 2015 CES.  The Consumer Electronics Association is offering ANA members a complimentary CES Exhibits Plus Pass through December 31, 2014.  To access the priority code for that pass, please email Greg Wright at gwright@ana.net.  Then register for CES at http://www.cesweb.org and then register for Digital Disruption at http://www.cesweb.org/Conference/Conference-Tracks/Digital-Disruption. ANA is not handling registration for Digital Disruption.

Agenda

Tuesday, January 6
2:15-3:15pm

CES TRENDS
Discover emerging trends as well as anticipated product and service releases going on at CES that are relevant to your business.  Don’t miss these fast-paced, need-to-know highlights. If your time on the show floor is limited, it’s a must.

Shawn DuBravac, Ph.D.
Chief Economist and Senior Director of Research

CEA (Consumer Electronics Association)
_________________________________________

Tuesday, January 6
3:30-4pm

MILLERCOORS DRIVES DIGITAL INNOVATION WITH THE STARTUP COMMUNITY
MillerCoors is a company where innovation has always been a part of the corporate culture.  As Senior Director of Digital & Media, Stevie Benjamin is responsible for leading digital innovation at MillerCoors and will share her company’s approach to working with the digital startup community.

Stevie Benjamin
Senior Director Digital & Media
MillerCoors
Chair, ANA Digital & Social Committee, Midwest chapter
_________________________________________

Tuesday, January 6
4-4:30pm

A FUTURE WORTH HAVING
Apps are eating the web. The Internet of Things will ultimately mean more internet traffic generated and consumed by machines than by humans. How will we interact with our devices when they are as smart or smarter than we are? And what does all this mean for the future of advertising?  

James Whittaker
Distinguished Engineer
Microsoft
_________________________________________

Wednesday, January 7
10:15-10:45am

MASTERCARD WORLDWIDE’S APPROACH TO DIGITAL DISRUPTION
Michael Donnelly is focused on increasing the understanding, testing, adoption and effective use of digital marketing and emerging media as integral, complimentary components in well-constructed cross media plans at MasterCard Worldwide.  Hear how MasterCard Worldwide drives digital disruption to build their brand.

Michael Donnelly
SVP, Group Head Global Digital Marketing

MasterCard Worldwide
Chair, ANA Digital & Social Committee
_________________________________________

Wednesday, January 7
10:45-11:15am

AMPLIFYING CONTENT WITH EARNED REACH
At American Licorice, media strategies are constantly being evaluated and optimized to create meaningful, personalized and relevant experiences for consumers.  Focusing on the targeted application of paid media to amplify creative content with earned reach, American Licorice is triggering brand engagement with very limited budgets.

Michael Kelly
Media/Consumer Communications Manager
American Licorice Company

Chair, ANA Media Leadership Committee, West Coast chapter
_________________________________________

Wednesday, January 7
11:30am-12:30pm

DYNAMIC DIGITAL DUO – DANA & BONIN
Dana Anderson is CMO; Bonin Bough is Global Head of Media.  Together, this dynamic duo is leading the digital disruption at Mondelez International.  These two rarely present together at industry events – so attendees are in for a delicious treat!

Dana Anderson
Chief Marketing Officer

Mondelez International

Bonin Bough
Global Head of Media

Mondelez International
___________________________________________

Thursday, January 8
9-10am

SUBWAY’S FRESH TAKE ON DIGITAL, SOCIAL, AND CONTENT
Subway is one of the world’s fastest growing franchises.  As CMO for Subway Franchisee Advertising Fund Trust, Tony Pace leads the team that has developed numerous innovative digital, social, and content programs which have put Subway and its offerings front and center with consumers.

Tony Pace
Chief Marketing Officer

Subway Franchisee Advertising Fund Trust
Chair, ANA Board of Directors  
_________________________________________

Thursday, January 8
10:15-11:15am

ERADICATING FRAUD / MAXIMIZING DIGITAL SPEND
A large portion of digital ad budgets are wasted on non-human traffic, i.e., bot fraud.  An ANA partnership with White Ops determined the level of bot fraud occurring across the digital advertising of leading marketers and provides insights to help eliminate such fraud in future campaigns. 

Michael Tiffany
Co-Founder and CEO

White Ops

Dan Kaminsky
Co-Founder and Chief Scientist
White Ops
_________________________________________