Thank you to everyone who attended the 2021 ANA Masters of Data & Technology Conference!

All available conference presentations and videos can be accessed through the Agenda.

Mark your calendars for the 2021 ANA Measurement and Accountability Conference this December 8-10!

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

• Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer, IPG
• Mayur Gupta, Chief Marketing & Strategy Officer, Gannett / USA TODAY NETWORK
• David Tucker, Senior Vice President of Strategy, MAGNA Global
• Deborah Wahl, Global CMO, General Motors Company
• And more.

Leading with Data and Technology

With changes in privacy legislation, data policies, consumer behavior, and an increasingly vast and complex technology landscape, it's easy to see why it's more important than ever for marketers to master their data and technology strategies. Yet, despite investing a third of their resources into these tools, many still struggle to maximize their investments.

At the ANA's Masters of Data & Technology Conference, attendees heard first-hand from C-suite leaders at top brands how data and technology have transformed their companies as well as the pain points and missed opportunities they encountered throughout their journey.

Attendees took away valuable insights on how these industry leaders succeeded and addressed the many challenges they faced, and how they leveraged their marketing technologies, data, talent, and processes to overcome adversity and drive growth in a post-COVID world.

Relive the conversation at #ANAdata

Find everything the ANA has to offer on data, from hands-on training, international awards program, and case studies to conferences, webinars, and face-to-face networking opportunities — all of which is designed to help you better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data issues such as data quality, privacy and governance; and emerging technologies like blockchain and machine learning. 

Help develop thought leadership and best practices related to customer-centric, data-driven marketing, including machine learning and AI. This includes the synergistic integration of CRM strategy and analytics, which together yield increased growth and profitability through the optimization of customer insights, coordinated touchpoint interactions, and corporate infrastructure.

Submit your work that exhibits outstanding achievement in marketing data analytics before September 3 for consideration for an ANA Genius Award, presented by Neustar, and see if you have what it takes to earn a share of $100,000 to donate to the charity of your choice.

Now accepting entries for 2022, the ANA International ECHO Awards celebrate exceptional data-inspired strategy, creative, and results and are one of the most coveted awards in marketing. Submit your entry before September 13 to save.

These informative publications get you up-to-speed on trends and best practices on key marketing and advertising topics. The July 30, 2021 issue focuses on data privacy, responsible use of data, and effectively using customer analytics.