About  |  Agenda  |  Speakers  |  Resources  |  Sponsors

Thank You

Thank you to everyone who attended the 2021 ANA Masters of Data & Technology Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

Save the Date

Mark your calendars for the 2021 ANA Measurement and Accountability Conference this December 8-10!

The 2021 Masters of Data & Technology Conference In Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer, IPG
  • Mayur Gupta, Chief Marketing & Strategy Officer, Gannett / USA TODAY NETWORK
  • David Tucker, Senior Vice President of Strategy, MAGNA Global
  • Deborah Wahl, Global CMO, General Motors Company
  • And more.


About the Conference

August 17-18, 2021 | Virtual

Leading with Data and Technology

With changes in privacy legislation, data policies, consumer behavior, and an increasingly vast and complex technology landscape, it's easy to see why it's more important than ever for marketers to master their data and technology strategies. Yet, despite investing a third of their resources into these tools, many still struggle to maximize their investments.

At the ANA's Masters of Data & Technology Conference, attendees heard first-hand from C-suite leaders at top brands how data and technology have transformed their companies as well as the pain points and missed opportunities they encountered throughout their journey.

Attendees took away valuable insights on how these industry leaders succeeded and addressed the many challenges they faced, and how they leveraged their marketing technologies, data, talent, and processes to overcome adversity and drive growth in a post-COVID world.

 

Relive the conversation at #ANAdata

Hosts and Speakers

Zena Arnold

Kimberly-Clark Corporation

Chief Digital and Marketing Officer

Glenn Bean

Head of Cross-Platform Measurement

Oracle

Andrea Brimmer

Chief Marketing and PR Officer

Ally Financial Inc

Jennifer Brink

Senior Director, Media

Bloomin’ Brands, Inc.

Scott Brinker

Vice President Platform Ecosystem, HubSpot

Editor, chiefmartec.com

Michael Cohen

Chief Data and Technology Officer

Marketing Evolution

Sheila Colclasure

Global Chief Digital Responsibility and Public Policy Officer

IPG

Kayla Coutts

Engagement Manager

Neustar

Kanishka Das

Global E-Business Analytics and Insights Director

The Procter & Gamble Company

Mayur Gupta

Chief Marketing & Strategy Officer

Gannett / USA TODAY NETWORK

Mark Kaline

Senior Vice President, Data & Analytics

ANA

Christopher Karpenko

Executive Director, Brand Marketing

United States Postal Service

Martin Kihn

Senior Vice President, Product Strategy, Marketing Cloud

Salesforce

Jade Kim

Senior Consultant

Analytic Partners

Bob Liodice

Chief Executive Officer

ANA

Yan Liu

CEO

TVision

Ericka Podesta McCoy

Chief Marketing Officer

Resonate

Maggie Merklin

Chief Client Officer

Analytic Partners

Ravi Patel

Director, Media Products

PwC

Raja Rajamannar

Chief Marketing and Communications Officer, and President Healthcare Business

Mastercard

Vinny Rinaldi

Head of Investment and Activation

Wavemaker

Michael Signorelli

Partner

Venable LLP

Gayle Smilanich

Director, KNA Media Operations

Kellogg

Nathalie Sun

ROI Measurement Lead

Google

Bill Tucker

Group Executive Vice President

ANA

David Tucker

Senior Vice President of Strategy

MAGNA Global

Deborah Wahl

Global CMO

General Motors Company

Melinda Han Williams

Chief Data Scientist

Dstillery

Related Resources

ANA Data & Analytics Practice

Find everything the ANA has to offer on data, from hands-on training, international awards program, and case studies to conferences, webinars, and face-to-face networking opportunities — all of which is designed to help you better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data issues such as data quality, privacy and governance; and emerging technologies like blockchain and machine learning. 

Analytics & Data Science Committee

Help develop thought leadership and best practices related to customer-centric, data-driven marketing, including machine learning and AI. This includes the synergistic integration of CRM strategy and analytics, which together yield increased growth and profitability through the optimization of customer insights, coordinated touchpoint interactions, and corporate infrastructure.

ANA Genius Awards

Submit your work that exhibits outstanding achievement in marketing data analytics before September 3 for consideration for an ANA Genius Award, presented by Neustar, and see if you have what it takes to earn a share of $100,000 to donate to the charity of your choice.

ANA International ECHO Awards

Now accepting entries for 2022, the ANA International ECHO Awards celebrate exceptional data-inspired strategy, creative, and results and are one of the most coveted awards in marketing. Submit your entry before September 13 to save.

ANA Insight Briefs

These informative publications get you up-to-speed on trends and best practices on key marketing and advertising topics. The July 30, 2021 issue focuses on data privacy, responsible use of data, and effectively using customer analytics.

Conference Sponsors

 
 
 
 
 

About  |  Agenda  |  Speakers  |  Resources  |  Sponsors