Thank You
Thank you to everyone who attended the 2021 ANA Masters of Data & Technology Conference!
Videos and Presentations
All available conference presentations and videos can be accessed through the Agenda.
Save the Date
Mark your calendars for the 2021 ANA Measurement and Accountability Conference this December 8-10!
The 2021 Masters of Data & Technology Conference In Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer, IPG
- Mayur Gupta, Chief Marketing & Strategy Officer, Gannett / USA TODAY NETWORK
- David Tucker, Senior Vice President of Strategy, MAGNA Global
- Deborah Wahl, Global CMO, General Motors Company
- And more.
About the Conference
August 17-18, 2021 | Virtual
Leading with Data and Technology
With changes in privacy legislation, data policies, consumer behavior, and an increasingly vast and complex technology landscape, it's easy to see why it's more important than ever for marketers to master their data and technology strategies. Yet, despite investing a third of their resources into these tools, many still struggle to maximize their investments.
At the ANA's Masters of Data & Technology Conference, attendees heard first-hand from C-suite leaders at top brands how data and technology have transformed their companies as well as the pain points and missed opportunities they encountered throughout their journey.
Attendees took away valuable insights on how these industry leaders succeeded and addressed the many challenges they faced, and how they leveraged their marketing technologies, data, talent, and processes to overcome adversity and drive growth in a post-COVID world.
Relive the conversation at #ANAdata
Hosts and Speakers
Glenn Bean
Head of Cross-Platform Measurement
Oracle
Andrea Brimmer
Chief Marketing and PR Officer
Ally Financial Inc
Jennifer Brink
Senior Director, Media
Bloomin’ Brands, Inc.
Scott Brinker
VP Platform Ecosystem
HubSpot
Michael Cohen
Chief Data and Analytics Officer
Plus Company
Sheila Colclasure
Global Chief Digital Responsibility and Public Policy Officer
IPG
Kayla Coutts
Engagement Manager
Neustar
Kanishka Das
Global E-Business Analytics and Insights Director
The Procter & Gamble Company
Mayur Gupta
Chief Marketing & Strategy Officer
Gannett / USA TODAY NETWORK
Mark Kaline
Senior Vice President, Data & Analytics
ANA
Martin Kihn
Senior Vice President, Product Strategy, Marketing Cloud
Salesforce
Jade Kim
Senior Consultant
Analytic Partners
Bob Liodice
Chief Executive Officer
ANA
Yan Liu
CEO
Co-founder
Ericka Podesta McCoy
Chief Marketing Officer
Resonate
Maggie Merklin
Chief Client Officer
Analytic Partners
Ravi Patel
CEO & Co-Founder
SWYM.ai
Raja Rajamannar
Chief Marketing & Communications Officer
Mastercard
Vinny Rinaldi
Vice President, Media & Marketing Technology
The Hershey Company
Michael Signorelli
Partner
Venable LLP
Gayle Smilanich
Director, KNA Media Operations
WK Kellogg Co
Zena Srivatsa Arnold
Former SVP, Carbonated Soft Drinks
PepsiCo - Member ANA CMO GGC
Nathalie Sun
ROI Measurement Lead
Bill Tucker
Group Executive Vice President
ANA
David Tucker
Senior Vice President of Strategy
MAGNA Global
Deborah Wahl
Global CMO
General Motors Company
Melinda Han Williams
Chief Data Scientist
Dstillery
Related Resources
ANA Data & Analytics Practice
Find everything the ANA has to offer on data, from hands-on training, international awards program, and case studies to conferences, webinars, and face-to-face networking opportunities — all of which is designed to help you better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data issues such as data quality, privacy and governance; and emerging technologies like blockchain and machine learning.
Analytics & Data Science Committee
Help develop thought leadership and best practices related to customer-centric, data-driven marketing, including machine learning and AI. This includes the synergistic integration of CRM strategy and analytics, which together yield increased growth and profitability through the optimization of customer insights, coordinated touchpoint interactions, and corporate infrastructure.
ANA Genius Awards
Submit your work that exhibits outstanding achievement in marketing data analytics before September 3 for consideration for an ANA Genius Award, presented by Neustar, and see if you have what it takes to earn a share of $100,000 to donate to the charity of your choice.
ANA International ECHO Awards
Now accepting entries for 2022, the ANA International ECHO Awards celebrate exceptional data-inspired strategy, creative, and results and are one of the most coveted awards in marketing. Submit your entry before September 13 to save.
ANA Insight Briefs
These informative publications get you up-to-speed on trends and best practices on key marketing and advertising topics. The July 30, 2021 issue focuses on data privacy, responsible use of data, and effectively using customer analytics.