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About the Conference

August 16-18, 2021 | In-Person and Virtual

Leading with Data and Technology

Today's marketing leaders are surrounded by more challenges than ever before. With changes in privacy legislation, data policies, consumer behavior, and an increasingly vast and complex technology landscape, it's easy to see why it's more important than ever for marketers to master their data and technology strategies. Yet, despite investing a third of their resources on these tools, many are still struggling to maximize their investments.

At the ANA's Masters of Data and Technology Conference, you'll hear first-hand from C-suite leaders at top brands on how data and technology is transforming their companies as well as the pain points and missed opportunities they have encountered throughout their journey.

Attendees will take away valuable insights on how these industry leaders have succeeded and addressed the many challenges they faced, and how they leveraged their marketing technologies, data, talent, and processes to overcome adversity and drive growth in a post-COVID world.


Join the conversation at #ANAdata

Register Now   Buy an Unlimited Virtual Corporate Package

IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours and cause delays in joining the conference.

Already Registered

Our records indicate you are already registered for this event. To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

Your In-Person Venue

Hyatt Regency Orlando

9801 International Drive, Orlando, FL 32819

For those attending in-person, we plan on offering in-person only content, including discussion groups with industry experts and networking. 

The ANA has negotiated a special room rate of $199 per night. In order to use the ANA rate, you must be registered to attend the conference. To make your room reservation, please click here. The rate is available based on hotel availability. Once the group rate is sold-out, prevailing rates apply.

Please review our safety protocols for more information on how we've committed to making the in-person experience safe and valuable for all attendees.

Visit Orlando's official website to learn about special discounts to nearby attractions, restaurants, golf courses, retail shops, and more.

Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:


Google Play (for Android devices)  |  App Store (for iOS devices)


3 Reasons to Attend


Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.


Connect with peers from businesses large and small to expand your personal network and sphere of influence.


Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

Hosts and Speakers

Zena Arnold

Kimberly-Clark Corporation

Chief Digital and Marketing Officer

Glenn Bean

Head of Cross-Platform Measurement


Andrea Brimmer

Chief Marketing and PR Officer

Ally Financial Inc

Jennifer Brink

Senior Director, Media

Bloomin’ Brands, Inc.

Scott Brinker

Vice President Platform Ecosystem, HubSpot

Editor, chiefmartec.com

Michael Cohen

Chief Data and Technology Officer

Marketing Evolution

Sheila Colclasure

Global Chief Digital Responsibility and Public Policy Officer


Mary Czarnecki

Founder & Principal Consultant

MAC Marketing Partners

Kanishka Das

Global E-Business Analytics and Insights Director

The Procter & Gamble Company

Michael Donnelly

Executive Vice President, Marketing Technology

Futures & PRAM Initiative Lead

Mike Finnerty

Senior Vice President, Marketing Solutions Global Services


Mayur Gupta

Chief Marketing & Strategy Officer / Gannett


Mark Kaline

Senior Vice President, Data & Technology


Martin Kihn

Senior Vice President, Product Strategy, Marketing Cloud


Jade Kim

Senior Consultant

Analytic Partners

Bob Liodice

Chief Executive Officer


Yan Liu



Ericka Podesta McCoy

Chief Marketing Officer


Maggie Merklin

Chief Client Officer

Analytic Partners

Lou Paskalis

Chairman of the Global Media and Data Board


Ravi Patel

Director, Media Products


Raja Rajamannar

Chief Marketing and Communications Officer, and President Healthcare Business


Vinny Rinaldi

Head of Investment and Activation


Michael Signorelli


Venable LLP

Gayle Smilanich

Director, KNA Media Operations


Nathalie Sun

ROI Measurement Lead


Bill Tucker

Group Executive Vice President


Deborah Wahl

Global CMO

General Motors Company

Erin Yasgar

Global Marketing and Agency Strategy Team Lead

Prohaska Consulting

Conference Sponsors


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