BAA Chicago Chapter Luncheon on June 15 | 1-Day Conferences | ANA

BAA Chicago Chapter Luncheon on June 15

This event is over.

Please join us for our next Chicago Chapter Luncheon hosted by FCB/RED on Wednesday, June 15th from 11:30am - 1:00pm. 

Topic: Humanizing Brands 

Over the past 10 years, social media culture has taken truth to the next level by allowing brands to build emotional connections with their customers, to become a part of their lives, both in their homes and if done right, in their hearts. When a brand is able to make a sincere connection with a consumer, something incredibly powerful happens. Beyond mere fleeting impact, that moment of connection provides a foundation for long-term advocacy, loyalty, and a sustainable bottom line.

Join us to understand how companies are humanizing their brands to win the hearts of consumers.

Sponsored by 

Time: 
11:30am - 1:00pm: Buffet lunch followed by panel discussion 
1:00pm - 1:30pm: Optional Networking

Advance reservations required. Gov't Photo ID required for security access. Business dress code.


Agenda

Speakers:

Elliot Greenberger is General Manager of Divvy, where he leads Chicago's bike share system to be the most convenient, fast, fun, and affordable way to get around the city. In just three years, Divvy has served more than 7 million trips and has grown to cover the largest service area of any bike share system in North America. Elliot served as Marketing Director on the Divvy launch team, and was responsible for branding, public relations, and customer service. As General Manager, he now oversees operations for an organization of over 100 people who make Divvy roll, grow, and improve 24 hours a day, 365 days a year. Before Divvy, Elliot worked in marketing and business roles for a range of companies and nonprofits. Elliot earned an MBA from Yale School of Management, where he focused on the overlap between business and social good.

Diane Sayler is Senior Marketing Manager, Brand Experience at Mike's Hard Lemonade. A marketing communications professional with ten years of experience executing strategic brand marketing, consumer engagement and media campaigns to launch new products, support existing brands and drive sales and awareness for clients in the alcohol, restaurant, CPG and personal care industries. Diane is responsible for creating and executing integrated brand plans to drive relevance and awareness with target consumers and meet the business objectives of Mark Anthony Brands products. She oversees media, content marketing, PR, social media, events and retail executions to bring the mike’s hard lemonade, HARDER, Palm Breeze and Cayman Jack brands to life with consumers though multi-channel programming and activations.

Laura Houghton is the Director of Digital Shopper Marketing at Coca-Cola North America. She has over 22 years' experience working with a myriad of Brands, such as Sony, Target, Lowe's, and Coca-Cola, as an award winning brand strategist, and digital marketer. Over the last 7 years, Laura has been focusing solely on digital marketing, specifically social marketing and digital shopper marketing. In her role as Director of Digital Shopper Marketing at The Coca-Cola Company, Laura is responsible for Digital Shopper Marketing strategy and capability building for Coca-Cola North America, which includes defining multi-year digital shopper strategies, building digital capabilities, and creating innovative digital shopper solutions to activate along the path to purchase

Nick Guerten is a Brand Manager leading Innovation & Strategy for the Philadelphia brand at Kraft Heinz. Nick has also played a variety of brand roles on Kraft Natural Cheese and Athenos again focused on innovation, renovation and integrated marketing communications. His expertise is reinventing and extending brands to remain relevant to the ever-changing consumer. Prior to joining Kraft Heinz Nick held roles in Sales, Marketing Communications, Channel Management and Pricing at Rockwell Automation. Nick has an MBA from Kellogg at Northwestern.

Moderator:

Rich Scarle has seen Shopper Marketing from both sides, coming to agency life after a career in the trenches of retail. After working as a buyer and merchant for retailers across the spectrum of shopping, from high-end department stores to iconic mass merchants, he crossed over to the agency world to help create and develop innovative and award winning programs for brands and retailers. Rich has spent time at several shops across Chicago and is currently working as a marketing consultant.