All MKC Content
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How Retail Media Addresses Top Brand Challenges
Event Recaps April 16, 2024Ryan Britton, VP of brand sales and retail media at Criteo, broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don't get as much visibility — including intangible (yet still qualifiable) measures.
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How to Leverage Creative Excellence to Drive Commerce
Event Recaps April 16, 2024Mondelēz International shared its approach on creativity and how it can be leveraged to drive a disproportion number of benefits for your brands including sales results.
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Leveraging AI to Drive Global Consumer Insights
Conference Highlights April 16, 2024Leveraging insights data with AI tools to create more brand value will future-proof marketers.
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Making Las Vegas a Destination for Sports Fans
Conference Highlights April 16, 2024Brand marketing is playing a major role in Las Vegas’ efforts to reposition itself as the “sports capital of the world.”
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Making Las Vegas a Destination for Sports Fans
Event Recaps April 16, 2024During a session at the ANA’s 2024 Brand Masters Conference, the Las Vegas Convention & Visitors Authority described its effort to make the city a major destination for sports fans, branding itself as “the greatest arena on earth.”
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Nationwide’s Partnership with the NFL
Conference Highlights April 16, 2024A focus on aided awareness has allowed Nationwide to get more impact for its brand marketing spend.
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Nationwide’s Partnership with the NFL
Event Recaps April 16, 2024Brad Barnett, VP of enterprise marketing, shared how Nationwide leverages the NFL across media, advertising, and sponsorships to create value for all its core businesses, and key insights that any size brand can apply to their partnership efforts.
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Opening Remarks of the 2024 ANA Brand Masters Conference
Event Recaps April 16, 2024In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Brand Masters Conference.
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Unlocking the Value of Media Automation
Industry Insights April 16, 2024In the modern media enterprise, automation has become an essential tool in the pitch-to-execution process. With fracturing audiences and structural changes looming in the digital ad market, media companies are learning how to do more with less while diversifying their core advertising offerings into higher performing omnichannel campaigns.
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AI: What Brands Need to Know
Event Recaps April 15, 2024Greg Verdino — the principal analyst and fonder of AI advisory firm CognitivePath and a professional futurist who has been forecasting AI’s impact on marketing for nearly a decade — shared his eye-opening take on the top AI trends every marketer needs to know to thrive in 2024 and beyond.
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Consumers: What Brands Need to Know
Event Recaps April 15, 2024In this session, Matthew Tilley shared new research from Vericast that highlights the dual reality of privacy vs. personalization and offered insight into what it takes to win against these paradoxical expectations.
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Creativity: What Brands Need to Know
Event Recaps April 15, 2024A panel of experts discussed key takeaways and insights from recent ANA research on the top creativity enablers and roadblocks.
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Marketing Talent
ASK Answers April 15, 2024What are trends and best practices regarding talent in the marketing industry?
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Programmatic: What Brands Need to Know
Event Recaps April 15, 2024On the basis of results from the ANA Programmatic Media Supply Chain Transparency Study, speakers discussed recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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The Future-Ready Agency: How to Achieve Long-Term Success
Industry Insights April 15, 2024According to a 2024 Setup survey, over 50 percent of brands are likely to change their primary agency this year — a 17 percent increase from 2023. This statistic underscores the growing complexity and competitiveness of the agency landscape. To thrive in this environment, agencies can no longer rely solely on project execution or longstanding relationships — they must challenge conventions, offer strategic insights, and demonstrate their value by delivering tangible business outcomes. But how can you do this?
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What Brands Need to Know: Marketing in the New Age of Commerce
Event Recaps April 15, 2024Tina Manikas, president at Tracy-Locke, explored some of the ways in which commerce is driving engagement and business growth across various marketing disciplines, while also providing brand-focused examples to illustrate some of her points.
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Marketing News Quiz for April 13, 2024
Marketing News Quiz April 13, 2024In this week's marketing news quiz: McDonald's billboards in the Netherlands have an air of mystery, advertising innovation from FedEx, a new AI tool from WPP VML, and more.
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Key Tips for Marketing Talent
Industry Insights April 12, 2024Robert Half expert Amy Mangan shared key recommendations for navigating the job market. Whether you are seasoned talent or new to the workforce, it can be challenging to steer through the ever-changing ad industry.
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The Power of Professionally Branded Emails
Knowledge Partners April 12, 2024This report from Exclaimer examined some of the channels marketers are relying on most under tightening budgets to determine which had the greatest opportunity for both maximum engagement and ROI.
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2023 LGBTQ+ Marketing Inclusion Report
Event Recaps April 11, 2024In 2023, the ANA released an updated edition of the LGBTQ+ Marketing Inclusion Report. Greg Wright, senior vice president at the ANA and the report’s author, reviewed his major findings and invited committee attendees to share their perspectives on the results.
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