All MKC Content
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ANA Collection of Summary Reports on Artificial Intelligence
Research Reports April 10, 2024The ANA presents a collection of 18 AI research reports that most closely align with the interests of marketers, summarized with key takeaways.
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Creativity at the Speed of Culture: Q&A with KraftHeinz’s Simon Au
Industry Insights April 10, 2024Simon Au, executive creative director of The Kitchen North America, has built a team of award-winning creative minds challenging the notion that great creative takes time to develop. Simon and his fellow “Cooks” are showing the entire industry that the secret to nimble, on-brand, and culturally minded marketing lies in-house.
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Ethical Marketing FUNdamentals: Data Privacy and Consumer Choice
Webinar Rewinds April 10, 2024Ethical marketing advances growth and builds brand and consumer trust. In this webinar, Acxiom and the ANA Center for Ethical Marketing presented a bite-sized session on two hot topics: data privacy and consumer choice.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Session Videos April 10, 2024In this video, learn how a 118-year-old startup, known for crafting iconic brands like Pop-Tarts, Pringles, and Cheez-It, is transforming its brand-building approach and leveraging AI to ensure continued relevance in the future.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Highlights April 10, 2024Marketers’ investments in AI need to be accompanied by equal investments in internal capabilities.
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From FOMO to ROI: Getting Real About AI in Marketing
Event Recaps April 10, 2024Learn how a 118-year-old startup, known for crafting iconic brands like Pop-Tarts, Pringles, and Cheez-It, is transforming its brand-building approach and leveraging AI to ensure continued relevance in the future.
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Is Animation Marketing an Easier Sell for Brands?
B2C April 10, 2024While animation marketing enables marketers to create places, situations, and characters that transcend the real world, it also provides brands with the ability to suffuse their messaging with a kind of clarity that can often be elusive in a physical environment.
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Is the Data and Tech Revolution Detaching Marketers from Humanity?
Podcast Clips April 10, 2024Greg Boosin, EVP of global B2B and product marketing at Mastercard, has a word of caution for marketers. While data and technology can provide incredible business results, it’s critical to maintain empathy. This is especially true when thinking about issues like inclusion.
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Just Because You Can, Doesn’t Mean You Should: Ethical and Legal Considerations as We Embrace the Use of AI Within Marketing
Conference Session Videos April 10, 2024From government halls to business boardrooms, learn how artificial intelligence is creating conversations in privacy, legal, and marketing practices.
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Making AI Real: How IBM Is Using Generative AI Assistants and Tools to Transform Marketing
Conference Session Videos April 10, 2024In this video, Joe Rivas, head of Brand, Creative and Content at IBM, discussed how IBM is reinventing work for its clients, and own marketing transformation.
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Making AI Real: How IBM Is Using Generative AI Assistants and Tools to Transform Marketing
Conference Highlights April 10, 2024Data management is key to realizing AI’s potential as a content creation tool.
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Market Entry Remains a Challenge to Global Growth
Industry Insights April 10, 2024Navigating the complexities of global market entry represents a significant challenge for business leaders striving to expand their companies' reach and accelerate new growth. The intricacies of international markets, from cultural nuances to regulatory frameworks, often present formidable hurdles. Moreover, the demands of aligning resources and adapting products, services, messaging, and communications can feel overwhelming.
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Meta Advocates for Open-Source AI Models
Event Recaps April 10, 2024During a session at the ANA’s 2024 AI for Marketers Conference, Meta made an appeal for an open-source approach to developing AI models.
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More People Embrace Branded Social Efforts When They Avoid Activist Language
Podcast Clips April 10, 2024Peter Bardell, cofounder of Revolt, says brands are more likely to find success with their social efforts when they use “centrist” language and avoid more inflammatory activist terms. He gave some examples during his appearance on Beyond Profit.
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Programmatic Transparency: Made for Advertising Websites Are Too "Good" to Be True
Industry Insights April 10, 2024MFA sites have been back in the news, prompted by the “revelation” that significant portions of major brands’ programmatic spend continues to make its way to these low-quality content sites. So, in this, our first deep dive into the key findings of the study, let’s lay out what MFA are, how they work, why they’re a problem, and what you should do about it.
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Some AI Use Cases from Razorfish
Event Recaps April 10, 2024During a session at the ANA’s 2024 AI for Marketers Conference, Razorfish CEO Josh Campo shared several examples of AI in action in the marketing industry.
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The Marketing and PR Nexus: Breaking Down the Silos
POVs April 10, 2024PR possesses the ability to supercharge most any marketing campaign. So how can marketers tear down silos and begin to leverage PR to improve engagement? Champions of Growth podcast host Matthew Schwartz shares a few tips for getting it done.
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The State of AI for Marketing and Business
Conference Session Videos April 10, 2024AI is creating boundless opportunities while sowing chaos and uncertainty in society. And this is the least capable AI we will ever know. In this video, explore what's possible with Paul Roetzer, a leading AI author, entrepreneur, and speaker. Learn what matters now to businesses, and consider what may come next.
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The State of AI for Marketing and Business
Event Recaps April 10, 2024AI is creating boundless opportunities while sowing chaos and uncertainty in society. And this is the least capable AI we will ever know. In this session, explore what's possible with Paul Roetzer, a leading AI author, entrepreneur, and speaker. Learn what matters now to businesses, and consider what may come next.
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A Cure for Purpose Paralysis
Beyond Profit Podcast April 9, 2024In this episode of Beyond Profit, Peter Bardell, cofounder of Revolt, joins host Ken Beaulieu to discuss the company's purpose research in detail. One finding is that using more “centrist” language in marketing and advertising, as opposed to left- or right-leaning language, can make a positive difference.
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