All MKC Content
-
ANA Response Rate Report 2021
Event Recaps May 17, 2022In this session the ANA and Demand Metric walked through key findings of a new report that may impact your business and help increase the effectiveness of your next direct marketing effort.
view -
ASICS on Data and Loyalty
Conference Highlights May 17, 2022Email marketers need multiple data inputs in order to develop an accurate one customer view.
view -
ASICS on Data and Loyalty
Conference Session Videos May 17, 2022In this video, shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.
view -
Ask Me Anything! A Deliverability-Focused Panel Discussion about Email
Conference Session Videos May 17, 2022In this video, join email deliverability geeks from Mailgun, Platonic Ideal, SocketLabs and SparkPost for a candid discussion about the strategies, tactics and tricks you need to know to keep your emails flowing into the inboxes of recipients.
view -
B2B Email: Recipe for Engagement and Deliverability Success
Conference Highlights May 17, 2022When selecting a platform to boost the efficiency of email campaigns, look for automated segmentation and integration with CRM.
view -
B2B Email: Recipe for Engagement and Deliverability Success
Conference Session Videos May 17, 2022Creating highly engaging email marketing campaigns that not only achieve break-through response, but also break-through deliverability barriers in the B2B space can be immensely challenging. In this video, Honeywell shared its recipe for international B2B email success.
view -
B2B Email: Recipe for Engagement and Deliverability Success
Event Recaps May 17, 2022Creating highly engaging email marketing campaigns that not only achieve break-through response, but also break-through deliverability barriers in the B2B space can be immensely challenging. Honeywell shared its recipe for international B2B email success.
view -
Building and Leveraging an Internal CDP
Event Recaps May 17, 2022Speakers from Best Buy and MessageGears explained the mechanics of customer data platforms (CDPs).
view -
Building and Leveraging an Internal CDP
Conference Session Videos May 17, 2022In this video, speakers from Best Buy and MessageGears explained the mechanics of customer data platforms (CDPs).
view -
EEC Awards Celebration
Conference Session Videos May 17, 2022This video brings together the best and brightest in our field and honor their creativity, innovation, and excellence in email marketing. Meet the Stefan Pollard Email Marketer of the Year and the Email Marketer Thought Leader of the Year winners!
view -
EEC Awards Celebration
Event Recaps May 17, 2022At this celebration, we bring together the best and brightest in our field and honor their creativity, innovation, and excellence in email marketing. Meet the Stefan Pollard Email Marketer of the Year and the Email Marketer Thought Leader of the Year winners!
view -
Email Marketing in Flux: The Biggest Changes Affecting the Channel
Conference Highlights May 17, 2022A/B testing and minimizing form fields will facilitate the collection of zero and first-party data through email marketing.
view -
Email Marketing in Flux: The Biggest Changes Affecting the Channel
Conference Session Videos May 17, 2022In this video, Chad S. White of Oracle Consulting examined how email marketers should respond to three trends: pandemic-fueled consumer behavior changes, Message Posting Protocol’s redefinition of what an active subscriber is, and the sunsetting of third-party cookies.
view -
Email Marketing in Flux: The Biggest Changes Affecting the Channel
Event Recaps May 17, 2022Chad S. White of Oracle Consulting examined how email marketers should respond to three trends: pandemic-fueled consumer behavior changes, Message Posting Protocol’s redefinition of what an active subscriber is, and the sunsetting of third-party cookies.
view -
Guidelines for Buyers (Agencies and Marketers) When Doing Business with Diverse Media Suppliers
Research Reports May 17, 2022Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.
view -
How Huggies Created a Personalized Email Campaign Supporting Mothers
Conference Session Videos May 17, 2022In this video, Huggies shared how it created a highly-personalized and effective email campaign designed to drive consumer awareness, retention, and long-term engagement.
view -
How Huggies Created a Personalized Email Campaign Supporting Mothers
Event Recaps May 17, 2022Huggies shared how it created a highly-personalized and effective email campaign designed to drive consumer awareness, retention, and long-term engagement.
view -
How to Leverage Identity to Create Emails Your Customers Actually Want to Open
Conference Session Videos May 17, 2022In this video, Winnie Shen, SVP of the data cloud at Zeta Global, shared three rules on how to leverage robust consumer insights to maximize engagement.
view -
How to Leverage Identity to Create Emails Your Customers Actually Want to Open
Event Recaps May 17, 2022Winnie Shen, SVP of the data cloud at Zeta Global, shared three rules on how to leverage robust consumer insights to maximize engagement.
view -
How to Refresh Your Email Creative Through Templates and Content
Event Recaps May 17, 2022In this session, learn about the importance of keeping email templates fresh, best practices for design, and tips for easy adaptation.
view