All MKC Content
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#SephoraSquad Influences Strategy: Foundation and Sol de Janeiro
Event Recaps May 19, 2022The Sephora social media and influencer teams gave an overview of the brand’s social media ambassador program, known as the #SephoraSquad.
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Brand Activation Legal Committee: May 2022
Conference Session Videos May 19, 2022For May’s meeting, attorneys from Crowell & Moring discussed recent federal and state updates relating to advertising technology, ESG claims, substantiation claims, COVID related test and health claims; and recent developments concerning the Metaverse and deceptive online advertising and marketing practices.
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Meet the Future Majority
Webinar Rewinds May 19, 2022In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.
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The Ins and Outs of ANA Genius Awards
Webinar Rewinds May 19, 2022Are you using marketing analytics and measurement to deliver growth and ROI for your brand? In this session, Marc Vermut, VP at The Knowledge Lab, presented an overview of the ANA Genius Awards program, which spotlights excellence in marketing analytics.
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TikTok Commerce
Event Recaps May 19, 2022Debra Aho Williamson of Insider Intelligence highlighted some of the data that makes TikTok an intriguing option for driving online sales, new capabilities TikTok has introduced to make the experience more shoppable, and what brands can do to get in on the growing business opportunities now available on this platform.
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To Spur Change, CMOs Need More Managerial Discretion
Industry Insights May 19, 2022CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.
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Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners
Pulse May 19, 2022With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.
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10 D2C Marketing Strategies to Dazzle Consumers Right Where They Are
Industry Insights May 18, 2022As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.
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3 Ways to Enter the Future of Digital Marketing & Interactivity
Industry Insights May 18, 2022Over the past decade, we’ve seen advertising and marketing trends evolve at a frequent and fast pace. Now that tech and commerce have become inexorably intertwined, brands must be able to swiftly adapt their strategies to meet the evolving needs of the modern consumer.
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ANA Virtual Supplier Diversity Fair: Meet Asian-American Owned Companies
Conference Session Videos May 18, 2022In celebration of Asian Pacific American Heritage Month, May’s Virtual Supplier Diversity Fair highlights Asian-American owned companies. Representatives shared an overview of their company and the ways they can help grow your brand and drive business results.
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Beyond the Last Click: Exploring the Data That Drives Your Email Program
Conference Highlights May 18, 2022Dig deeper beyond just clicks and opens when formulating the objectives of an email marketing program.
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Beyond the Last Click: Exploring the Data That Drives Your Email Program
Conference Session Videos May 18, 2022In this video, SmileDirectClub's Scott Cohen provides better, more robust ways to look at data and attribution to get you and your program the credit you deserve.
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Beyond the Last Click: Exploring the Data That Drives Your Email Program
Event Recaps May 18, 2022SmileDirectClub's Scott Cohen provides better, more robust ways to look at data and attribution to get you and your program the credit you deserve.
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Conversations About the Inbox
Conference Session Videos May 18, 2022In this video, a panel of email marketing experts discussed best practices for overcoming the growing number of challenges for engaging email recipients, sharing tips on how to cut through the noise and send compelling and relevant emails that subscribers want.
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Conversations About the Inbox
Event Recaps May 18, 2022A panel of email marketing experts discussed best practices for overcoming the growing number of challenges for engaging email recipients, sharing tips on how to cut through the noise and send compelling and relevant emails that subscribers want.
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Email: The Most Effective Tool for Reaching the Right Audience at the Right Time with the Right Message
Conference Session Videos May 18, 2022In this video, restaurant chain Black Bear Diner and its promotional email partner Personica shared examples of how they capitalize on creativity, thoughtfulness, and data-powered decision-making to use email to increase customer acquisition, brand affinity, and loyalty.
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Email: The Most Effective Tool for Reaching the Right Audience at the Right Time with the Right Message
Event Recaps May 18, 2022Restaurant chain Black Bear Diner and its promotional email partner Personica shared examples of how they capitalize on creativity, thoughtfulness, and data-powered decision-making to use email to increase customer acquisition, brand affinity, and loyalty.
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EY on Having the Right Content and the Right Data Infrastructure to Succeed
Conference Highlights May 18, 2022For EY, data drives its ability to earn the trust of email marketers.
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EY on Having the Right Content and the Right Data Infrastructure to Succeed
Conference Session Videos May 18, 2022In this video, EY shared its approach to telling stories through its content and capitalizing on data to guide the distribution of that content.
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EY on Having the Right Content and the Right Data Infrastructure to Succeed
Event Recaps May 18, 2022EY shared its approach to telling stories through its content and capitalizing on data to guide the distribution of that content.
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