All MKC Content
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Mastering Subscriber Lifecycle Management
Conference Session Videos May 18, 2022In this video, learn how AARP, a nonprofit serving nearly 38 million members, acquires new subscribers while respecting their privacy and honoring permissions, delivers relevant content, and manages subscriber attrition.
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Mastering Subscriber Lifecycle Management
Event Recaps May 18, 2022Learn how AARP, a nonprofit serving nearly 38 million members, acquires new subscribers while respecting their privacy and honoring permissions, delivers relevant content, and manages subscriber attrition.
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Overview of the 2022 ANA Email Evolution Conference
Conference Highlights May 18, 2022In this two-minute video, get an overview of the 2022 ANA Email Evolution Conference.
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Resilience: Why Face-to-Face Moves from Strength to Strength
Webinar Rewinds May 18, 2022In this webinar, learn about real-life past and present challenges that nonprofits have worked or are working through, and how addressing these problems has helped them push ahead and move both their mission and fundraising goals forward.
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Rise Above the Clutter — BIMI Helps Your Brand Stand out in the Inbox
Conference Session Videos May 18, 2022In this video, join the BIMI (aka Brand Indicators for Message Identification) experts from Red Sift and LinkedIn who explored all aspects of “BBB”: what BIMI is, the positive impact it can have on your email marketing strategy, and real-life brand experience with it.
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Rise Above the Clutter — BIMI Helps Your Brand Stand out in the Inbox
Event Recaps May 18, 2022In this session, join the BIMI (aka Brand Indicators for Message Identification) experts from Red Sift and LinkedIn who explored all aspects of “BBB”: what BIMI is, the positive impact it can have on your email marketing strategy, and real-life brand experience with it.
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Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation
Conference Highlights May 18, 2022Key to Burger King’s strategies for activating against first-party data is returning value to its customers.
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Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation
Conference Session Videos May 18, 2022In this video, representatives from Burger King and Merkle shared how the restaurant brand is using a newly launched loyalty program to execute brand storytelling, enhance digital guest experiences, and boost the brand’s net acquisition, addressability, and guest retention rates.
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Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation
Event Recaps May 18, 2022Representatives from Burger King and Merkle shared how the restaurant brand is using a newly launched loyalty program to execute brand storytelling, enhance digital guest experiences, and boost the brand’s net acquisition, addressability, and guest retention rates.
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The Future of Marketing: A Roadmap to Hypergrowth
Marketing Futures May 18, 2022Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.
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The Growing Innovation Gap Is Costing B2B Brands
B2B May 18, 2022There is a serious gap between perception and reality when it comes to B2B marketing innovation, a recent study finds, with many marketers believing they are more competent marketing innovators than the evidence shows.
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The Role of Digital Out-of-Home Advertising in the Endemic Era
Industry Insights May 18, 2022Out of home (OOH) advertising has been around for centuries in its simplest forms, from the early days of the printing press to the advent of billboards in the 1800s. It’s remained a viable form of media for so many years because it has continuously adapted to changing trends, new ad formats, and emerging technologies.
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Updates from ANA's Government Relations Team
Event Recaps May 18, 2022In this presentation, ANA EVP and Head of Government Relations Chris Oswald discussed the latest ad tax and data privacy news at the state and federal levels.
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Why More Marketing Teams Are Turning to Audio Streaming to Boost ROI
Industry Insights May 18, 2022As consumer behaviors continue to evolve in the wake of the pandemic, brands and businesses must remain responsive to rapidly changing trends. Omnichannel marketing has become essential to achieve adequate reach, and more and more channels — from apps and social media to the burgeoning metaverse — are vying for audience’s attention.
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A Roadmap to Hypergrowth: ANA’s Recommended Action Plan
Industry Insights May 17, 2022Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.
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ANA Response Rate Report 2021
Conference Session Videos May 17, 2022In this video, the ANA and Demand Metric walked through key findings of a new report that may impact your business and help increase the effectiveness of your next direct marketing effort.
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ANA Response Rate Report 2021
Event Recaps May 17, 2022In this session the ANA and Demand Metric walked through key findings of a new report that may impact your business and help increase the effectiveness of your next direct marketing effort.
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ASICS on Data and Loyalty
Conference Highlights May 17, 2022Email marketers need multiple data inputs in order to develop an accurate one customer view.
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ASICS on Data and Loyalty
Conference Session Videos May 17, 2022In this video, shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.
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Ask Me Anything! A Deliverability-Focused Panel Discussion about Email
Conference Session Videos May 17, 2022In this video, join email deliverability geeks from Mailgun, Platonic Ideal, SocketLabs and SparkPost for a candid discussion about the strategies, tactics and tricks you need to know to keep your emails flowing into the inboxes of recipients.
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