All MKC Content
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Pharma Marketing 101: Five Things Every Health Care Marketer Should Know
Knowledge Partners April 14, 2022The pharmaceutical industry is unique with its own set of regulations and considerations marketers must learn to navigate. With more than 20 years of health care agency experience, Carrie Craigmyle, DeepIntent’s SVP of Strategy, shares five things every health care marketer needs to know.
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Why B2B Brands Need to Embrace Buyer Intent
Industry Insights April 14, 2022Throughout my 25 years of working in sales and marketing, I’ve seen significant growth in new technologies to help sellers and marketers do their jobs more effectively. Digital engagement tools are why the lines between field sales and inside sales have been blurring over the last several years — a development that has been only heightened by post-pandemic realities. And those tools are why the lines continue to be blurred between B2B and B2C marketing.
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Agency Partnerships for a Metaverse World
Event Recaps April 13, 2022Jason Velliquette, EVP of digital at R3, outlined some key information for brand marketers looking to partner with an external or in-house agency on a Web 3.0 activation, providing guidance on how to approach working with NFTs, esports, and the metaverse.
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Brands Driving with Purpose to Deliver to Customers' Lifestyles
Event Recaps April 13, 2022Ford shared how it integrates its brand purpose — to help build a better world, where every person is free to move and pursue their dreams — in its product line, and how it drives positive impact across the country.
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Building Brands Through AR: Reimagining the Shopper Experience
Event Recaps April 13, 2022Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).
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Building Brands Through AR: Reimagining the Shopper Experience
Conference Session Videos April 13, 2022In this video, Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).
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Getting in the Game with Gen Z
Event Recaps April 13, 2022Carl Loredo, Wendy's U.S. CMO, explained the story of how the QSR known for its square hamburgers leveraged its challenger attitude to reshape the rules and became an iconic Gen Z "brand-fluencer" in gaming, social, sports, and pop culture.
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How CHERVON Drives Awareness and Conversion Through Integrated Media Strategy
Event Recaps April 13, 2022CHERVON is a leading global provider to the power-tool, outdoor power equipment, and related industries. In this session, Mark Yesayian and Joe Turoff discussed how they collaborate to drive awareness and conversion through their integrated media strategy.
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IBM Explains How Pandemic-Driven Digital Transformation Influenced Its New Marketing Platform
Soundbites April 13, 2022Joe Rivas, VP of brand, product, and content marketing at IBM, shares how the need for rapid digital transformation during the pandemic affected the IBM brand and the development of its new “Let’s Create” campaign.
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Keeping the Fun in Functional: How Marketers Can Best Align with the Current Priorities of Consumers
Conference Session Videos April 13, 2022In this video, Vericast offers insights from updated consumer research and recommendations for how best to align with evolving consumer concerns and create meaningful connections that lead to strong and growing brands.
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Keeping the Fun in Functional: How Marketers Can Best Align with the Current Priorities of Consumers
Event Recaps April 13, 2022Vericast offers insights from updated consumer research and recommendations for how best to align with evolving consumer concerns and create meaningful connections that lead to strong and growing brands.
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Overview of the 2022 ANA Brand Masters Conference
Conference Highlights April 13, 2022In this video, get a two-minute overview of the 2022 ANA Brand Masters Conference.
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Personalization Ideas for Promotion-Addicted DTC Retailers
Industry Insights April 13, 2022New research from Sailthru and Coresight Research indicates that retailers, specifically DTC brands, lean on targeted promotions 20 percent more than other retailers. With wild success using promotion-driven display advertising on sites like Instagram, it’s no surprise that DTC marketers favor the same concept on channels like email and SMS.
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Reinventing a Brand to Be Driven by Purpose
Conference Highlights April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing a Brand to Be Driven by Purpose
Conference Session Videos April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing a Brand to Be Driven by Purpose
Event Recaps April 13, 2022Pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing an Iconic Brand for a New Era
Conference Highlights April 13, 2022To better connect to a cultural movement, IBM drew from its past and reintroduced itself as a creative catalyst.
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Reinventing an Iconic Brand for a New Era
Conference Session Videos April 13, 2022In this video, IBM’s Joe Rivas shared how he and his team launched a new brand platform, educated the entire organization to achieve full buy-in on this new platform, and activated across numerous media to ensure engagement and success across the entire marketing funnel.
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Reinventing an Iconic Brand for a New Era
Event Recaps April 13, 2022IBM’s Joe Rivas shared how he and his team launched a new brand platform, educated the entire organization to achieve full buy-in on this new platform, and activated across numerous media to ensure engagement and success across the entire marketing funnel.
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Return on Authenticity: A New Measure of Brand Success
Conference Session Videos April 13, 2022With consumers paying more attention to how brands behave, brand authenticity is highly influential to a brand's success. In this video, learn why it's critical that brands are their true, authentic selves.
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