All MKC Content
-
The Science of Connection: Using Data and Technology to Drive Deeper, More Human Connections
Event Recaps March 29, 2022Metlife explored how brands can combine data, technology, and humanity to build more meaningful connection with consumers.
view -
The Science of Connection: Using Data and Technology to Drive Deeper, More Human Connections
Conference Session Videos March 29, 2022In this video, Metlife explored how brands can combine data, technology, and humanity to build more meaningful connection with consumers.
view -
This Company Helped Women with Hair Loss
ECHO Awards March 29, 2022Hair company Harklinikken created a campaign to help women with hair loss, and launched a new digital architecture that was implemented across the organization to strengthen commercial growth and reduce business costs.
view -
This Company Paid Tribute in a Heartfelt Way
ECHO Awards March 29, 2022"One Last Goodbye” was a TyC Sports campaign that had an emotional impact throughout Argentina, beyond the fanaticism or not for soccer.
view -
This Finance Company’s Quest
ECHO Awards March 29, 2022The pandemic made spending hours on screens became normal. This led to exposure to several digital ads, and without much else to do, impulsive shopping helped alleviate moods. With Quest2Invest, ICICI Prudential Mutual Fund was able to stand out from a clutter of ads on Mother’s Day and Father’s Day, engage with its core audience, and achieve quality leads.
view -
This Food Company Launched a "Quaran-Tensions" Campaign
ECHO Awards March 29, 2022Dole made fruit bowls emblematic to awkward, yet familiar, moments endured under lockdown at home across America.
view -
This Swedish Nonprofit Used Data to Enhance People’s Sex Lives
ECHO Awards March 29, 2022RFSU, a Swedish sexual education nonprofit, used data and market research to design an update to its Sense Me product and experience line, creating new experiences that were meant to stimulate users via their sense of hearing, the only sense previously neglected by Sense Me.
view -
Tinder, Meteor-Induced Apocalypses, and a New Way to Win Over Generation Z
ECHO Awards March 29, 2022With its “Swipe Night” campaign, Tinder invented a new way to engage generation Z users on its app. The dating app brand developed an interactive, post-apocalyptic video game that reimagined its app’s iconic “swipe” as a means of surviving the apocalypse and creating deeper connections with other Tinder users.
view -
True Caller Helps Women Block Harassment
ECHO Awards March 29, 2022True Caller created a video campaign illustrating the impact of harassment on woman fostering an environment where women could share their harassment stories across social media.
view -
Unilever Creates a Deodorant for the Disabled
ECHO Awards March 29, 2022Unilever released a deodorant designed to be easy to use for the visually and physically impaired.
view -
When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Event Recaps March 29, 2022Molson Coors delineated the five-step process it used to arrive at a unified performance marketing solution that helped it eliminate conflicting reporting.
view -
When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Conference Highlights March 29, 2022To avoid inefficiencies from overlapping data and technologies, marketers need to adopt unified performance measurement tools.
view -
Why MetLife Believes the Great Marketers of the Future Will Perfectly Blend Technology with Humanity
Soundbites March 29, 2022Michelle Froah, SVP of global marketing global strategy and science at MetLife, discusses how the future success of brands will be dependent upon marketers’ ability to implement advanced technology while maintaining humanity in all communications and activations.
view -
Why Radio Is the Ideal Place to Share Brand Stories
Industry Insights March 29, 2022Consumers have strong expectations that the brands they choose both support and align with the values that are important to them. Recognizing what drives consumers, brands are laser-focused on living their mission, principles, and ethics. As such, brands market their products and services grounded in that mission and the shared values and beliefs between the brand and its target customers.
view -
2022 Media Trends
Knowledge Partners March 28, 2022In this report Dentsu looks at three megatrends that are helping to define marketers’ recovery from the COVID-19 pandemic, each with smaller manifestations or sub-trends, with major implications for brands.
view -
Areas of Innovation in the Great App Explosion
Conference Highlights March 28, 2022Marketers with aggregation technology solutions will be in the best position to leverage big data.
view -
Areas of Innovation in the Great App Explosion
Conference Session Videos March 28, 2022In this video, HubSpot’s Scott Brinker examined three areas of innovation that have emerged with marketing technologies undergoing a vast proliferation.
view -
Areas of Innovation in the Great App Explosion
Event Recaps March 28, 2022HubSpot’s Scott Brinker examined three areas of innovation that have emerged with marketing technologies undergoing a vast proliferation.
view -
Brands Can Lead the Way: Creating a More Inclusive World by Empowering Diverse Content Creation
Knowledge Partners March 28, 2022In this report, BEN explores how marketers can connect with consumers through inclusive and relevant messaging and diverse content creators.
view -
Finding Truth in Data
Conference Session Videos March 28, 2022In this video, Nielsen and Wharton Customer Analytics discussed approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context.
view