All MKC Content
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Return on Authenticity: A New Measure of Brand Success
Event Recaps April 13, 2022With consumers paying more attention to how brands behave, brand authenticity is highly influential to a brand's success.
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The Pressed Omni-Channel Brand Refresh
Conference Highlights April 13, 2022To scale its business for a plant-forward future, Pressed took an omnichannel, customer-first approach to refreshing its brand.
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The Pressed Omni-Channel Brand Refresh
Conference Session Videos April 13, 2022In this video, Pressed shared how it used its founding story and consumer research to guide its rebranding effort, which resulted in a new name and a new product line.
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The Pressed Omni-Channel Brand Refresh
Event Recaps April 13, 2022Pressed shared how it used its founding story and consumer research to guide its rebranding effort, which resulted in a new name and a new product line.
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Understanding the Brands for Humans Assignment
Event Recaps April 13, 2022Trinity Health's Julie Spencer Washington shared how her brand’s “It Starts Here” campaign embodied the “brands for humans” ethos, leveraging influencers, digital and social, and community leaders to raise awareness and rate of vaccination in communities with higher COVID-19 risks.
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What Is the Role of Beer and Marketing in Promoting Better Alcohol Consumptions Patterns? The ABI Proposal
Event Recaps April 13, 2022In this session, learn how ABINBEV, the world’s leading brewer, is committed to accelerating continued progress toward the reduction of harmful consumption of alcohol worldwide.
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Why BROWN GIRL Jane Chooses Community Building First
Conference Highlights April 13, 2022BROWN GIRL Jane is defying brand marketing norms by taking a community-first approach to connecting with consumers.
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Why BROWN GIRL Jane Chooses Community Building First
Conference Session Videos April 13, 2022In this video, BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.
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Why BROWN GIRL Jane Chooses Community Building First
Event Recaps April 13, 2022BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.
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Activate Brand Purpose
Conference Session Videos April 12, 2022There's been an explosion of interest in purpose-driven marketing, but StrawberryFrog has found that activating purpose is a huge challenge. In this video, learn about a platform for culture carriers at all levels in a company to better activate purpose and show how it drives performance.
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Activate Brand Purpose
Event Recaps April 12, 2022There's been an explosion of interest in purpose-driven marketing, but StrawberryFrog has found that activating purpose is a huge challenge. This session provides a platform for culture carriers at all levels in a company to learn how to better activate purpose and show how it drives performance.
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Are You Paying Competitive Rates for Agency Studio Services?
Industry Insights April 12, 2022Over the last several years, many agencies have expanded their resource offering as the demand for content development, repurposing and sizing has increased in the multi-billion-dollar production sector. Today, agency capabilities include traditional studio services, broadcast production, video, and digital editing. No one can argue the convenience of being able to tap an agency partner to assist in this important area.
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Brand Storytelling: Innovating at the Speed of Social
Event Recaps April 12, 2022To drive brand preference through healthy social relationships with its most valuable customers, Intel and dentsu mcgarrybowen collaborated on Intel’s first-ever Twitter Spaces event to propel and re-enforce Intel’s cultural fluency and leadership in tech by elevating diverse, important voices and partnerships.
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Building a More Human Brand
Conference Highlights April 12, 2022Being a trusted brand gives marketers permission to innovate.
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Building a More Human Brand
Conference Session Videos April 12, 2022In this video, John Hancock CMO Kate Ardini shared how her brand strives for customer-obsession and a human-centric approach that is led by purpose and a continuous effort to overhaul old models and eschew the status quo.
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Building a More Human Brand
Event Recaps April 12, 2022John Hancock CMO Kate Ardini shared how her brand strives for customer-obsession and a human-centric approach that is led by purpose and a continuous effort to overhaul old models and eschew the status quo.
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Building Brands Backwards
Conference Session Videos April 12, 2022Click-to-buy is throwing marketing strategy out of sequence. Because people can order a product whenever they encounter it, they are becoming customers before they know anything about a brand. In this video, Blue Chip, a creative marketing agency based in Chicago, discussed how to understand the entire consumer journey.
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Building Brands Backwards
Event Recaps April 12, 2022Click-to-buy is throwing marketing strategy out of sequence. Because people can order a product whenever they encounter it, they are becoming customers before they know anything about a brand. Blue Chip, a creative marketing agency based in Chicago, discussed how to understand the entire consumer journey.
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Eight Reasons Why Brand Purpose Fails
Industry Insights April 12, 2022Organizations hoping to pursue a brand purpose that focuses on more than mere lucre frequently have the best of intentions; however, those good intentions don’t prevent many efforts at brand purpose from failing. Guests on the ANA Center for Brand Purpose’s Beyond Profit podcast often reflect on the sources of such failure, and below are eight of the causes that they identify. Those championing brand purpose in their organizations will find the following quotes helpful in their own efforts as cautions against common pitfalls.
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How Marketing Is Evolving at Philips to Meet the New Reality of Health Care
Conference Highlights April 12, 2022Philips’ marketing transformation required it to unlearn in order to relearn customer engagement.
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