All MKC Content
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How Marketing Is Evolving at Philips to Meet the New Reality of Health Care
Conference Session Videos April 12, 2022In this video, learn more about how Philips surveyed the shifting landscape of the health care industry and indicated its approaches to responding to the transformations.
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How Marketing Is Evolving at Philips to Meet the New Reality of Health Care
Event Recaps April 12, 2022Philips surveyed the shifting landscape of the health care industry and indicated its approaches to responding to the transformations.
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How Square Is Building a Strong B2B Brand
Conference Highlights April 12, 2022Square is brand-building by leaning into its purpose and treating its audience of business owners as humans first.
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How Square Is Building a Strong B2B Brand
Conference Session Videos April 12, 2022In this video, Tia Cummings, SVP of global marketing at Square, discussed how Square is approaching global brand-building on its mission to help businesses of all sizes start, run, and grow.
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How Square is Building a Strong B2B Brand
Event Recaps April 12, 2022Tia Cummings, SVP of global marketing at Square, discussed how Square is approaching global brand-building on its mission to help businesses of all sizes start, run, and grow.
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Omnichannel Marketing Post-Pandemic: Tackling Tomorrow's Analytics Challenges
Event Recaps April 12, 2022In this session, learn how Neustar measures and reaches consumers on the channels that matter, including both on and off-line, and closed digital platforms.
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Opening Remarks of the 2022 ANA Brand Masters Conference
Conference Session Videos April 12, 2022CEO Bob Liodice delivered the opening remarks of the 2022 ANA Brand Masters Conference.
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Perfecting the Link Between Strong Branding and Commerce Growth
Event Recaps April 12, 2022In this session, Jennifer Mason, Customer Director, Shopper Marketing at industry leading Mondelēz International, shared how Mondelēz develops brand ideas and partners internally to bring these to life at retail to drive commerce.
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Product Placement
ASK Answers April 12, 2022ANA’s Ask the Expert research service answers the question, “What does product placement look like in a world with influencers and streaming?"
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Stories Worth Telling: Fueling Growth the Human Way
Conference Highlights April 12, 2022It’s important to put good stories first when formulating brand marketing strategies.
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Stories Worth Telling: Fueling Growth the Human Way
Conference Session Videos April 12, 2022In this video, Mattel shared how it leveraged storytelling to bring its marketing playbook to life — evolving its demand creation engine and driving a transformational turnaround in the process.
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Stories Worth Telling: Fueling Growth the Human Way
Event Recaps April 12, 2022Mattel shared how it leveraged storytelling to bring its marketing playbook to life — evolving its demand creation engine and driving a transformational turnaround in the process.
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Twitter Trends: From Insights to Activation
Conference Session Videos April 12, 2022In this video, speakers from Twitter broke down three must-know trends and what they mean for brands across industries. These trends are based on analyzing billions of tweets over a two-year period.
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Twitter Trends: From Insights to Activation
Event Recaps April 12, 2022After analyzing billions of tweets over a two-year period, speakers from Twitter broke down three must-know trends and what it means for brands across industries.
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Uber’s Trajectory: From Super-Pumped to Anti-Racism
Event Recaps April 12, 2022Bo Young Lee from Uber discussed how the company made a commitment to create a company with an ethos that is “anti-racist.”
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Understanding What You’re Buying in CTV
Event Recaps April 12, 2022When it comes to CTV, challenges around transparency, reach, brand safety, and many other aspects come into play. Kyle Spraker, Executive Director Sales at IAS, dove into the reasons why advertisers need to understand exactly where their ad spend is going in one of the fastest-growing digital environments.
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We Are All Caesars!
Event Recaps April 12, 2022Caesars Digital leveraged its DNA, consumer insights, and celebrity ambassadors to drive awareness of its sports betting business in record time.
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We Are All Caesars!
Conference Session Videos April 12, 2022In this video, learn how Caesars Digital leveraged its DNA, consumer insights, and celebrity ambassadors to drive awareness of its sports betting business in record time.
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What Is a Metaverse: Everything You Need to Know about Web 3.0
Event Recaps April 12, 2022Presenters from Loeb & Loeb provided an overview of the new Web 3.0 developments and the legal issues that brands and agencies need to tackle in the metaverse.
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8 Attributes of Purposeful Brands
Industry Insights April 11, 2022It has become rather trendy to question — or even speak out against — the value of brand purpose. That mountain of studies from trusted sources about consumers preferring to support, buy from, and work for purpose-led brands? Overblown and misleading, the skeptics say. The idea that a deeply embedded purpose can drive business strategy and operations, improve organizational culture, and lead to solutions that address societal issues? Perhaps, but at what cost to the business in time and effort? The notion that purpose can spur sales, business growth, and competitive advantage? Oh, please.
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