All MKC Content

In this video, Chris Bell from Oracle discussed customer experience solutions that can solve industry challenges, empower organizations to work in new and different ways, and show the promise of engineering new experiences to inform a new era of digital transformation.

Chris Bell from Oracle discussed customer experience solutions that can solve industry challenges, empower organizations to work in new and different ways, and show the promise of engineering new experiences to inform a new era of digital transformation.

Tubular Labs released a study on gamer behavior beyond gaming content and platforms, and provided recommendations on how marketers can use these insights to create a content strategy that drives sales.

The COVID-19 pandemic and the quarantines that followed quickly changed the way brands could sell and show off their products, fostering a need for marketers to get inventive with their tactics. The online space also evolved during this time, becoming increasingly dominant and the perfect place to welcome creativity beyond banner ads, video, and social posts. Enter livestreaming, a tactic already well established by gamers and other communities as a way to connect with one another in real-time. What better way for marketers to connect with consumers with so many traditional methods inaccessible for the foreseeable future? Similar to a television informercial or home shopping network, livestreaming offers all of the benefits of those models but cuts out production costs and call-center intermediaries. While brand livestreaming is mainly centered in Asia at the moment, there is a huge opportunity and an eager audience ready for marketers to connect with everywhere else. Read on for more information about the livestreaming trend, how to do it, and what other brands have done in this space.

From building the world's first project mapping truck and hosting drag queen events to producing the brand's first-ever reality series starring RuPaul's Drag Race alums, Brown-Forman's Fabrícia da Silva showcased some of Jack Daniel's Family of Brands' award-winning experiential work and the unique cultural insights that inspired them.

On this episode of the Marketing Futures Podcast, LifeBridge Health CMO Brian Deffaa offered tips marketers could learn from the health care industry and shared the incredible story behind his passion to bring high-quality health care to everyone.

Hear how an AR activation from State Farm became a viral sensation that exceeded all expectations, leading to the creation of brand affinity and new customers among Millennial and Gen Z audiences.

A global study into green consumer behaviors and how these redefine business environmental strategy for corporate growth alongside effective and authentic marketing.

The buzz in sales and marketing circles around account-based marketing (ABM) refuses to die. And with good reason, because ABM works. A full 87 percent of B2B marketers surveyed by ITSMA reported that the ROI from their ABM initiatives outperformed their other marketing investments, and companies are seeing three times higher win rates with larger average deal sizes (91 percent of companies reported increases in average deal sizes with 25 percent seeing average increases of over 50 percent) when using ABM.

When consumers shame and/or boycott companies and organizations due to actions or statements they deem offensive or harmful, marketers at the center of the cancel-culture storm may want to wait until things blow over, a recent study says. At the same time, a brand could risk irrelevancy if it goes too long before responding to public concerns. How best, then, to respond?

Technology has empowered us to achieve so much more — to do things that could not be imagined before. And still, one thing that has not changed is the dread we experience when we enter the world of customer service.

ANA’s Ask the Expert research service answers the question, “How can I make sure my email lists are optimized to my current customer base?"

Customer Portfolios offers up some solutions for how marketers can better approach customer retention without sacrificing acquisition.

When AI-based algorithms were introduced to the marketing world they were an immense game changer: they upped the ante on how brands could target their existing audiences, and they sped up the process of understanding how to build new ones. As machine learning grew exponentially, however, it also lost much of its human touch. Without a balance of human input and safety checks, algorithms can adopt human biases (including hate speech), and cannot adapt fast enough to real-time crises like COVID-19. The resources here discuss how marketers can best work with algorithms to ensure they reach desired targets with efficient, optimized results, and avoid communicating the wrong messages.

The current marketing landscape is so saturated that it’s hard to break through the noise. Lean how the Circles of Intention builds brands from the inside out — all the way from the core values to the marketing, and everything else in-between.

No matter where you look, there is a survey that says consumers are ready to take dramatic action based on their social values. This session separates myth from reality based on research and analysis of today’s “values-motivated” customers and the evolving nature of tomorrow’s consumers.

Connecting with the adult 55+ audience is more important than ever before. In this webinar, Marcela Tabares and Tara Lantieri shared findings from a new study that gives voice to who they are, how they want to be seen, and explores the gap between current and desired representations in advertising.

SparkPost discussed the importance of accessibility and inclusivity for nonprofits and corporations in respect to digital communications.

The pending "cookiepocalypse" combined with new privacy regulations may be a blessing in disguise, as they force B2B marketers to prioritize the cultivation of first-party data. However, a new study suggests that a majority of marketers are not taking the necessary steps to adapt their data approaches and operations accordingly.

In this informative webinar, learn how you can incorporate crypto into your major gifts program. Plus, hear directly from the nonprofits that have implemented crypto fundraising and the challenges and successes they experienced along the way.