All MKC Content
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NERDS' Big Game Recipe for Super Bowl Success
Webinar Rewinds September 18, 2024What brought NERDS Candy to Super Bowl LVIII in 2024? In this webinar, hear about what has driven the extraordinary success of NERDS to a become a half-a-billion dollar brand in the past 5 years, propelling NERDS to the Big Game for the first time.
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Political Advertising in 2024: The New Playbook Essentials
Leading Edge September 18, 2024As the 2024 election cycle revs up, the stakes for political campaigns at every level are higher than ever. From local races to the presidential election, the ability to run effective and efficient advertising campaigns will be crucial in swaying undecided voters and securing victories. With political ad spending expected to reach record highs—some estimates suggest it could surpass $12 billion — candidates and their teams must be more strategic than ever in how they allocate their media budgets.
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Revolutionizing Digital Media Audits: Driving Growth Through Enhanced Effectiveness
Event Recaps September 18, 2024Evan Kory from Audible and Tom Denford from ID Comms discussed the evolution of media auditing in the programmatic era, highlighting the need for a new approach to drive digital transformation and leverage media as a growth catalyst.
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The Evolution of the Retail Media Revolution
Event Recaps September 18, 2024The retail media landscape is rapidly transforming, reshaping the ways brands connect with consumers. Georgia-Pacific’s Paras Shah explored the dynamic changes driving this evolution and provided actionable insights for creating enhanced value in retail media.
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United Airlines Scores Big with Local Super Bowl Ads
Event Recaps September 18, 2024Learn how United Airlines created a Super Bowl campaign centered on local, personalized ads over a national TV buy, chose heart over humor, and talked about the teams that *didn’t* win.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Event Recaps September 18, 2024The HP view is that the scope of Measurement is a combination of Impact (what happened and why), Optimization (what should we optimize to across the next 90-days), and Planning (where should we invest and how much). HP calls it the IPO framework.
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What Is Responsible Use of AI?
Event Recaps September 18, 2024As brands move from experiments and pilots using generative AI to deploying it at scale, we have a responsibility to ensure we do this in an ethical way. The session covered the key areas to consider, including the type of AI policy companies need, the upskilling teams need (and how to write one), and more.
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With Great Purpose Comes Great Responsibility
POVs September 18, 2024Beyond Profit host Ken Beaulieu shares some tips for how your organization can ensure that every single stakeholder embodies the brand purpose, improving the odds that it feels authentic to consumers.
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Harnessing Neurodiversity to Unlock Innovation, with Alice Walker of adam&eveDDB
Marketing Futures Podcast September 17, 2024Marketing Futures Podcast host Mike Berberich and Alice Walker, Senior Strategist at adam&eveDDB discussed how brands can harness the powers of their neurodiverse employees by creating a welcoming, inclusive work environment.
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3 B2B Campaigns That Created Powerful Experiences
Pulse September 17, 2024Below are B2B companies that successfully utilized experiential marketing to increase brand awareness and affinity.
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A Marketer Playbook for Navigating Changes to the Identity and Data Landscape
Event Recaps September 17, 2024In this session, ThinkMedium introduced a Marketer Readiness Playbook for addressing ongoing data, identity, and privacy changes.
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Agile Measurement: How to Measure Metrics That Matter the Most
Event Recaps September 17, 2024Hear how Clorox is developing an agile measurement framework to analyze the most important performance metrics with speed and agility, modernizing their data infrastructure, and building a suite of tools to meet the measurement needs in order to relentlessly optimize their marketing efforts.
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps September 17, 2024During a session at the ANA’s 2024 Measurement and Analytics Conference, the ANA and a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.
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Genius Awards Finalists Announcement
Event Recaps September 17, 2024Who are the industry’s true data masters? Allyson Dietz announced the finalists of the 2024 Genius Awards, presented by TransUnion, recognizing leading brand marketers for their outstanding achievements in data and analytics.
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How Coca-Cola Is Leveraging AI for Measurement
Event Recaps September 17, 2024During a session at the ANA’s 2024 Measurement and Analytics Conference, Coca-Cola’s Greg Pharo described some of the ways that his organization is capitalizing on artificial intelligence to enhance its approaches to advertising creative and measurement.
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The Growing Power of Shoppable CTV Advertising
Partner Content September 17, 2024As the popularity of streaming grows, shoppable ads — TV spots that allow consumers to research or buy products directly through the ad — present a remarkable opportunity for CTV advertisers, especially with the approaching make-or-break holiday shopping season.
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Opening Remarks of the 2024 ANA Measurement & Analytics Conference
Event Recaps September 17, 2024In this session, Google's Marta Martinez delivered the opening remarks of the 2024 ANA Measurement & Analytics Conference.
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Specialty Retailer Elevates Marketing ROI Using Cluster Analysis
Knowledge Partners September 17, 2024Bridgenext collaborated with a cross-functional executive stakeholder team to help identify patterns and segment customer and business actions that would ultimately inform investment and forecasting decision-making. Examining more than 25 data sources, we gathered data from sales and performance, product assortment, marketing, and market and store-level operations.
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The B2B Campaigns Promoting Racial and Gender Equality
Pulse September 17, 2024Below are three campaigns that successfully broke down barriers and bridged the equity gaps.
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These Three Brands Promote and Support Gender Equality
Pulse September 17, 2024Whether it is International Women’s Day, or just another day of the week, it’s powerful to see brands promoting and celebrating women throughout campaigns. With the multitude of brands available to choose from, consumers these days want to support a brand that they are emotionally connected to and that makes a positive impact on society.
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